Industry Spotlight Archives - Page 6 of 13

E-commerce Sector to Boost Cosmetic and Skincare Market Growth

Posted on January 7, 2022 | by Akeela Zahair

The global cosmetics and skincare market was valued at USD 129.23 billion in 2020, and is set to increase by USD 38 billion between 2020-2024, accelerating at a compound annual growth rate (CAGR) of 5% during this forecast period

Beauty and e-commerce have historically gone hand-in-hand, making it easier for customers to purchase products online without having to step foot in a store, and for both luxury and drugstore brands to increase their outreach and market to potential customers.

The Covid-19 pandemic has had a lasting devastating impact on the beauty and cosmetics industry. Store closures due to strict lockdown measures globally have resulted in disastrous consequences, with sales decreasing by 60% – 70% from March to April 2020 on a global scale.

The flourishing e-commerce sector, however, is anticipated to once again boost market growth to pre-Covid levels. The pandemic shifted focus slightly away from cosmetics, with customers now looking to premium brands with a greater interest in skincare. This effect has helped premium skincare companies expand their market share and innovate, build digital appeal and prestige, and improve their credibility.

Dr Sabet Salahia CosmeSurge Jumeirah, says, “Companies have responded positively to the crisis by increasing production capacities and shifting focus to cater to immediate needs by offering hand sanitizers and cleaning agents. Research is showing that consumers now intend to spend more on skincare products, in lieu of traditional beauty and grooming products. We’re also now seeing a consumer base that is more knowledgeable than ever about skincare formulations, that is aware of ingredients and demands social and economic responsibility from the brands they purchase from.”

“Currently, there is an escalating demand for face creams, serums, sunscreens, and body lotions across the globe, as consumers learned to prioritize skincare over the various lockdowns when people were stuck at home. There are also many global ‘trends’ surrounding skincare, the most recent of which was the Korean skincare craze that pushed a lot of pre-pandemic sales. This increased demand for a flawless complexion is expected to have a positive impact on the market growth over the forecast period. “ he added.

Face creams, moisturizers, serums, and sheet masks are increasingly gaining popularity as both men and women continue to place a high premium on physical appearance and looking their best. Ease of access to knowledge online through Youtube, skincare blogs, and forums has also created awareness about easy-to-treat skin disorders, making it easier for customers to curate their own skincare routines. Eco-friendly consumers, such as those opting for animal cruelty-free, vegan, and plant-based skin care products make up a significant chunk of the skincare market.

The online distribution model has significantly re-shaped shopping habits of consumers, as this channel offers benefits such as doorstep delivery, easy payment methods, heavy discounts, and the availability of a wide range of products from anywhere in the world, on a single platform. Notable brands and distributors in the market are strategically launching e-commerce websites in large lucrative markets owing to rising internet penetration and a now largely digitalised mobile shopping consumer base. Skincare aficionados can expect to see more great skincare in the forecast period to come.

The Customer Loyalty and Engagement Experts

Posted on December 22, 2021 | by Magdalena Lew

blu Loyalty™ is a company that specialises in offering end-to-end customer loyalty and customer engagement solutions to all types of businesses. By using its existing platform, it helps its clients’ reach and engage with their customers in a much more effective and engaging way. This in turn helps businesses working with blu Loyalty™ to grow at a higher-than-normal rate. That makes blu Loyalty™ an invaluable partner for any kind of business or enterprise. Below, award winning CEO, Tony Gougassian shares his own experience, as well as the excellent progression of his game-changing organisation.

Recently, a plethora of organisations such as retail brands, major corporates, and banking organisations have increasingly begun to reward their customers. They all started off with a simple goal and vision in mind – that of success, recognition, and a reputation of being the best – and have now found a multitude of ways to connect with their audience as well as completely win them over. With loyalty schemes and programmes these organisations have been accelerating even quicker than before. But it isn’t so straightforward.

Loyalty programmes need to be inclusive, exciting, and compelling in order for customers to want a slice of the pie. If the loyalty scheme can provide something that customers simply cannot achieve or gain without returning time and time again, the customer is twice as likely to return for another taste. With the world as it is today, customers come and go quicker than the rise and set of the scorching sun. Acquiring new customers is time consuming, costly, and sometimes disheartening. However, blu Loyalty™ has a knack for it – it has plenty of experience, years of dedication, and deep rooted intellect at the very base of all its endeavours.

With regards to being a new business or enterprise, blu Loyalty™ wants to take the reigns and guide you so that you can experience its seasoned lessons and adopt them into the core of your organisation. With the financial climate being full of such pressure, start-ups can find it daunting and even scary when trying to locate their target audience, never mind gaining followers or customers that will stick around. But with blu Loyalty™ there’s something magic in the air – something that will enchant the consumer and make them feel truly special.

With the programmes that blu Loyalty™ offers, organisations will find it easy to gain new customers, as well as keeping them coming back for the foreseeable future. These connections cannot be replaced and they certainly can’t be broken. By staying current and by understanding data on trends, purchasing habits, and demands, blu Loyalty™ stays on track and changes with the times – with a remarkable future in the industry.

Based in Dubai, UAE, and founded in 2013, blu Loyalty™ is a fine example of a highly effective customer loyalty and customer engagement solutions supplier that provides an end-to-end comprehensive range of loyalty programmes.

Tony Gougassian, CEO of blu Loyalty™, gained much experience and expertise within the electronic payments industry. He has earned a respectable seat in the industry with his fine work in end-to-end customer engagement solutions and has become the backbone of the company. With experience working for Visa for 10 years, he built up a portfolio of aiding a large number of markets within the Gulf and Middle Eastern countries which fuelled his passion for loyalty-based market research and business-to-customer connection.

Tony had a deep vision of success that has led him on his path towards creating and leading blu Loyalty™. His tenacity and determination have resulted in a very bright future for this organisation as his first-hand knowledge propelled it from a small enterprise to the huge success that it is today.

Tony learned that to be successful in gaining and retaining customers it is of utmost importance that the customer feels heard and rewarded for returning. Understanding that this is essential, blu Loyalty™ offers its services to all businesses looking to make it in their industries. With experience watching commercial banks offering rewards for their credit card programmes, Tony quickly realised that this can be used across the board. With these highly valuable elements, blu Loyalty™ attaches value to the organisations that it works with via its suggestion of points-based programmes and cashback systems.

