Middle East Cloud Market Poised for Accelerated Growth As 76% of Firms Pledge Bigger Cloud Budgets

  • 88% of “cloud-powered” companies reported an increase in revenue over the past six to nine months, compared to 76% of non-cloud-powered firms
  • Regional cloud market has potential to generate substantial additional revenues, with three-quarters of firms set to increase their cloud budgets in 2024, and 68% of Middle East companies planning to migrate a majority of their operations to the cloud by 2025

Cloud adoption across the Middle East has passed the initial adoption phase and is poised for accelerated growth, with a significant proportion of companies already capturing tangible value from the cloud, according to the latest report by Strategy& and PwC Middle East, titled “Cloud computing in the Middle East: New opportunities for companies and cloud providers.”

The survey questioned 420 technology and business leaders from various sectors in the region’s two largest cloud computing markets, Saudi Arabia and the United Arab Emirates. The analysis suggests that if the Middle East were to catch up with Europe in terms of market maturity, cloud vendors could potentially secure around US$5.6 billion in new revenue. If the region were to match North America in maturity, the new revenue potential could potentially be closer to US$14 billion.


Cloud adoption in the region 

The Strategy& and PwC Middle East report finds that 85% of the companies have already embarked their cloud journey – 32% of the companies in the region utilize the cloud in at least one area of operations, 35% have adopted cloud computing across multiple domains of their business and 18% already having scaled cloud throughout their business. Looking forward, 68% of Middle East companies have the ambition to migrate almost all of their operations to the cloud within the next two years. To fund these initiatives, 76% of companies intend to increase their cloud budget over the coming year.

Furthermore, 90% organizations have moved beyond a simple “lift and shift” approach to cloud adoption, employing modernization, cloud-native application development and business models built on the cloud to reap more benefits from their cloud initiatives.

“The Middle East is experiencing a significant transformation in its approach to cloud computing, rapidly closing the gap with international benchmarks. Thanks to proactive government investments and the growing presence of public cloud providers, both public and private entities now have an accelerated avenue to tap into the profound benefits of this technology,” said Nikolaos Lioulis, Principal with Strategy& Middle East, part of the PwC network.


The value of cloud computing

The report also finds that approximately 40% of companies already realized measurable value from their cloud initiatives, including improved decision making (40%), increase in profitability (34%), or new revenue streams (30%) amongst others. The analysis indicated that despite their strong performance, cloud-powered companies in the Middle East have room for improvement when it comes to capturing value. By comparison, cloud-powered companies in the U.S. are more adept at extracting value in all areas.

According to the report, many of the challenges that Middle Eastern companies typically face in realizing measurable value are external; and can be addressed through vendor support. For instance, 47% of cloud-powered companies said they experienced problems related to cloud providers, such as concerns about service quality. In contrast, non-cloud-powered companies were more inclined to attribute their challenges to internal factors: budget constraints, limitations in technology capabilities, and leadership issues. Notably, 88% of cloud-powered companies reported an increase in revenue over the past six to nine months.

“Our findings illustrate the tangible benefits of cloud technology for businesses. Approximately 40% of the companies surveyed reported significant improvements across various dimensions. Interestingly, there is a direct link between cloud adoption and enhanced top-line performance. As organizations look to further leverage this potential, our report offers various recommendations drawing from the practical experiences of companies that have successfully harnessed the advantages of cloud computing, said Achilles Drettas, Partner with Strategy& Middle East, part of the PwC network.


Capturing the full value of the cloud

“Our findings show that organizations can maximize the value of the cloud by taking a programmatic approach rooted in a meticulously planned cloud strategy. Moreover, it must be grounded on business priorities, strong cloud controls and governance, and follow a proactive program framework which engages the entire C-suite, as well as key stakeholders from the outset,” added Rajat Chowdhary, Partner with PwC Middle East.

Specifically, the analysis revealed four key actions that successful cloud-powered businesses usually take to fully exploit value from the cloud:


1. Take a holistic approach

Cloud-powered companies adopt a holistic approach, driven by a well-defined vision and supported by a robust architectural roadmap and governance framework, aligned with specific business goals. They are more likely to deploy the cloud for a combination of uses—enabling them to prioritize infrastructure strategies and migration methods on an application-by-application basis, ensuring effective value creation.


2. Build stronger alliances across the C-suite

Cloud-powered companies excel at building strong alliances within the C-suite, encompassing both business and technology roles. Chief information officers and technology teams in these companies recognize that transformation is a collective effort—and collaborate closely at the earliest stages of planning, budgeting, and requirement gathering.


3. Emphasize cloud controls and governance

Cloud-powered companies are more advanced than other companies when it comes to adopting leading practices in cloud governance, risk, and controls. They are more likely to have resources dedicated to cloud governance, formal and distinct cloud controls, and robust evaluations of shared responsibility with Cloud professional and managed services providers.


4. Develop a formal data, analytics, and artificial intelligence strategy

Cloud-powered companies are much more likely to have an enterprise-wide data strategy than other companies (73% versus 42%). That means they typically develop a streamlined architecture to modernize data into an integrated view, create governance structures, and develop the necessary skills and operational changes needed to become data-driven organizations.

The report also discusses five key considerations for cloud professional and managed services providers that want to remain competitive and meet changing customer demands. The recommendations focused on embracing cloud native technologies, differentiating through the industry cloud, promoting security as a core offering, partnering with public cloud providers, and focusing on unique strengths.

