MEA / Q2 2022 8 Mar22629 Most Innovative Content Creation Company 2022 Premium digital creative solutions are Plan Digital’s speciality. Creating magnificent campaigns for renowned clients, the company’s portfolio is filled with a diverse range of pleased customers. Consequently, 2022 will be a big year for the agency as it begins to explore the world of content creation in social media and the metaverse. Plan Digital DMCC is a leading digital creative agency based out of Dubai. The company has worked with some of the world’s most prestigious luxury fashion and hospitality brands, for whom it undertakes a range of services, including social media marketing and management, content creation and animations, NFTs, online campaign and digital screen production, influencer marketing, and much more. Indeed, Plan Digital’s expertise and penchant for cultivating exceptional results has attracted brands such as Richemont Group, Marriott International, and Al Masaood Group. Effortlessly combining talent with experience and agility, Plan Digital prides itself on its ability to continuously innovate and, ultimately, subvert the status quo. Further, the company has become well known within its niche thanks to its values – it prioritises client-centricity, professionalism, and strategy. Its creative solutions are, therefore, supported by a strong background of research and planning, with a particular focus on collaboration with the client. Simply, everything that Plan Digital does has been designed in a manner that will ensure efficacy and customer satisfaction. One incredibly popular service that the company offers is the provision of a ‘Glambot.’ This savvy piece of technology takes events to the next level – it provides event holders and guests with the opportunity to perform dance sequences, show off their outfits, or strike a pose for a personalised social media video. Utilising the Showbolt, the world’s fastest camera bot, the Glambot is able to shoot up to 1000fps. As such, the product has been used by esteemed brands for their events – including Binance, IIFA, Roberto Cavalli Perfum and Vacheron Constantin during the GQ Man of the year event. These services and values are some of many elements that make the company unique; however, its stand-out trait is its ability to connect with its clients. Operating as a boutique agency, Plan Digital is equipped to work closely with its customers, taking their requirements and wishes into consideration. Henceforth, it has established itself as a leader within its niche throughout the UAE. Keeping this position has been one of the main challenges Plan Digital has faced over the years – within a fast-paced market it is imperative to keep pushing the boundaries in order to maintain the premier position. Moreover, scalability can be a large issue as the constant evolution can impact the sustainability of quality and performance. The Covid-19 pandemic was an enormous challenge for many – but for Plan Digital, it was an opportunity to acquire further success. During this period, many companies and brands were focusing upon digitisation and marketing, and as a result, Plan Digital saw a flurry of new customers. Inevitably, some small issues arose, like supply chain delays leading to the postponement of product launches and businesses putting a hold on their marketing budgets. Navigating Plan Digital through both its successes and challenges is Ahmed Salem, Founder and Managing Director. He boasts over 16 years of experience working for some of Dubai’s top agencies with a plethora of household names – Mastercard, Nivea, Coca Cola and Adib Bank, for example. Furthermore, with a young, agile, and adaptive team, Ahmed has built a strong foundation of people who can make a huge difference to the industry and customer experience. Ahmed has big plans for Plan Digital, as in 2022, the company will be heading in a new direction. With Covid-19 restrictions easing and events coming back in full force, Plan Digital will be enhancing its digital and content creation team to cover the luxury brands during red carpets and events. On top of this, Plan Digital is working towards developing its expertise in blockchain technology as Dubai is the new hub for crypto – it is in the middle of creating new content for the blockchain technology, Plan Digital is working hard to develop more for brands in Dubai. Watch this space. Contact: Ahmed Salem Company: Plan Digital DMCC E-mail: [email protected] Web Address: plandigital.me The company has worked with some of the world’s most prestigious luxury fashion and hospitality brands, for whom it undertakes a range of services, including social media marketing and management, content creation and animations, NFTs, online campaign and digital screen production, influencer marketing, and much more.