By using schemes such as these, customers become increasingly keener and more engaged with earning more points and cash back. Tony found that credit card companies that didn’t provide these kinds of rewards didn’t do as well in retaining their customer-base. In fact, they lost customers more regularly. These customers would eventually end up going with another credit card company or commercial bank because they were aware of the other rewards that were on offer elsewhere.

blu Loyalty™ introduces ways to meet the needs of the consumer for card issuers large and small. Beginning with a simple ‘plug and play’ loyalty programme – a comprehensive and competitive approach that would include technology applications such as a loyalty management system, customer loyalty portal, and customer loyalty mobile application alongside the loyalty value proposition – blu Loyalty™ introduces an avenue that leads towards long-lasting relationships and success for all.

From the dawn of blu Loyalty™ – to this very day – there has been a huge paradigm shift for loyalty schemes across the modern corporate ecosystem. This ‘plug and play’ programme has not only become beneficial to credit card issuers, but it has become entirely relevant, advantageous, and valuable to all businesses who would like to understand and make use of insightful data throughout consumer trends. All in all, these loyalty programmes have become increasingly more popular and have become the primary tool in the new digital age – for customer data collection and consumer engagement solutions around the globe.

Social media, digital communication, online marketing, and retailing have all led to the ability for businesses to gather invaluable insights into consumer trends and the desires of consumers. With access to this analytical data, businesses are more able to fine tune their products, plans and loyalty programmes to suit the consumer – leading to more returning customers and satisfied individuals. This is entirely crucial to the health and wellbeing of every business and blu Loyalty™ is well aware of this – which is exactly why it offers its services. By providing its clients with the means to attract and keep more customers, it has created an attractive and irresistible name for itself in the customer loyalty and engagement industry. Incomes, lifestyle, and behavioural consumer trends will always have an impact on purchasing habits as well as customer loyalty – blu Loyalty™ is no stranger to this fact. By helping businesses to gain more insight into purchasing habits and other analytics, it has the means to make a huge impact on its client.

To this date, blu Loyalty™ works within nine markets across the Middle East and Africa. It has plans to expand globally in the near future. With its widening scope of services and programmes – including gamification, customer analytics and interaction, automated marketing and engagement tools – blu Loyalty™ has much to share with its clients so that they may flourish just as much as it has.

By building such a sophisticated and intelligent global platform, blu Loyalty™ has truly embarked on a noble yet inspiring journey with no signs of slowing down. With its AI assistance – for data analytics – blu Loyalty™ has the greatest tool to truly understand the consumer. As it specialises in all things consumer related – such as loyalty programmes, customer engagement, and analytics – it is offering a service that will inevitably positively alter the trajectory of any business.

For business enquiries contact Tony Gougassian at Blu Analytics DMCC via bluloyalty.com.

Jumeirah Group Makes Ten New Appointments to Bolster Culinary Expansion

Posted on December 3, 2021 | by Akeela Zahair

Exceptional new talent to join Jumeirah Group and elevate the dining experience across its iconic beachfront properties

United Arab Emirates, Dubai : Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding, has announced a raft of new appointments as the expansion of its world-class culinary portfolio ramps up.

Following the earlier announcement of 13 new and re-imagined concepts set to open over the next two months, the innovative new chefs and mixologists will further strengthen the Jumeirah Restaurants team and support in transforming the Group’s stunning beachfront into a vibrant culinary hotspot.

Mr. Jose Silva, Chief Executive Officer of Jumeirah Group, said: “Exceptional dining is a core focus for Jumeirah Group and central to our expansion. At the heart of this is the recruitment of high calibre and well-known chefs to strengthen the incredible collection of restaurants and bars in our portfolio and enhance the guest experience.We are immensely proud to have a world-class line-up of talent joining our Jumeirah Restaurants team, who will no doubt help make the launch of our enhanced and new restaurant concepts a resounding success.”

At the iconic Burj Al Arab Jumeirah, Chef Saverio Sbaragli takes on the role of Head Chef at Al Muntaha, bringing Michelin star expertise in French fine-dining cuisine with Italian influences, to create one of Dubai’s most authentic and exquisite culinary experiences. Chef Tom Koll also joins the world-famous hotel as Executive Pastry Chef, showcasing his in-depth industry knowledge and Michelin starred experience to bring guests new and reimagined offerings. Chef Andrea Migliaccio steps into the role of Executive Chef at Al Mahara, joining from Capri Palace Jumeirah’s Michelin starred restaurants L’Olivo and Il Riccio. He will enhance the menu with his modern re-interpretation of seafood gastronomy as part of its reinvention as a decadent ‘fish club’. Rounding off the new team is acclaimed mixologist Thibault Mequignon as Bar Manager of glittering nightspot Gilt, which will transform into a beverage apothecary. Having worked in some of the world’s best bars across London and Paris, Mequignon will serve up a world-class selection of innovative drinks.

At Jumeirah Al Naseem, Chef Marco Acquaroli joins Rockfish as the Executive Sous Chef, with over 10 years of experience in Michelin starred restaurants across Europe, Africa and the Middle East. Remy Marquignon also joins the team as Sous Chef, bringing his invaluable Michelin star experience to the role. At Rockfish, Acquaroli and Marquignon create exquisite delicacies that are reflective in every dish brought to the table, transporting guests to the coasts of Italy. Stepping into the role of Pastry Chef for the hotel is Chef Julien Jacob, bringing over 16 years of experience in the art of pastry and baking techniques to serve an exceptional selection of desserts across the hotel’s restaurants and lounges.

Heading up the F&B operations at Jumeirah Mina A’Salam, Charles-Antoine Chaudron joins as Director of F&B. Having previously worked at luxury hotels across France and England, including the Peninsula Paris, Chaudron will oversee and strengthen the hotel’s existing and upcoming culinary offerings. At Zheng He’s, Chef Wong Lian You takes on the role of Executive Chef where he will bring to life the reimagined Dubai institution, with the best of traditional Chinese flavours and handcrafted Dim Sum.

Taking on the role as Outlet Manager of Pierchic, one of the UAE coastline’s most distinctive dining destinations located at Jumeirah Al Qasr, is Andrea Gerli. Gerli brings over eight years of hospitality experience in the Middle East and Europe to the role where he will oversee the daily operations.

Lastly, Sebastien Torres joins Jumeirah Beach Hotel as Executive Chef. Torres has had operational oversight of a variety of specialty restaurants ranging from brasserie style to fine dining establishments with two Michelin stars. At Dubai’s family favourite hotel, he is set to elevate the culinary experience across the new and existing outlets.