Business Transformation

Dell Technologies Growing Generative AI Portfolio Speeds Business Transformations

Business Transformation
  • Dell Validated Design for Generative AI with NVIDIA for Model Customization helps customers more quickly and securely extract intelligence from their data
  • Dell Professional Services streamline GenAI strategy development, data preparation, platform development and increase operational efficiencies
  • Dell Technologies and Starburst offer an open, modern data lakehouse solution to tap multicloud data for AI efforts

Dell Technologies (NYSE: DELL) expands its Dell Generative AI Solutions portfolio, helping businesses transform how they work along every step of their generative AI (GenAI) journeys.

“To maximize AI efforts and support workloads across public clouds, on-premises environments and at the edge, companies need a robust data foundation with the right infrastructure, software and services,” said Jeff Boudreau, chief AI officer, Dell Technologies. “That’s what we are building with our expanded validated designs, professional services, modern data lakehouse and the world’s broadest GenAI solutions portfolio.”


Customizing GenAI models to maximize proprietary data

The Dell Validated Design for Generative AI with NVIDIA for Model Customization offers pre-trained models that extract intelligence from data without building models from scratch. 

This solution provides best practices for customizing and fine-tuning GenAI models based on desired outcomes while keeping information secure and on-premises. With a scalable blueprint for customization, organizations now have multiple ways to tailor GenAI models to accomplish specific tasks with their proprietary data. Its modular and flexible design supports a wide range of computational requirements and use cases, spanning training diffusion, transfer learning and prompt tuning.

Dell Validated Designs for Generative AI now support both model tuning and inferencing, allowing users to more quickly deploy GenAI models with proven infrastructure including the Dell PowerEdge XE9680, the industry’s best performing AI server,1 or the Dell PowerEdge XE8640, with a choice of NVIDIA® Tensor Core GPUs and NVIDIA AI Enterprise software, which offers frameworks, pre-trained models and development tools, such as the NVIDIA NeMo™ framework, and Dell software. By combining compute power with storage options, such as Dell PowerScale and Dell ObjectScale, customers can rapidly feed models with multiple storage data types with the validated design. The infrastructure is also available as a subscription via Dell APEX.

“We’re implementing Dell PowerEdge XE9680 servers with NVIDIA H100 Tensor Core GPUs into the high performance computing cluster at Princeton for large language modeling to help drive new levels of discovery,” said Sanjeev Arora, the Charles C. Fitzmorris Professor in Computer Science, Princeton. “This system gives researchers in natural sciences, engineering, social sciences and humanities the opportunity to apply powerful AI models to their work in areas such as visualization, modeling and quantum computing.”


Preparing data, people and processes for GenAI

Dell is applying its process and expertise to help customers generate better, faster business results with expanded GenAI professional services capabilities:

  • Data Preparation Services provide customers with a clean, accurate data set in the right format enabling AI projects to move smoothly while simplifying data integration and delivering quality data output.
  • Dell Implementation Services establish an operational GenAI platform for inferencing and model customization, accelerating time to value. Paired with Dell Managed Services, Dell can operate the full NVIDIA-based GenAI solution, improving operational efficiency and allowing customers to focus on building their proprietary GenAI use cases.
  • Education Services help customers gain the critical skills to close the GenAI capabilities gap.

“Our recent study on Generative AI use in the enterprise made it clear organizations are adamant about being able to use their own data to customize key foundation models, but also need assistance in helping prep their data for that work,” said Bob O’Donnell, president and chief analyst, TECHnalysis Research. “Dell’s latest Generative AI solutions and partnerships offer a broad set of capabilities that help companies capitalize on this potential, bridging knowledge gaps and ensuring data drives discernible, impactful business results.”


Modernizing data infrastructure for AI and analytics   

Dell and Starburst are strengthening their relationship to help customers accelerate AI and analytics efforts. This will culminate with an open, modern data lakehouse solution.
The solution will integrate Starburst’s analytics software with Dell’s PowerEdge compute platform, combined with Dell industry-leading storage,2 helping customers extract insights from data wherever it resides. Built with open software principles, customers will gain easy and secure access to multicloud data to get the most value for analytics and AI-driven workflows and deployments. 
“Our customers have made it clear they need a robust data platform for accessing distributed data across multicloud environments to drive and operationalize AI efforts,” said Justin Borgman, CEO, Starburst. “By integrating our deep analytics capabilities with Dell’s leading infrastructure and global enterprise services, we can offer customers an open, multicloud data lakehouse solution that quickly and easily makes data available to AI workflows anywhere.”



  • Dell Validated Design for Generative AI: Model Customization is available globally through traditional channels and Dell APEX starting late October.
  • Dell Professional Services for Generative AI are available in select countries starting late October.
  • The Dell open, modern data lakehouse solution with Starburst has planned global availability in the first half of 2024.
AI Healthcare

Understanding Artificial Intelligence’s (AI) Role in Accelerating Africa’s Healthcare Momentum

AI Healthcare

By Eyong Ebai, General Manager Sub-Saharan Africa at GE HealthCare (

In Africa, as in much of the world, artificial intelligence (AI) is the latest buzzword amongst healthcare professionals. Globally, we saw an explosion last year of various AI generative platforms, promising unparalleled potential to solve some of the continent’s biggest problems.

This has triggered a (sometimes breathless) dialogue regarding the potential for AI in the African context. Could it help the healthcare sector leapfrog to the latest technologies and overcome a host of complex challenges that have hampered healthcare for decades?

Answering that question is more complex than a simple ‘Yes’ or ‘No.’

