Xperiment Media is an innovation lab and boutique film agency based in Dubai, UAE. It specialises in story-driven films and commercials for brands, with a special focus on teaching creativity and human-centred innovation to individuals.
People love a good story. In fact, science tells us we love storytelling so much that when the body goes to sleep, the mind stays up all night telling itself stories. But great stories require sophisticated storytellers Xperiment Media understands this. Founded by Addy Khan, a Hollywood-trained filmmaker with over 10 years of US and Middle East experience, their mission is the convergence of creativity, business and technology. Xperiment Media’s team of ‘artist technicians’ are available as both local crew or remote teams. This has widened their capacity to serve customers anywhere in the world. While its core customer-base is the Gulf region, Xperiment Media regularly services international brands, agencies and professionals from the US, Europe and APAC. With Dubai Expo 2020 and the participation of 192 countries, they can help create more synergies.
A no-nonsense approach has won clients’ trust. Financially disciplined, Xperiment Media knows how to transform ideas into tangible results. Since its inception in 2014, the company has successfully handled big-budget film and video productions for government, businesses and agencies. Concise communication, flexibility, and reliable execution are its strongest assets. Compared to other ‘bloated’ service providers, Xperiment Media’s small footprint makes them nimble—which means more value for its clients. The lean approach is now finding resonance with a new crop of customers: SMEs and start-ups looking to tell their stories during their scale-up phase.
When the world changed in March 2020, Xperiment Media was fast to adapt to the pandemic. Its “COVID-proof” production protocols meant filming continued safely in Dubai, whilst post-production became 100% remote via its globally distributed teams in California, South Asia and the UAE. State-of-the-art pipelines for VFX and CGI ensured a seamless blend of photographed reality and the virtual. There was never ever a compromise on Quality, Service and Reliability. As a result, its clients were able to communicate with their own customers, without disruption. The increased online consumption led Xperiment Media-produced films, animation and commercials to clock over 30 million+ views on YouTube and Twitter (Q2 2020 to Q2 2021 period).
Commercials like ‘Movies’
If everything looks great in movies, why can’t commercials look like movies? Xperiment Media applies the high-end ‘Hollywood look’ to TVCs, brand films and 2D/3D animated series. Every conversation starts with director Addy Khan, who has shot over 100 films and commercials. His work has been shown at Oscar-qualified international festivals; and he has been invited for residencies by the renowned Reykjavík Film Festival and Art Dubai. Addy personally shepherds each project to the finish line. Leveraging his unique background in film, marketing and entrepreneurship; he can conduct highly effective discussions with marketing departments, agencies or entrepreneurs. Everyone is able to get on the same page—from the first phone call or Zoom meeting. This saves the client’s time, and increases efficiency.
Movies for Movie Lovers
Besides commercials, Xperiment Media also produces narrative shorts and feature films. Its next release is RETROGRADE, a mind-boggling sci-fi drama filmed in Los Angeles. Produced in partnership with Inner Circle Entertainment headed by Pat Hartonian and Edwin Karapetian, RETROGRADE is currently in consideration at several international film festivals. It will be released to the public in late 2021.
Unlocking Creativity & Innovation: 2021 and Beyond
Human creativity does not improve from working harder or longer. Given the recent spike in sensory overload and deterioration of mental health, the company recently surveyed people across four continents. One unsettling pain-point from an interviewee struck a chord: “It is hard to be creative. It is harder to even get started these days.” The extended pandemic has resulted in many having lost the ability and bandwidth to pause and prioritise what’s important. It can feel impossible to put time aside to plan and be creative.
Xperiment Media director, Addy says: “We listen to our customers. I am excited to announce that Xperiment Media has set up an Innovation Lab. We are developing practical tools that will help individuals and teams discover, track and boost their personal creativity. Another focus area is training. We want young professionals to become better filmmakers and also creative entrepreneurs. It took me years to figure out how to run a sustainable business that is also aligned with a deep purpose. This was achieved not with ‘hacks’, but systems and mental models. Now I want to help others learn these secret tricks…much faster. And without the blood, sweat or tears!”
For business enquiries, contact Addy Khan at Xperiment Media via websites xperimentmedia.com by emailing [email protected]. Alternatively, visit addykhan.com for more information about director Addy Khan.