Swizz Beatz Launch of Good Intentions – A New Global Creative- Consultancy to Be Headquarted in the Kingdom of Saudi Arabia

Posted on November 19, 2021 | by Akeela Zahair

The Kingdom has engaged the agency to make Saudi Arabia the new travel, art, and culture destination. The first project will be unveiled in Jeddah during the F1 Saudi Formula Grand Prix.

Grammy® award-winning producer, Kasseem Dean, also known as Swizz Beatz, alongside award-winning strategist Noor Taher, announced Good Intentions’ official launch, their global creative consultancy headquartered in the Kingdom of Saudi Arabia.

Swizz Beatz has an extensive track record producing some of the most iconic music in history and creatively directing some of the largest brands in the world, consistently pushing borders and disrupting industries with creations like the global television phenomena, Verzuz, and the world’s largest art fair, No Commissions. With a portfolio that includes top-tier companies like AMEX, Aston Martin, Disney, Reebok, Monster Electronics, and Zenith Watches, Kasseem has successfully innovated the way brands, and stories are perceived worldwide.

A recent Harvard graduate and one of the most prominent art collectors in the world, Kasseem is expanding his expertise cross-culturally to collaborate and amplify the future of art, entertainment, and business. With a long history tied to the Middle East, Swizz has focused his attention on bridging, building, and curating experiences to share with the rest of the world.

Co-founded with long-time friend & collaborator – Saudi native Noor Taher, brings her inherent understanding of the Saudi culture and history of mediating and brokering deals from abroad to the region. Her experience entails working with world-renowned multinational corporations, institutions, and brands like The Louvre, Cash & Rocket, Aston Martin, and Nike in addition to sharing a mutual track record of successful projects & IPs with Swizz. Years in the making, Noor and Swizz have always wanted to build what they like to call a “creative voltron” of the best-in-class creatives working with the philosophy to make history, propel the youth forward, and educate people around the world.

Because of the duo’s rare insight, knowledge, access, and strategic collaborations with top creatives across multiple industries, Good Intentions acts as a cultural gatekeeper to the Kingdom of Saudi Arabia, helping curate and culturally integrate art, music, film, entertainment, tourism, and technology through the developing and rapidly growing country. Good Intentions’ network, coupled with their on-ground presence in Saudi Arabia, will provide experiential, participatory, and innovative ways to engage key audiences across the country.

Good Intentions acts as a cross-cultural integrator for the future of Saudi Arabia. Together, Good Intentions and critical partners in the Kingdom will induce a purposeful knowledge exchange system to level up and push creative forces ushering in a renaissance to shape a better future for generations to come.

The initial project the agency worked on was designing the art and cultural experience of the highly anticipated Jeddah Art Promenade located in the coastal city of Jeddah. The project will be unveiled during the first-ever Saudi Formula Grand Prix (December 3rd-5th), bringing the world’s fastest street circuit to life. Over a dozen art installations from four world-renowned artists – Studio Drift, Javid Jah, Kwest, and Janet Echelman will be on display. The curatorial strategy aims to reflect imminent symbols of the majestic town of Jeddah. Gorgeous hues from the corals of the red sea, poetic verses from iconic stories of Saudi, and the expansive horizon were all sources of inspiration when selecting the pieces. The visual journey will prove to be an experience like no other, in a venue the world has never seen. Artists will share their personal take on how the city of Jeddah has inspired their creations, making each installation that much more meaningful throughout the promenade.

Working with Beatz and Taher to bring their vision to life are larger than life producers of immersive environments with specialty in gaming, live and virtual concerts & broadcast events, XR, architectural, and beyond – Far Right Productions. The producers have designed the ambitious sets for Kanye West’s 2007 Glow in the Dark Tour as well as his Watch the Throne Tour with Jay-Z. Future, Rihanna, Bon Jovi, Fortnite World Cup, Epic Games and more superstars make up the rest of their clientele. Swizz & Noor engaged them to take this project to the next level, relentlessly executing the production of the cultural and art exhibits on ground and online with an immersive virtual world allowing for visitors from all around the world to experience the entire Jeddah Art Promenade.

Leading on curation for the project is national award-winning Curator and Producer of Public Art for the project, Umbereen Inayet. Inayet has an extensive background with over 15 years of coordinating and commissioning public art pieces and installations that connect multiple generations to interact with. Umbereen has been an Artistic Producer for Nuit Blanche Toronto one of the largest free contemporary art events in North America for over a decade working on projects with multidisciplinary artists, curators and studios including Ai Weiwei, Bill Viola, Creative Time, John Akomfrah, Philip Beesley, Krista Kim, Director X, Drake, Floria Sigismondi, HXOUSE, Sean Brown, Daniel Arsham, eL Seed and JR.

The vision, according to Beatz, “is each of the artworks in the exhibit present a reverence for life forces immersed in natural wonders. Encouraging you to take flight, the works present a place for connection to oneself and this earth, discovering endless possibilities and the potential to find a new inner voice and compass within.”

“Being from here, this project is very close to my heart – Saudi is at the forefront of pioneering a creative evolution through so many different mediums. Unprecedented times call for unprecedented creativity & innovation, we are here to make it happen in the most meaningful way possible” Noor shares.

South Africa: Transitioning from Coal Reliance to Gas Power Generation

Posted on November 12, 2021 | by Akeela Zahair

With Africa’s energy transition comprising an overarching discussion point at African Energy Week (AEW) 2021 in Cape Town, the platform session on transitioning from coal reliance to gas power generation in South Africa provided African stakeholders with the opportunity to establish their own strategies to drive the transition.

Taking place on Wednesday, the country spotlight on South Africa’s energy mix provided a consolidated view of the challenges and opportunities within the country’s energy transition. Panel participants included representatives from South Africa’s top energy organizations including the Department of Mineral Resources and Energy; Africa Director Risk Advisory Service Eurasia Group; CEF; Sasol; PetroSA; TotalEnergies – South Africa; the Strategic Fuel Fund; CGS; Nersa; and GE Gas Power. With a mandate to promote the role of natural gas in South Africa’s energy mix, recognizing the benefits the resource brings regarding power generation, the panel session offered an African perspective on coal, natural gas, and the continent’s energy transition.

“Gas should play quite a significant role in a just energy transition in South Africa,” stated Akash Latchman, Senior Vice President for Gas Sourcing and Operations for Sasol, adding that, “To unleash the potential of gas is critical in alleviating energy poverty in South Africa.”