While it is absolutely true that AI can play a role in Africa’s healthcare evolution, it cannot be our starting point. We must start with the “ABCs”, as it were. Then we can leverage AI in the service of these broader goals.


The ABCs of Healthcare

More than 10 years ago, Khalish Chand, who received an OBE for his service to the United Kingdom’s National Health Service (NHS), outlined the ABCs of healthcare (Access, Behavior and Clinical governance) as a prescription to overhaul the NHS. His framework remains a powerful tool to help us think about Africa’s healthcare prioritization, sequencing and resource allocation.

In Africa, this means ensuring that all people have access to the full range of quality health services they need, when and where they need them, and without enduring financial hardship. This requires investing in the infrastructure, logistics and health financing models that enable adequate access to care for the most vulnerable people in our communities.

The behavior of Africa’s doctors, nurses, community health workers and all healthcare providers toward their patients must always be empathetic, understanding and respectful. We must work with African patients to shift them from passive recipients of care to proactive and empowered “own-health advocates.” At the same time, investing in Africa’s healthcare workforce is critical to ensuring the health sector can attract, train and retain the best people to serve our communities.

For health ministries and private providers, this requires a robust clinical governance framework that encompasses appropriate risk management, compliance and standards, and quality information and evidence-based approaches to managing healthcare systems. This means the right laws, regulations and policies must be put in place to ensure the best health outcomes.


Structural transformation

We can see a commitment to these ABCs in the New Public Health Order for Africa, launched by the African Union in 2021. This initiative addresses deep structural public health deficiencies at national, regional and global levels by focusing action in five areas: fortifying public health institutions; strengthening the public health workforce; expanding African manufacturing of vaccines, diagnostics and therapeutics; increasing domestic resources for health security; and building respectful and action-oriented partnerships.


ABC to lead, AI to support

With this context, it is clear that AI and broader digitization can help fulfil the ABCs in an African context.

However, it is important to note that this is made possible, in part, because of Africa’s enormous success at leveraging digitization to innovate African solutions to African challenges. For example, mobile money was born in Kenya and revolutionized the financial, economic, and social landscape for millions of Africans. Africa enjoys high mobile phone penetration rates, and a growing youthful population is conversant and comfortable with an increasingly digitized lifestyle. 

This infrastructure and outlook make it much easier for healthcare providers to deploy digital connectivity solutions such as telehealth consultations or remote health monitoring. One result is more people can access more primary and specialized care, even in remote locations.

Beyond consultations, this digitization includes devices such as handheld ultrasound machines that can extend the reach of this important diagnostic tool to rural and remote primary health centers.

Another example: in a region facing a shortage of nurses and hospital beds, technologies such as remote ECG (electrocardiogram) devices mean doctors can send patients home and still ensure they are being monitored safely and confidentially over the internet.

When it comes to behavior, smart wearables can help patients keep track of important health data, while AI-enabled medical imaging equipment can help technicians complete scans more accurately and more quickly, shortening scan times by 75% or more, and giving clinicians better information to enhance diagnostics and treatment. AI-enabled electronic medical record software can help clinicians spend more time with patients by reducing time spent on simple decisions and paperwork.

Both access and behavior can be addressed through a just-signed agreement whereby GE HealthCare will develop AI-assisted ultrasound imaging auto-assessment tools. Seeking to expand access in low-and-middle income countries across diverse points of care, the Bill&Melinda Gates Foundation has provided a grant to support development of tools to aid healthcare professionals—even those without specialized training or experience with ultrasound—with clinical decision information in areas of obstetrics, maternal and neonatal lung ultrasound screening, and pediatric lung health.

For health ministries and hospital groups, connecting data from equipment and operations to AI-powered software in a secure cloud platform can generate clinical and productivity insights that can help doctors improve diagnoses and facilities optimize patient flow. That’s a clear win for clinical governance.

As I wrote earlier this year (, this is an important and exciting time for African healthcare. The determination, the vision, and the funding are available to make major strides in country after country. We must continue this momentum by prioritizing development of primary, secondary and tertiary healthcare infrastructure and other interventions that support the early detection and prevention of disease. We must promote skills development and job creation, and approach all these needs from a holistic perspective that is not siloed by technology, geography, disease, or organization.

To accelerate this momentum, all stakeholders must come together to pursue what patients and populations need now: increased healthcare access, expanded infrastructure, more healthcare workers with the training they need, and healthcare systems and care pathways that are holistic.

AI can play a valuable role. It is not, however, the answer. Making it so would be a distraction that could impact care to millions.

GE HealthCare is committed to working with regional partners across Africa to create a world where healthcare has no limits. At this moment of unbounded potential, those of us working in African healthcare must remain focused on the ABCs of high-quality, patient-focused healthcare to all people and communities across the continent.

Digital Partnership

Digital DEWA, the Digital Arm of DEWA, Strengthens Strategic Partnership with Huawei During China Visit

Digital Partnership

HE Saeed Al Tayer held a meeting with Guo Ping, Chairman of Huawei Supervisory Board

A delegation led by HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA) visited China. Al Tayer was accompanied by Marwan Bin Haidar, Vice Chairman and Group CEO of Digital DEWA; and Waleed Bin Salman, Executive Vice President of Business Development and Excellence at DEWA. During his visit to the headquarters of Huawei, a leading global Information and Communications Technology (ICT) company, in Shenzhen, Guangdong, Al Tayer met with senior officials from Huawei. He was briefed on the company’s latest technologies, products and facilities. Additionally, a Memorandum of Understanding (MoU) was signed between Digital DEWA, the digital arm of DEWA, and Huawei.