“Every time there is a discussion surrounding the just energy transition, various technologies are considered in its permutations, with clean coal technologies being noticeably excluded,” noted Dr. Tshepo Mokoka, Group COO for the CEF, who acknowledged that, “If you are well-endowed as a country with a resource, there is an opportunity to develop clean technologies in relation to coal. What needs to be looked at are the socioeconomic implications that this conversion has.”

Africa is faced with a two-pronged challenge, the first of which is the continent’s significant energy crisis – in which over 600 million people currently lack access to electricity and over 900 million lack access to clean cooking – and the second, the global climate crisis. While western nations are opting for the immediate end to fossil fuel utilisation, oil and gas is critical for Africa if the continent is to address energy poverty. At the South African panel discussion, participants emphasised how natural gas has emerged as the ideal solution to both of these challenges. Representing the ideal transitionary resource, as well as a readily available resource, gas may be the solution the country, and continent, needs to accelerate its energy transition and meet domestic demand.

Adewale Feyemi, Managing Director for TotalEnergies South Africa, noted that, “In South Africa, there is a need for energy, and what role is gas going to play?” Noting its decarbonizing potential, he added that, “Gas is going to be part of the transition. Being a good ally for renewables, we are committed to making sure that these resources are brought to shore as early as possible, and we need to work closely and collaborate with the [relevant] authorities.”

“Once we have gas in the country, from gas-to-power projects, we can ignite other industries to start using gas,” added Dennis Seemala, HOD of Electricity Licensing, Compliance, and Dispute Resolution for Nersa.

While South Africa struggles with ongoing electricity challenges, the utilization of natural gas as a power generation source offers newfound benefits for both the country and the wider region. The significant resources available in southern African nations – the most notable being Mozambique with over 180 trillion cubic feet of reserves in the Rovuma Basin alone – have established new opportunities for gas-to-power in the region.

Already, there exists cross-border infrastructure whereby South Africa can make use of Mozambique’s resources, which, coupled with recent discoveries made in 2019 offshore South Africa, are positioning the country as a natural gas powerhouse. As the continent makes moves to transition to a green economy, natural gas is undoubtedly the best resource for addressing energy poverty while mitigating climate change. Resources in key areas including Senegal, Mozambique, Nigeria, Tanzania, and many more, provide a critical opportunity for the continent to accelerate socio-economic growth and clean energy expansion. With the recent implementation of the African Continent Free Trade Agreement in January 2021, opportunities for enhanced cross border trade have opened up trade, liberalized markets, and incentivized the continental utilization of natural gas.

“There’s a bigger role for gas to play,” noted Vuyelwa Mahanyele, Regional Sales Director for GE Gas and Power, stating that, “In terms of the role gas is going to play around the transition, it is important that we bring everyone along the value chain. There’s an entire value chain downstream where there is the expectation of beneficiation around that chain. As we transition to a lower carbon economy, gas is going to play an incredible role in partnership with renewables.”

Best Motivational Event Management Agency 2021 – Middle East

Posted on October 27, 2021 | by Magdalena Lew

As the UAE becomes regarded as an internationally renowned hub of industry and growth, there is a need for people who can inspire that sense of entrepreneurship that is essential to its continued expansion. The team behind Najahi Events Organizer LLC are world leaders when it comes to personal empowerment, and they have come to the UAE because there is so much potential that hasn’t been tapped yet. We take a look to discover more following their incredible achievement in the UAE Business Awards.

In any economy, the need for continuous growth is essential, both in the world of business and in people’s personal lives too. This sort of growth is not easily taught, as it must come from the heart, and from people who have a lived experience of going through the various stages of development. There are very few industries where authenticity is such a valuable trait. Nonetheless, that is the case here.

The team behind Najahi bring that vital lived authenticity to the UAE, with experienced business leaders who have spent years not only learning how to continually develop, but how to share the knowledge of that growth with others. The vision of the firm has become far more than simply encouraging better business practices, instead championing a holistic perspective that embraces all the aspects of a person and encouraging them to become whoever they were meant to be.

When the team at Najahi first got into the business, they did so with an approach that saw business development and personal development go side-by-side. In this new growing country, it’s vital that the titans of business are not just leaders of a company, but family and civic names as well. This ensures that they are able to give back to their communities too. The UAE has a strong and proud tradition of this behaviour, and it’s one of the things that makes the region exceptional for the team to work in.

Creating a space for these important speakers to share their knowledge has been an invaluable step for many. They have found people who have transformed their own inspirational dreams into startling reality. In many ways, this reflects the impressive growth of the UAE. The team specialise in a specific blend of skills, combining personal empowerment, financial education and leadership skills to provide a stunning performance of edutainment – educating while entertaining. With clear communication, it’s little wonder that so many people from so many different backgrounds have been inspired by their timeless efforts.

The way in which these sessions are done varies, depending on the client and their needs, and the nature of the session. Najahi runs a range of different presentations, such as entertainment, community and personal transformation and youth empowerment events and programmes. These have all been carefully designed over many years to have the maximum possible impact on the audience. It’s this incredible attention to detail that has allowed the team to have such a remarkable impact on the community at large.

The final result for the team is a country that embraces the potential it has always shown – namely the ability to become a dynamic, sustainable and entrepreneurial economy. Of course, being based in the UAE means that the Najahi team are at the very cutting edge of a globalised economy as well. Since first running events in this industry, the team have been able to reach hundreds of people from across the Middle East. Their words of wisdom, built on knowledge gleamed from countries around the world, will empower them to make the real difference that they want to see in the world.

Needless to say, the mission of Najahi has remained constant over the years, with the only real changes coming from adapting to a new technological landscape. It is one thing to bring together such an extraordinary array of different speakers, but quite another to ensure they have access to the latest in interactive and entertaining learning techniques. The need to tell authentic stories is clear, and the basis of success, but constant research is being performed by the firm on the best way to communicate this information to the masses so that they might be able to thrive.

One of the clearest signs of this innovative thought process can be seen in the firm’s latest addition to its impressive line of products. As the COVID-19 pandemic hit the world, slowing down business and limiting the possibilities both of travel and of holding large events, the Najahi team developed something entirely new. After a year of research, the result, iKew, was unveiled. This an online Video-On-Demand platform containing hundreds of hours of motivational speeches, trainings, courses and “edutainment” content from international celebrity motivators and key speakers.