HE Saeed Al Tayer held a meeting with Guo Ping, Chairman of Huawei Supervisory Board. The two sides discussed enhancing cooperation and exchanging experiences and best practices, particularly in energy storage, smart grids, digital transformation, cloud computing, and electric vehicle charging stations. The meeting also highlighted the successful launch of the first phase of the world’s largest green data centre, recognised by the Guinness World Records. The data centre, implemented by Moro Data Hub, a subsidiary of Digital DEWA, in collaboration with Huawei, is located at the Mohammed bin Rashid Al Maktoum Solar Park in Dubai.

Al Tayer also met Charles Yang, President, Global Marketing and Sales Services, Huawei Digital Power. The meeting focused on digital transformation in the utility sector and Huawei’s experience in this area. Furthermore, Al Tayer had a meeting with Sun Fuyou, CEO of Huawei Electric Power Digitalisation Business Unit. Al Tayer highlighted DEWA’s smart grid strategy, and the two sides discussed the latest developments in digital transformation in power networks.



Al Tayer and the accompanying delegation visited the Edison Exhibition Hall, where they were briefed on Huawei Digital Power’s latest products. They also visited Huawei Enterprise Digital Transformation Exhibition Hall; Huawei Digital Power Antuoshan Base; and Huawei Flagship Store in Shenzhen, Bantian, where they were briefed on smart vehicle auto driving.



In the presence of HE Saeed Mohammed Al Tayer, Digital DEWA signed an MoU with Huawei to enhance their strategic partnership and mutual work. The MoU focuses on accelerating digital transformation, decarbonisation, and developing a future-oriented power communication network. This supports DEWA’s efforts in energy transformation, sustainability, and achieving Net-Zero. The MoU was signed by Marwan Bin Haidar and Jerry Liu, General Manager of Huawei Technologies UAE L.L.C.



 “We are happy to enhance our fruitful strategic collaboration with Huawei. This is in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to benefit from digital technologies and Artificial Intelligence to improve performance and enhance people’s lives. Our collaboration supports the UAE Strategy for Artificial Intelligence 2031, which aims to develop an integrated system that employs AI in key areas in the UAE; and the UAE Strategy for the Fourth Industrial Revolution, to strengthen the UAE’s position as a global hub towards achieving a competitive national economy that is based on knowledge, innovation and future technological applications. We work with Huawei to exchange best practices and experiences and develop new technologies and solutions to enhance efficiency and sustainability in the electricity and water sectors and reduce the carbon emissions from the electricity production process. We aim to achieve the UAE’s environmental goals, especially as the country is upscaling the climate ambition and gearing up to host the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP 28) in Expo City Dubai in November. COP28 marks the conclusion of the first Global Stocktake, a comprehensive assessment of the progress made in achieving the goals of the Paris Agreement,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

“We are keen to enhance the strategic relationship between DEWA and Huawei. The partnership has resulted in significant achievements over the past years in digital transformation, exchanging the best international solutions, experiences and practices, especially in innovation, disruptive technologies, smart grids, digital transformation, automation, cloud platforms, Artificial Intelligence, data security, and big data management, among others. We harness the latest solutions and innovative technologies to support the Dubai Clean Energy Strategy 2050 and the Dubai Net Zero Carbon Emissions Strategy 2050, to provide 100% of Dubai’s total power capacity from clean energy sources by 2050. Our goal is to disrupt the business model of public utilities and become the world’s first digital utility to use autonomous systems for renewable-energy and storage; and expanding the use of digital services,” added Al Tayer.

“We are glad to further consolidate our cooperation with DEWA. As a leading global provider of information and communications technology (ICT) infrastructure and smart devices, Huawei is committed to bringing the world’s leading digital power solutions that will enhance the lives of Dubai residents and offer a model for the future of power transmission in the region. In a joint effort with DEWA, we will continuously try to act as a solid foundation for the digitalization of the UAE,” said Jerry Liu, General Manager of Huawei Technologies UAE L.L.C.

The MoU enhances the collaboration of the two parties in the energy sector communication network, transmission communication network (multi planes network), distribution communication network (FLISR), electric power digital transformation service, Artificial Intelligence (AI) platform for electric power, overhead lines and substation inspection, Internet of Things (IoT) and maintenance, distributed energy resources integration and management, digital capacity enhancement to achieve carbon neutrality, data centres, charging network, and smart photovoltaic energy and energy storage system.

Chat bot

Universities Should Embrace ChatGPT, Not Resist It, Says AURAK Study

Chat bot

ChatGPT and similar tools are here to stay, and it is futile to try to prevent their use. The best course of action is to guide university students to use such AI-enabled text-generation programs responsibly and ethically, according to an internal paper prepared by the American University of Ras Al Khaimah (AURAK).

As ChatGPT and several newer AI writers are predicted to disrupt the academic world in particular, the study takes the sober view that it is best to embrace these tools and integrate them into teaching practices.

The study acknowledges that ChatGPT poses a serious threat to academic integrity, but also underlines ChatGPT’s potential to be a helpful instructional tool under faculty supervision, with several do’s and don’ts.

Prof. Stephen Wilhite, Senior Vice President for Academic Affairs and Student Success/ Provost, AURAK, said: “It is very obvious that ChatGPT and other AI writers are set to have a profound impact on higher education. But apart from the obvious negative aspects, AI writers also have some intrinsic positive elements which can be used effectively to students’ advantage. The challenge is to find a win-win solution.”