For those who want to reach out to those with knowledge, and discover what they have to say about development and growth, this is an essential resource to have access to. Everyone involved is an expert in their field, and knows precisely what a client needs to do, today, to thrive and succeed in a rapidly changing world. Those who want to grow, both personally and professionally, want to learn too. iKew is a place where people are able to learn anything that they want to.

With courses from numerous different topics, there’s something for everyone on this platform, and there is no limit to where you can look or explore. Instead of having to choose a certain path from the outset, clients have access to every course for a simple monthly membership. This allows members to discover ideas and concepts that they might never have considered before, taught by some of the world’s finest educators. It goes without saying that iKew is the next big step for the Najahi team, pushing the boundaries of motivational speaking further than ever before.

That said, while iKew has the potential to be an impressive addition to the firm’s offerings, it’s in live events where the heart of the company really is. The team has committed themselves to continuing their much-appreciated live events as and when circumstances allow. That said, it’s only through the diversification of their approach that the team is able to achieve such incredible success even during these difficult times. One of the main messages of every Najahi session is to find ways of growth, and explore the opportunities that might arise from them. It’s a message that has been proven to be incredibly true throughout the COVID-19 pandemic.

The UAE and Najahi fit together with ease, because both have built their reputations on a desire to grow and a desire to improve. Both have strong visions of the future, and they intertwine beautifully together. It’s little wonder that Najahi has been able to thrive in this environment, with their mission to inspire others to turn their dreams into reality, because, at its heart, that’s the main aim of the UAE too.

For business enquiries, contact Awfa Mustafa from Najahi Events Organizer LLC by email at [email protected].

Sub-Saharan Africa: One Planet, Two Worlds, Three Stories

Posted on October 22, 2021 | by Akeela Zahair

Sub-Saharan Africa is projected to grow by 3.7 percent in 2021 and 3.8 percent in 2022 – a welcome but relatively modest recovery, suggesting that divergence with the rest of the world will persist over the medium term; The crisis has highlighted key disparities in resilience between countries in sub-Saharan Africa and has also exacerbated preexisting vulnerabilities and inequality within each country. Moreover, food price inflation threatens to jeopardize previous gains in food security and exacerbate social and political instability; As the pandemic continues, authorities face an increasingly difficult policy environment, with rising needs, limited resources, and difficult tradeoffs. Saving lives remains the top priority, but there is also an urgent need for spending prioritization, revenue mobilization, enhanced credibility, and an improved business environment; International solidarity and cooperation remain vital, not only on vaccination but also on addressing other critical global issues, such as climate change.

Sub-Saharan Africa’s economy is set to recover in 2021 – a marked improvement over the extraordinary contraction of 2020. This rebound is most welcome and primarily results from a favorable external environment, including a sharp improvement in trade and commodity prices. In addition, improved harvests have lifted agricultural production. Yet, the outlook remains highly uncertain as the recovery depends on the progress in the fight against COVID-19 and is vulnerable to disruptions in global activity and financial markets, the International Monetary Fund (IMF) said in its latest Regional Economic Outlook for Sub-Saharan Africa.

“As sub-Saharan Africa navigates through a persistent pandemic with repeated waves of infection, a return to normal will be far from easy,” stressed Abebe Aemro Selassie, Director of the IMF’s African Department. “In the absence of vaccines, lockdowns and other containment measures have been the only option for containing the virus.

“At 3.7 percent this year, the recovery in sub-Saharan Africa will be the slowest in the world—as advanced markets grow by more than 5 percent, while other emerging markets and developing countries grow by more than 6 percent. This mismatch reflects sub-Saharan Africa’s slow vaccine rollout and stark differences in policy space.

“Real per capita income is expected to remain close to 5½ percent below precrisis trends, with permanent real output losses ranging between -21 percent and -2 percent. The non-resource-intensive countries are growing at a much faster rate than resource-rich countries—a pattern that precedes the crisis and has been amplified by recent events, highlighting fundamental differences in resilience. Non-resource-intensive countries have a more diverse economic structure, which helps them adjust and recover faster. Commodity price increases have also helped some countries, but these windfall gains are often volatile and cannot substitute more enduring sources of growth. Furthermore, differences in fiscal space also help to explain cross-country differences in the current pace of recovery.

“Widening gaps between countries have been accompanied by growing divergence within countries, as the pandemic has had a particularly harsh impact on the region’s most vulnerable. With about 30 million people thrown into extreme poverty, the crisis has worsened inequality not only across income groups, but also across subnational geographic regions, which may add to the risk of social tension and political instability. In this context, rising food price inflation, combined with reduced incomes, is threatening past gains in poverty reduction, health, and food security.

“Furthermore, increasing debt vulnerabilities remain a source of concern, and many governments will have to undertake fiscal consolidation. Overall, public debt is predicted to decline slightly in 2021 to 56.6 percent of GDP but remains high compared to a pre-pandemic level of 50.4 percent of GDP. Half of sub-Saharan Africa’s low-income countries are either in or at high risk of debt distress. And more countries may find themselves under future pressure as debt-service payments account for an increasing share of government resources.

Against this backdrop, Mr. Selassie pointed to a number of policy priorities. “The difficult policy environment that authorities faced before the crisis has been made more demanding by the crisis. Policymakers face three key fiscal challenges: 1) to tackle the region’s pressing development spending needs; 2) to contain public debt; and finally, 3) to mobilize tax revenues in circumstances where additional measures are generally unpopular. Meeting these goals has never been easy and entails a difficult balancing act. For most countries, urgent policy priorities include spending prioritization, revenue mobilization, enhanced credibility, and an improved business climate.

“The recent SDR allocation has boosted the region’s reserves, easing some of the burden of authorities as they guide their countries’ recovery. And rechanneling SDRs from countries with strong external positions to countries with weaker fundamentals could help to bolster the region’s resilience.

“On COVID-19, international cooperation on vaccination is critical to address the threat of repeated waves. This would help prevent the divergent recovery paths of sub-Saharan Africa and the rest of the world from hardening and becoming permanent fault lines, which would jeopardize decades of hard-won social and economic progress.

“Looking further ahead, the region’s vast potential remains undiminished. But the threat of climate change—and the global process of energy transition—suggest that sub-Saharan Africa may need to adopt a more innovative and greener growth model. This presents both challenges and opportunities, and it underscores the need for bold transformative reforms and continued external funding. Such measures may not be easy, but they are key prerequisites of the long-promised African century.