In an experiment to assess the gravity of the situation, AURAK’s IT Department conducted an experiment. Staff members generated an essay on Climate Change using OpenAI’s ChatGPT. Then they ran a plagiarism test using the SafeAssign tool embedded in AURAK’s LMS Blackboard Learn.  The result showed 25% of the essay content was copied or matched a source from the Internet. Further, test of demo version of GPT-2 Output Detector showed 100% match with ChatGPT produced content.  However, detection of plagiarism was greatly reduced when ChatGPT content was paraphrased by Qillbot.

The rising popularity of ChatGPT and other AI writers underlines the need to have supporting faculty to maintain academic integrity, while incorporating appropriate use of AI tools. 

According to Professor Stephen, there is a need to revise the Academic Integrity/Statement on Plagiarism sections of the syllabus template. He recommends universities make it explicit that use of information generated by ChatGPT and other AI writers without identifying the source of the information would constitute plagiarism, which is a violation of the Honor Code and the Student Academic Integrity Policy.

Says Professor Stephen: “Anti-plagiarism software is not good at detecting ChatGPT-generated content. Providers of such software (e.g., SafeAssign, Turnitin, etc.) are endeavoring to improve detection. Also, ChatGPT has developed its own tool for detecting ChatGPT-generated content – GPT-2 Output Detector, and other ‘detectors’ are also being marketed (e.g., GPTZero). However, use of other paraphrasing software (e.g., Quillbot) greatly reduces detection of ChatGPT-generated content.”

The AURAK study recommends changes in assignments and assessments in educational settings. For example, in written assignments, students could be asked to connect personal experience or events from the class to course concepts, as the AI writer does not have access to personal experiences or class events. They could be asked to pair short written submissions with oral, in-class questioning about the submission.

Another recommendation is to have writing occur in-class with a zero tolerance policy for possession of any electronic devices during such writing exercises – “flipping” classes with reading, viewing of lectures, videos, etc., occurring at home but with writing about the material occurring in class.

Further, if written assignments are to be completed outside class, universities should collect an in-class sample of students’ writing as a “baseline” against which written assignments completed outside class can be compared.  However, AI writers will increasingly be able to mimic the writing style of users if provided with a sufficient sample of the user’s writing.

The study recommends greater vigilance when it comes to examinations, such as having  multiple, trained proctors present based on number of students being tested and having all electronic devices turned off and stored at entry to the exam room.

Despite the challenges, there are positive educational benefits of ChatGPT – it can be used as a helpful instructional tool under faculty supervision and as a tool to promote information literacy.  Graduates will increasingly be expected by employers to use AI writers in the workplace, so gaining familiarity with them and how to use them responsibly and ethically while in university, will better prepare students for their work after graduation.

Why Are Businesses Moving to the Cloud in 2023?

The term “cloud” refers to programs and services that run remotely through the internet rather than locally on a server or a computer. By utilizing the cloud, businesses have found cheaper alternatives while ensuring that their clients can access their data and systems from any location at any time.

The potential of cloud services is becoming increasingly apparent to various enterprises and is also growing. Consequently, the demand for the best cloud hosting providers has skyrocketed; feel free to click here to learn more about some of the best companies.

In this article, you will discover why most businesses shift to the cloud. You might also find that the benefits are worth it for you to make the switch. So, let’s get going.


By switching to cloud technology, you can eliminate the need for on-site servers and save money. Instead of hosting the servers yourself, you pay cloud providers to manage the data centres and other resources.

Research shows that migrating to the cloud can result in savings of 30% to 50% for cloud clients. But while cost savings are possible, you must be cautious about the expectations you make, particularly in the beginning.

For instance, if cloud resources are abused, they might quickly end up costing far more than any kind of local server. And for this reason, it’s crucial to train your personnel and include qualified cloud architects. Alternatively, you can get a managed host to take care of all technical aspects while you get to focus on your core business tasks.


Scalability is another reason businesses choose the cloud in 2023. Your goal is to have server capacity as close to your needs, but that’s hard to estimate. Cloud scalability is the capacity to scale up, or down IT resources to satisfy shifting business demands.

Moreover, you can scale up or down based on your business demands thanks to the pay-as-you-go business plan used by cloud service providers. Most simply explained, you pay for what you use, eliminating the need for specific estimations or overpaying for resources you might not need. At the same time, you can rest assured you have sufficient resources to support your traffic and growth.

Minimized Security Risks

On-premises servers are physical assets that are vulnerable to the same hazards that affect the rest of the facility, such as fires, flooding, and break-ins. Due to this weakness, there is a possibility that business data may leak or permanently be lost. Furthermore, corporate data is more vulnerable to cyberattacks due to the rise of work-from-home settings.

When appropriately implemented, cloud-based infrastructure uses several security measures to protect user data. As a result, companies that transfer their data to the cloud can take advantage of top-notch security and business continuity technologies that are otherwise out of reach or unaffordable for small business budgets.

Advance of Globalization

It makes sense to have resources and services close to the new markets you want to enter as your firm grows and expands outside your domestic borders, whether for regulatory or performance-related reasons.

You can access resources and data centres that cloud providers already have in a variety of locations worldwide with a click of a button. In addition, cloud infrastructures will enable you to reach a global audience and deliver exceptional speeds for your visitors, especially with a CDN.


Moving to the cloud offers several advantages from a business and operational standpoint. In this post, we pointed out a few to help you decide whether to use the cloud for corporate purposes or even personal projects.