Wallart Design wallpaper and standing lamp

Wonderful Wallart Secures Success

Posted on October 19, 2021 | by Magdalena Lew

When people think of print, they want a solution that is not only of the highest quality, but bears the vital considerations of the environment in mind. That’s precisely what the team at Wallart Designs do. In the UAE Business Awards, the team were named Leading Experts in Large Format Printing 2021. We take a closer look at just how they did it.

Wallart Designs was established in 2019, under the careful eye of the team at Printpac ME. Having been a successful printing business since 1975, the large organization wished to give its Large Format Division a brand-new identity. This new identity – Wallart – would focus in on what customers wanted, namely a complete sustainable print solution that guaranteed the same quality to which they had become accustomed.

The team are able to offer printed designs that can make a house into a home, an office into more than just a place of work. With the ability to define yourself through graphics, there’s no end to the potential offered by the Wallart team. Their use of eco-friendly substrates powered by HP’s Latex printing technology allows them to offer something truly exceptional in the industry, pushing forward into a bold new future.

The team has printed and installed wall graphics for homes and various industries and offices as well as customized interior décors with printed wall coverings, canvases, floor graphics, and blinds. Those who have a specific image in mind for their project find willing partners in the team from Wallart. Few in the industry are able to match them when it comes to creating an environment of creativity and comfort.

The benefits of a Wallart Design can be seen across a variety of different circumstances because the team can easily adapt to serve any client at all. In retail spaces, the team’s work can allow clients to highlight their product offerings, marketing campaigns, or enhance consumer experiences while in stores. In the home, their designs can transform a property into somewhere someone can really fall in love with. Their passion is the key to their success and ensures that their product is truly second to none in the region.

During the COVID-19 pandemic, the team saw major demand for their work. This was because as people were at home, they were able to evaluate projects that needed undertaking. While in normal times, wallpaper might be considered a luxury, the Wallart team found themselves incredibly busy making sure that people could fulfil their desires. These projects often revolved around the use of wallpapers and canvases, custom designed by the team, to fit into specific spaces.

The team’s incredible work ethic and high-quality products have ensured not only that clients continue to return to them, but that others wish to work with them too. Wallart has a strong partnership with leading designers, including Bishop Design in the United Arab Emirates, Robin Sprong Wallpaper in South Africa and Amy Diener in the USA and Thailand.

These partnerships have inspired the team to push even harder when it comes to delivering a top-quality product. Already, the team are exploring the possibilities of purchasing new printing machines, having implemented MIS software to streamline the production process. The future of the company will see the team continuing to aim ever higher in what they achieve so that more people will come to them for assistance in the specialist world of wallpaper. It’s the secret behind the team’s incredible continuing success.

For business enquiries contact Naveed Ahmad at Wallart Designs LLC via email at [email protected] or online at www.wallart.ae.

Twelve Danube Home employees on stage accepting an award

Home Furnishings Retailer of the Year 2021 – UAE Best Home Improvement Brand – UAE

Posted on October 13, 2021 | by Magdalena Lew

Danube Home is a leading home improvement and furnishing retail brand with a strong, vibrant, ever-growing presence in the Middle East, Gulf region, and the Indian sub-continent. It is known for its unwavering commitment to the highest standard of customer service, unmatched quality, strikingly beautiful designs, and innovative retail services.

What started off as a single showroom in Ras Al-Khaimah in 2008, grew into the region’s favourite destination for home interior solutions, having successfully captured and blended the quintessential spirit of craftmanship and design into its bewildering range of products, which include ceramic wall and floor tiles, parquet flooring, elegant curtains, home décor, chandeliers, garden and outdoor furniture, and much more.

Danube Home now offers more than 50,000 products across 16 product-specific categories, along with a free interior design service, and it has 18 showrooms and more than 5 million square feet of logistics and warehousing space.

It is ranked among the top retailers in the Gulf region, which has been growing at an average of 25-45% since 2011, and is a recipient of many prestigious awards, remaining a motivating workplace for the best talent in the region.

The beauty of Danube Home’s one-stop retail solution for home improvement and furnishing needs stands exquisitely manifested in its demonstrated ability to take care of all the facets of home improvement requirements. Its concept of affordable luxury has been redefining boundaries in the home improvement and furnishing industry as it is intensely focused on achieving quality tailored to the taste of consumers, at a price that most can afford.

Its showrooms are purpose built buildings with delightful architectural features, welcoming its vibrant clientele with a sophisticated fusion of modern sensibilities to create a happy space. Each product section in Danube Home showrooms has a story to tell which is expressed in a lucid, colourful lexicon and creates a unique and immersive shopping experience for customers. Danube Home showrooms are strategically present on major thoroughfares and in shopping centres across the Gulf region. The company has expanded its presence beyond the sandy dunes of the Gulf by establishing its first showroom right in the heart of India. In the UAE, Danube Home has showrooms in Al Barsha, Diera, Sheikh Zayed, Sharjah, Ras Al-Khaimah, Fujairah, Al Ain, and Abu Dhabi. It also has seven showrooms in Oman and one in Bahrain.

Danube Home added another feather to its cap with the launch of its website and app, which are fast and easy to navigate and fully loaded with features that help provide a seamless online shopping experience to customers. The company also offers the ‘Ahlan’ loyalty programme which allows customers to gain points when shopping with Danube Home to be redeemed on future purchases. Customers can download the Ahlan app to be the first to know about exclusive discounts and promotions.

Ultimately, Danube Home wants to be the leading name and most preferred choice of customers when it comes to home furnishing and improvement requirements in the Middle East and beyond. Keeping in line with the challenges of our time, the company is focusing on building a robust online presence with its full-fledged Danube Home app, website, and separate app for loyal customers. There are a number of unconventional approaches that Danube home has tapped into in order to target previously untouched segments of the market. This forward looking approach allows it to maintain a competitive edge over its competitors.

For business enquiries, contact Umar Hussain at Danube Home via uae.danubehome.com or email [email protected].

Modern home with sunset on the left and daytime on the right. There is a tin of Caparol to indicate the house is protected in all weathers at any time of day

Most Innovative Anti-Viral Surface Solution 2021: CapaCare Protect

Posted on October 8, 2021 | by Magdalena Lew

A company priding itself on being ‘intimately Middle Eastern and distinctly global’, Caparol LLC is creating environmentally friendly products that bolster its industry and improve the welfare of end-users.

Caparol is committed to operating in a way that betters itself, its sector, and its regions, and this has made it a standout voice that is continually gaining more traction. Caparol is a company developing, producing, and marketing high quality emulsions, enamels, decorative or structural coatings, and insulation technology. In this way, it has developed a reputation amongst its customers for reliable, advanced, and green products that not only stand head and shoulders above the competition, but have clients coming back again and again. This has resulted in significant natural growth for this company as word has spread about it over time, and since its founding it has become the premium brand of DAW in the middle eastern market. Nominally, the products that it offers have been making waves due to the rigour with which they have been created to be the top of the market, with sustainable ranges that allow both it and its clients to retain corporate environmental responsibility, and products that are unfailingly modern.

Headquartered in Ober-Ramstadt, Germany, Caparol has become one of the world’s largest private paint manufacturers. Its presence is one that is now internationally renowned through various brands that have made it their leading choice for Architectural and Decorative paints; indeed, it is this that has allowed it to spearhead a move into the Middle Eastern market. Fundamentally, this company is lead by architectural creativity, and its logo carries with it a number of things for which it has become known. From reliability to technical expertise and outstanding product performance, its stone finishes have been lauded as exemplary by GCC markets, and it is excited to be able to offer these amongst other high-quality goods to the MEA market segment.

Should clients wish to see the brilliance of its work in action, they can do so through its portfolio; this collection of its past work showcases its products used in GEMS International School, Akoya by Damac, Rove Hotels, La Ville Hotel, AL Khuwair, and many more. It looks forward to bringing these solutions to yet more clientele and helping make their projects the best they can be. Recently, its move towards the UAE has been picked up by many leaders of industry in the region, and in this way Caparol has been quick to reach and surpass several of its growth milestones.

Caparol is grateful for this, and excited to ingrain itself further in a corporate crucible where good leadership has formulated bold decision making and ambitious action. It is also prioritising making its name amongst the other sustainably focused voices there, as the eco-friendly market is a significantly large segment in the UAE that dedicates itself to the continuous support of countries reaching for a truly green economy. A lofty goal, for sure, but one that is more in sight by the day. It is achieving this by proving its credentials in green living to its clients, reducing its carbon footprint, and offering eco-friendly solutions – Caparol has taken the time to ensure it can do all of this whilst still perfectly meeting and exceeding customer expectations with regards to quality.

Over time, Caparol has seen Covid-19 only accelerate this market trend, with many of its competitors pivoting to emphasise health and safety in the sale of their products. The adaptation of services to be innovative and safe has allowed Caparol to play a significant role in the pivot, protecting the safety of residents with the launch of CapaCare Protect. This product in particular has proficiencies as an anti-viral and anti-bacterial safety solution. Furthermore, this product is just like all of its other ranges in that it is still sustainably focussed and fuelled by ingenuity, and Caparol has experienced a positive response from the market towards CapaCare Protect because of these factors.

Caparol has thusly stepped up to the plate to serve its clientele during the pandemic, ensuring that its paints respond to the wider challenges of the world, and reflecting on how its paints can be complimentary to helping people handle such a fluctuating environment. Therefore, despite the challenges that were presented to it from a business standpoint, it pulled through the outbreak’s heaviest hitting impacts by responding quickly and with sophistication, bolstered by the effective work of the Government. The UAE’s initiatives directed towards supporting businesses have helped Caparol massively.

It also funnelled significant effort into prioritizing and readjusting raw material and supply sourcing, with productions and inventories being hit across the board, Caparol ensured that its supply lines were being as carefully managed as possible. Consequentially, orders were being met, stock level kept under control, and deadlines hit. Cash flow management was also something that it ensured was carefully controlled during this time, ensuring business continuity and operational viability throughout the crisis. Nowadays, this rigour is continuing to be reflected in its dedication to furthering its environmental responsibility, working with a renewed vigour as it develops paint that decreases the amount of indoor air pollutants.

By making its products as lacking in these substances as possible, it wishes to improve the relationship between air quality and indoor paint. With the Environmental Protection Agency ranking indoor air pollution amongst the top 5 environmental dangers, and market research showing the impact of this on people’s health, Caparol is committed to becoming one of the green partners of choice for encouraging the wellbeing of its customers with non-harmful paints. Fuelling this, at the core of Caparol is its heritage. It has been a family owned business since 1895, and thus its attitude has always been one of care and collaboration; over time, this has grown into extending this out towards the environment in order to create its current business model. It cares deeply about every element of its business and everything it has an impact on, keeping creativity and innovation close to its heart as it moves towards a bright future.

Lastly, as well as the development of its products and reduction of its ecological impacts, it wishes to contribute to the positive development of the UAE and MEA region. In this way, it will be trying its best to encourage the Governments of the countries it operates in to follow through with their transition to green economies, leading by example to take its wider sector down a path that works in perfect tandem. It is confident that the market is indeed reaching that point. Businesses have been provided a real a real opportunity to improve safety, end-user experience, and overall aesthetic results, through innovation and continued work. Therefore, being a green company will be hugely beneficial to its growth moving forwards, and it will keep demonstrating this with the high standard of its VOC free paints and tailored attitude towards market demand.

For business enquires, contact Stefan Chang at Caparol LLC via caparol.ae.

Xperiment Media on a film set with various actors on a soundstage with greenscreen

Best UAE Film & Video Production Company 2021

Posted on October 8, 2021 | by Magdalena Lew

Xperiment Media is an innovation lab and boutique film agency based in Dubai, UAE. It specialises in story-driven films and commercials for brands, with a special focus on teaching creativity and human-centred innovation to individuals.

People love a good story. In fact, science tells us we love storytelling so much that when the body goes to sleep, the mind stays up all night telling itself stories. But great stories require sophisticated storytellers Xperiment Media understands this. Founded by Addy Khan, a Hollywood-trained filmmaker with over 10 years of US and Middle East experience, their mission is the convergence of creativity, business and technology. Xperiment Media’s team of ‘artist technicians’ are available as both local crew or remote teams. This has widened their capacity to serve customers anywhere in the world. While its core customer-base is the Gulf region, Xperiment Media regularly services international brands, agencies and professionals from the US, Europe and APAC. With Dubai Expo 2020 and the participation of 192 countries, they can help create more synergies.

Trust Matters

A no-nonsense approach has won clients’ trust. Financially disciplined, Xperiment Media knows how to transform ideas into tangible results. Since its inception in 2014, the company has successfully handled big-budget film and video productions for government, businesses and agencies. Concise communication, flexibility, and reliable execution are its strongest assets. Compared to other ‘bloated’ service providers, Xperiment Media’s small footprint makes them nimble—which means more value for its clients. The lean approach is now finding resonance with a new crop of customers: SMEs and start-ups looking to tell their stories during their scale-up phase.