However, the moving to the cloud trend will continue in 2023 as many businesses switch to the cloud and many cloud providers improve the quality of their services. So, if you consider switching to the cloud, remember that there is no better time than now!

How B2B Companies Are Utilising Social Media To Boost Sales

For B2B companies, social media has become a way to not only market a brand but to ensure that the customers they have acquired have a far better likelihood of remaining loyal and forming the bulk of their sales.

But how do they do that? Here are five ways in which B2B companies can – and are – making the most out of social media:

Constant Content To Engage Customers

Before the age of social media, online content for businesses would only appear in the form of a web page that would have to be actively sought out. Not to mention, the web page itself would be a static entity, with little to no updated content to engage those who visited. With social media, however, this has all changed. Now, whether it’s on Facebook, Twitter, Instagram or Tik Tok, businesses can provide constant content that directs the consumer to their web page and gives them more incentive to interact with it. Consumers who have bought once – and are happy with the service – are also more likely to type the name of the company into social media and follow the page, which means the content is delivered to their door after just one single click.

Boosting Loyalty Programs

Social media is a very important marketing strategy when it comes to retaining customers, too. In order for a B2B company to survive, it is important that retaining customers is prioritised and a strong b2b loyalty program is put in place to maximise the chances of retention. With social media, companies are actively marketing this loyalty program and incentivising clients to return to their company in order to take advantage of it. Once again, this is done through regular engaging content, something for the client to interact with and become invigorated by. This can also help spread the word and get new customers on board in the process – the more engagement a post has, the farther its reach is. Social media, in this way, has become the new “word of mouth”.

Creating A Channel For Consumers

But loyalty is also achieved through good products and good communication. In the B2B landscape, for instance, there is often talk about building a relationship with clients. But what does building a relationship really mean? For one thing, it means communication. Clients want to know that their needs are catered for, and that they are not just another statistic on a spreadsheet. With social media, the best B2B companies are achieving this relationship by giving their clients a channel to reach them quickly and efficiently. In this way, the platform is not simply a blank wall to advertise on but a bridge to allow consumers access to the company and a way to communicate with it.

Forging A Reputation

Reputation is important in business, and many times it is easy to assess a company’s reputation through their social media platforms. If potential clients seek out a business’s social media page and not only see engaging content, but an engaging platform that portrays positivity with already existing customers, then they are more likely to investigate further. In B2B, especially, the cost of acquiring new customers is five times higher than retaining customers, but social media can nullify that statistic. Of course, retaining customers is essential, but social media also gives a way for companies to control their reputation and utilise it to market themselves to new clients.

Building Partnerships

Social media is also a good tool when it comes to building and maintaining partnerships with other B2B companies. There are many advantages to business networking, and every good business will attend events to network with other companies. Social media, however, offers an alternative way to forge those relationships more efficiently and directly. These relationships can then be valuable down the line if the business needs advice or feedback on targets and an accurate representation – through the companies it has connected with – of the market as a whole.

Expert Tips for E-Commerce Marketing 2022

Due to its convenience and low cost, online shopping has become the preferred option for consumers worldwide. Since there are more than 24 million e-commerce sites globally, eCommerce has grown significantly, and more companies are opening online stores. As a result, keeping up with sales in such a competitive market is difficult.

By using cost-effective channels like search, email, and social media, eCommerce marketing has grown crucial for business expansion and revenue growth. The most important recommendation to improve eCommerce marketing efforts is provided in this article.

eCommerce marketing tips for growing sales 

Step up email marketing

Most visitors don’t buy on the first visit and need multiple visits to the eCommerce website to purchase. Therefore, building a relationship and trust is needed to get them back and buy. Email marketing is the most effective way to do so and increase revenue. Here are some tips to follow:

  1. Sending welcome emails will help establish a relationship between the visitors and the brand and facilitate future targeting
  2. Tips and relevant info will build trust and put the brand in visitors’ minds
  3. Use email to collect valuable data to improve the business by asking for feedback through emails
  4. Increase the revenue by sending coupons and discount emails; people love good deals
  5. Collect emails effectively via pot-in forms, pop-ups, checkout, etc.

Reduce shopping cart abandonment

Abundant carts are the most frustrating challenge for every eCommerce business. More than 88% of carts were abandoned worldwide in 2020, which is a lot of money. Customers change their minds at the last second for many reasons. Here are some tips to reduce cat abandonment:

  1. Use a simple checkout form
  2. Send an email reminder for the abandonment cart
  3. Provide a guest checkout option
  4. Offer free shipping option
  5. Use a pop-up when exiting an incomplete purchase

Leverage real-time personalisation

Customers anticipate a unique experience that satisfies their needs when they visit a website. Most customers will become irritated and may leave the website if they encounter irrelevant content.

Therefore, modifying and personalising the website for the intended users is crucial. The first step is to gather customer information from previous visits, surveys, behaviour, demographics, etc., and then modify the content as necessary, for example:

  1. Recommend products based on customer interests, previous visits data, etc.
  2. Offering the customers some gifts or special offers such as on their birthday.

Advertise on social media channels

In recent years, social media has transformed marketing by directly connecting to a large audience base. Therefore, social media marketing must be implemented for the e-commerce website to generate traffic and increase sales.

Sharing informative content will entice followers to visit the website and make purchases. Content includes product images, special offers, articles, etc. Thanks to online tools like Instagram Post Maker, which allows users to create stunning designs, creating such attention-grabbing content has never been simpler.