COVID-proof

When the world changed in March 2020, Xperiment Media was fast to adapt to the pandemic. Its “COVID-proof” production protocols meant filming continued safely in Dubai, whilst post-production became 100% remote via its globally distributed teams in California, South Asia and the UAE. State-of-the-art pipelines for VFX and CGI ensured a seamless blend of photographed reality and the virtual. There was never ever a compromise on Quality, Service and Reliability. As a result, its clients were able to communicate with their own customers, without disruption. The increased online consumption led Xperiment Media-produced films, animation and commercials to clock over 30 million+ views on YouTube and Twitter (Q2 2020 to Q2 2021 period).

Commercials like ‘Movies’

If everything looks great in movies, why can’t commercials look like movies? Xperiment Media applies the high-end ‘Hollywood look’ to TVCs, brand films and 2D/3D animated series. Every conversation starts with director Addy Khan, who has shot over 100 films and commercials. His work has been shown at Oscar-qualified international festivals; and he has been invited for residencies by the renowned Reykjavík Film Festival and Art Dubai. Addy personally shepherds each project to the finish line. Leveraging his unique background in film, marketing and entrepreneurship; he can conduct highly effective discussions with marketing departments, agencies or entrepreneurs. Everyone is able to get on the same page—from the first phone call or Zoom meeting. This saves the client’s time, and increases efficiency.

Movies for Movie Lovers

Besides commercials, Xperiment Media also produces narrative shorts and feature films. Its next release is RETROGRADE, a mind-boggling sci-fi drama filmed in Los Angeles. Produced in partnership with Inner Circle Entertainment headed by Pat Hartonian and Edwin Karapetian, RETROGRADE is currently in consideration at several international film festivals. It will be released to the public in late 2021.

Unlocking Creativity & Innovation: 2021 and Beyond

Human creativity does not improve from working harder or longer. Given the recent spike in sensory overload and deterioration of mental health, the company recently surveyed people across four continents. One unsettling pain-point from an interviewee struck a chord: “It is hard to be creative. It is harder to even get started these days.” The extended pandemic has resulted in many having lost the ability and bandwidth to pause and prioritise what’s important. It can feel impossible to put time aside to plan and be creative.

Xperiment Media director, Addy says: “We listen to our customers. I am excited to announce that Xperiment Media has set up an Innovation Lab. We are developing practical tools that will help individuals and teams discover, track and boost their personal creativity. Another focus area is training. We want young professionals to become better filmmakers and also creative entrepreneurs. It took me years to figure out how to run a sustainable business that is also aligned with a deep purpose. This was achieved not with ‘hacks’, but systems and mental models. Now I want to help others learn these secret tricks…much faster. And without the blood, sweat or tears!”

For business enquiries, contact Addy Khan at Xperiment Media via websites xperimentmedia.com by emailing [email protected]. Alternatively, visit addykhan.com for more information about director Addy Khan.

Dubai’s Real Estate Market Set to Bounce Back with the Upcoming Expo 2020

Posted on September 28, 2021 | by Akeela Zahair

The global pandemic has caused many industries to draw to a screeching halt, including the real estate industry. Despite this, the rest of 2021 and the coming year appears hopeful. As tourism across the Middle East begins to flourish once again and travel restrictions ease, the housing sector is set to make a steady upward recovery, particularly with the Expo 2020 Dubai commencing from October. The high vaccination rate has positioned Dubai as one of the safest places to travel post-pandemic, allowing the emirate to open its doors to not only tourism, but multiple opportunities across all sectors.

To celebrate the resilience displayed by the UAE in overcoming the pandemic and being positioned as one of the safest countries welcoming visitors from across the globe, Prescott Real Estate Development is offering a hotel stay for one week to their overseas buyers who invest in their projects. With investment as low as $100,000 for a property, buyers can also have the leverage of flexible Five-year Payment Plan, averaged at $20,000 per year. Prescott’s latest project ‘Prime Views’ is currently yielding a whooping 7% yield on investment value and an 18% yield on equity. This underlines the company’s commitment to support the buyers at every step of the process. Additionally, given the Expo 2020 being a once in a lifetime event for the global community, the developers will also offer free Dubai Expo 2020 passes to the buyers to give them a glimpse of the making of a new world.

To add to the flourishing portfolio, Prescott has a stellar new project launching in in one of the city’s most desirable areas in the second fourth quarter of this year. Located just a stone’s throw away from the Expo 2020 grounds, the upcoming project will boast of fully furnished smart homes offering great connectivity to the metro lines as well the airport, and a host of amenities unlike any other development in the area.

Muhammad Shafi, Chief Executive Officer of Prescott Real Estate Development, says, “In the past few months, Dubai’s real estate sector has shown a steady growth and a notable interest not only from investors within the city but also foreign investors. The support from the government with regards to increase in the loan capping, the various initiatives under smart city plans, and much more have ensured a more positive outlook on the buying pattern within the real estate sector. The onset of the Expo 2020 has only added to the return of foreign investors to Dubai, who have been a major driving force when it comes to the real estate market with the emirate housing one of the highest numbers of expatriate population.”

He adds, “Prescott has always expanded their portfolio with an aim to enable the buyers secure a property that seamlessly blends luxury with affordability. With real estate industry picking up pace in the region with the onset of the Expo 2020, the existing prime properties along with the upcoming ones, built on our pillars of quality, location and privileges are all well equipped to manage the foreseeable demand of buyers seeking luxurious and well-equipped properties at affordable prices.”

Prescott Real Estate Development, a name synonymous with luxury, has been at the forefront of the real estate segment in Dubai for over a decade. With a stunning track record showcasing consistency in delivering the highest standard of affordable luxury properties and guaranteeing absolute attention-to-detail through every step of the development process, Prescott has catered to clients who seek a quality home at an affordable price without compromising on quality. With Prescott and their legacy built on trust, every buyer’s peace of mind is prioritized throughout the investment journey, right from location, finance, purchase and home ownership. Additionally, the team’s track record of success and longevity in the UAE market. Prescott has delivered a host of exciting projects across Dubai, including the Prime Villas, Prime Residency 1 and 2, Prime Business Centre and their latest Prime Views Meydan Avenue.