Make your website mobile friendly

Due to their accessibility to the Internet and ease of use, smartphones have surpassed PCs globally. The majority of customers now browse and buy products on mobile devices, so any eCommerce business must have a responsive, mobile-friendly design. Furthermore, Google uses mobile-friendliness as a ranking factor; websites with great mobile experiences will rank higher.

Add live chat and Chatbot

Customers will have questions and concerns before making a purchase, just like in a physical store; offering a live chat will help alleviate those worries and speed up the purchasing process. Additionally, live chat support will enhance customer satisfaction and help them quickly and successfully find what they’re looking for, improving conversion rates.

Additionally, a chatbot can function as a live chat, offering assistance to customers around-the-clock and enabling businesses to bring in new clients whenever necessary, even when the live support is unavailable.

Offer Fast And Flexible Shipping Options

Customers’ top priority after making an online purchase is streamlined delivery. Conversion rates will rise, and cart abandonment rates will decline if customers can access quick, flexible shipping options that satisfy their needs. Additionally, free shipping is a risky way to boost sales because people will perceive it as a big discount.

Use Discount Sales

Discount sales are popular with consumers, and eCommerce companies can use them creatively to boost sales. Discounts can be seasonal, buy one get one free, etc., and they work by establishing a sense of urgency through the psychology of scarcity. Therefore, including a countdown clock with the offer will encourage people to take advantage of it quickly, increasing sales volume.

Promote customer reviews and build trust

Reviews from customers are crucial for fostering trust. Most customers read customer reviews of websites or products to decide what to buy. New customers will be inspired to buy after reading reviews from previous clients, giving them a good idea of what to anticipate.


The secret to increasing sales is e-commerce marketing, but picking the best approach would be difficult. There are general guidelines to follow, such as email marketing, providing discounts, using social media, etc., even though it depends on the type of business and niche.

Solar Car

Solar Electric Vehicle Leader Lightyear Enters Agreement With Sharjah Innovation Park

Solar Car

Europe’s Ambitious Solar Electric Vehicle (SEV) Company Explores Opportunities to Become Anchor Tenant of SRTI Park   

Solar Panels

Saudi Arabia Takes Rapid Steps to Export Solar Panels Worldwide

Solar Panels

Desert Technologies’ Chief Commercial Officer Eng. Majid Refae confirmed that Saudi Arabia is offering several programs that support Saudi manufacturers and facilitate the export of solar panels to all countries of the world.

In an interview with Asharq Al-Awsat, Refae revealed that the Kingdom has set its priorities for green energy generation and is driving the sector’s companies and institutions towards achieving key goals while expanding and developing their businesses in the next stage.

On exporting solar panels, Refae said it was vital as it helps in increasing and creating more job opportunities in the Kingdom and contributes to growing Saudi Arabia’s GDP.

He reminded that the export of national products is one of the most important axes of Saudi Arabia’s national transformation plan, Kingdom Vision 2030.

In coordination with the Saudi Energy Ministry, Desert Technologies has plans to provide the needs of the Kingdom’s market. This includes building solar power plants with capacities greater than 2 megawatts for citizens and major consumers inside their facilities and homes.

Any surplus would be exported to the public electricity network in 2022.


Exporting Solar Panels:

The Kingdom has taken great strides in exporting solar panels through several programs that support Saudi manufacturers, such as the Saudi Export-Import Bank, the Saudi Development Fund, the National Companies Leadership Program.

“We, as a specialized company, have had the privilege of cooperating with the National Companies Leadership Program and the Import-Export Bank in signing agreements to export solar panels to Europe, Africa and the US,” Refae told Asharq Al-Awsat.


Positive Returns:

Besides generating more job opportunities for the Kingdom’s youth, exporting solar panels also contributes to growing Saudi Arabia’s GDP by focusing on export activity, which is one of the main objectives of Kingdom Vision 2030.

Moreover, the manufacture and export of solar panels helps advance the Saudi Green Initiative which brings together environmental protection, energy transformation and sustainability programs to work towards a green future.

Desert Technologies, the first Saudi factory and company to export solar panels, has been keen on being one of the main contributors to renewable energy projects, stressed Refae.

The company has developed a production line to manufacture solar panels with an accumulated capacity. This will contribute to making Desert Technologies one of the most important national factories for solar panels in the region.


Energy Ministry:

“Our plan is compatible with the Energy Ministry and works to provide the Kingdom’s market needs of solar energy products,” said Refae, noting that the Saudi market is one of the largest Arab markets in need of solar products.

“The residential sector in the Kingdom constitutes more than 50% of the market size,” noted Refae, adding that the demand is increasing with the rise of new cities such as Neom.

“We are working to contribute to the realization of plans aimed at expanding the use of solar energy at the commercial and residential levels,” affirmed Refae.


Saudi Made:

Refae pointed out that the “Saudi Made” program is a milestone for all Saudi manufacturers, as it reflects the ability of the Saudi product to compete with high quality.

“Saudi Made” builds a cooperative society linking several companies, whereby adequate support is provided to the public and private sectors. It also contributes to making the Kingdom’s goods and services a preferred and prominent option at the local and global levels.


Exporting Outside the Kingdom:

On foreign projects, Refae added that Desert Technologies had expanded its participation in the framework of supporting the “Saudi Made” program and increasing the volume of Saudi non-oil exports.

Its activities reached Greece, where it is currently supplying solar panels for renewable energy projects on one of the Greek islands with a capacity of 11 megawatts.

“The company has signed a commercial agreement with a US company to export solar panels to its projects in the US,” revealed Refae.

The deal puts Desert Technologies in a leading position in the US market and enhances its position in the field of producing and exporting solar panels at the international level.

And in April, Desert Technologies signed an agreement with the Swiss/German Group meeco to export its solar panels to Germany to implement several projects in the city of Lambsheim. Reaching out to new markets that hadn’t been reached before.

Cyber security

Assessing Cybersecurity Today to Improve and Protect Tomorrow’s Manufacturing Operations

Cyber security
Organizations are now pushed to prioritize cybersecurity so that their systems remain secure, stable, and protected

Process plant automation systems are engineered over a long period to ensure repeatable, reliable, available, and safe operations. However, increased connectivity to business systems has also increased the vulnerability of control systems to cyber-attacks.

Organizations are now pushed to prioritize cybersecurity so that their systems remain secure, stable, and protected. But how and where do they even begin their cybersecurity journey?

Emerson recommends a cybersecurity risk assessment to evaluate gaps in currently implemented strategies, technologies, and policies and procedures. The output of the assessment will provide a roadmap for identifying, prioritizing, and eliminating vulnerabilities.

To begin, operations technology (OT) and information technology (IT) teams must be aware of three common missteps:

  • Assuming the team already knows and understands all the risks

Cybersecurity is not a set-and-forget solution. It is constantly evolving, and antivirus software and firewalls are no longer sufficient to secure and protect a system. A cyber risk assessment can help teams identify, document, prioritize and build a roadmap around the highest threat vulnerabilities. This roadmap provides a guide for creating solutions and the required framework to protect the plant.

  • Believing in a single solution to fix all risks and threats

Cybersecurity is not a single solution. There are no shortcuts, especially when dealing with cyber security on an industrial scale. Cybersecurity requires constant testing and evaluation of systems and solutions on their compatibility and effectiveness to a plant’s process.

  • Assigning the cybersecurity program as a low priority with limited funding

Cybersecurity should be a priority. The simplest example of inaction is assigning a small department handling IT and OT on a limited budget. It is easy for such a team to become overwhelmed because there are so many vulnerabilities to address with their limited resources and funding. Not every problem needs to be fixed at once. Organizations can start with individual solutions and build toward a comprehensive, in-depth strategy to manage budget and resource concerns. A good cybersecurity risk assessment will allow businesses to prioritize what they most need to build an effective first defense system at a reasonable cost.

Increased connectivity to business systems launches businesses forward, but it also raises the relevance of cybersecurity protection to maintain the safety and security of control systems. A cyber risk assessment is one of the most practical ways to begin approaching cybersecurity. This lays the groundwork for a sustainable and robust cybersecurity system that can help future-proof businesses.

Sustainable Disposal

Best Eco-Friendly Waste Food Disposal Solution 2021 LFC® Biodigester – Power Knot

Sustainable Disposal

Recognized as the Best Eco- Friendly Waste Food Disposal Solution, Power Knot’s LFC Biodigester is renowned for disposing of food matter waste within 24 hours. The company, alongside Power Knot Middle East, has recently collaborated with Microsoft Dubai to create the first solar-powered biodigester in the world.

Power Knot is the market leader for onsite organic waste management solutions and provides economically sound solutions solutions to commercial, industrial, and military companies implementing environmentally conscious changes within their businesses by reducing carbon footprints and greenhouse gas (GHG) emissions.Power Knot manufactures the internationally recognized, fully enclosed automatic waste digester called the LFC biodigester. By offering its LFC biodigester, Power Knot is introducing ways to achieve corporate sustainability goals while optimizing operations – this also saves a huge amount of money for each customer.

Manufactured in the USA, the LFC biodigester is a machine that digests food waste in an environmentally friendly way. Usually installed in a commercial kitchen, the machine reduces expenses, inconvenience, mess, and carbon footprint by disposing of waste food that would otherwise end up in landfill. Power Knot offers ten different sizes that digest from 9kg (20lb) per day to 3,000kg (6,600lb) per day of food waste. With many hundreds of installations globally, the LFC biodigester has proven to be reliable, safe, and cost-effective.

The LFC biodigester plays a significant role in the reduction of landfill waste, while also enabling companies to comply with new environmental laws, achieve corporate sustainability, reduce greenhouse gasses, and optimize operations. The food waste digester machine uses a series of processes that include microorganisms to break down food and transform it into liquid. By using the LFC biodigester, companies can save the space and energy that would normally be used to remove the unwanted food scraps from their facility, with there being no need to collect, transport, or pile it up in a landfill. For its innovation and technology, MEA Market has awarded the LFC biodigester the Best Eco-Friendly Waste Food Disposal Solution 2021 Award.

Most recently, Microsoft Dubai joins Dubai Municipality, Beeah, RAK Waste Management Authority Headquarters, DULSCO and Accor group, Hilton, Marriott, Rotana, and Mandarin Hotel Group in utilizing an LFC biodigester as their food waste solution. The Dubai office has implemented an exciting initiative: a solar-powered LFC biodigester for their restaurant. Microsoft purchased the LFC biodigester to help it achieve its goals of becoming carbon-negative, water-positive, and zero-waste by 2030. The digestate that the machine outputs is then used as a plant-organic fertilizer to create an even better working environment.

James Spearman, the UAE Sustainability lead at Microsoft commented, “By implementing the biodigester system here in our Dubai office, we’re able to process our food waste locally, directly contributing to those three goals and making our office and, ultimately, the planet, a more sustainable place to work.”

For further information about Power Knot, please visit