IT and cybersecurity experts concerned that most brands are rushing to establish their presence without a proper cybersecurity strategy
Enterprises that are considering joining the metaverse bandwagon have been put on high alert against imminent cyberattacks that could expose their valuable data to crippling cyberattacks, data exfiltration and breaches.
As brands get increasingly engulfed in the metaverse, largely driven by the exciting opportunities that this relatively new digital concept presents, IT and cybersecurity experts are seriously concerned that most of them are rushing to establish their presence without a proper cybersecurity strategy.
Metaverse, an attempt to create an immersive virtual world that combines augmented and virtual reality, includes economic and social spaces where users from anywhere in the world can enjoy a wide range of content and experiences.
This, according to cybersecurity experts, also significantly exposes individual internet users and brands that are playing in that space to a plethora of risks that could lead to a surge in cases of account hacking and tampering, phishing and assets theft.
“Metaverse is an exciting and futuristic concept that is creating enormous opportunities for enterprises as well as innovators. However, enterprises that are considering operating in that space should also be weary of the imminent cyber threats that come with new innovation. As soon as digital property in the 3D universe, for instance, becomes of value, cases of account hacking, theft, ransomware and phishing will also increase significantly. Partly to blame will be the lack of a solid cyber protection strategy to safeguard private and confidential information from potential attackers,” said Candid Wüest, VP of Cyber Protection Research at Acronis.
According to the Acronis Cyber Protection Week Global Report 2022, cybercriminals are exploiting the IT complexity to launch catastrophic cyberattacks. With most users still not fully aware of the magnitude of the cyber threats they are facing in the wake of increased metaverse adoption, daily data theft (credit card, identity, passwords, etc.), malware, phishing attacks are likey to increase by 200% by 2024 due to unpreparedness or lack of a cyber protection master plan.
Device security remains high on the cyber protection priority list as platform and device hacking is widely expected to soar as the metaverse uptake also skyrockets. Threats and breaches to devices is likely to worsen and could subsequently also have actual terminal consequences in the physical world.
“For individual users of Metaverse, hacking of metaverse-enabled devices like specific headsets, for instance, can cause seizures, if someone is epileptic. It can also hurt their vision or hearing at least temporarily as well as expose their physical location, and more,” noted Candid Wüest. Metaverse will not have entirely new security issues as it will have the similar issues as the gaming industry. The explosive popularity of gaming, which is arguably the biggest segment of the entertainment industry, with over three billion regular participants, paints a picture of just how lucrative the metaverse can become for cybercriminals based on the number of users it can attract.
The lack of data collection and usage regulation has also emerged as a possible enabler of cyber threats within the virtual reality platform. This, IT security experts warn, could create a myriad of loopholes that cybercriminals could exploit to infiltrate private networks and gain unrestricted access to sensitive data from enterprises and individuals.
With regulation lacking, cybercrime could become the fastest-growing type of crime currently valued at US$1-2 trillion and growing at a faster rate. However, despite the commitment by social media giant Meta that it will invest US$50 million in external research that will primarily focus on privacy and security in the metaverse – including a partnership with the National University of Singapore, to investigate data use – more still needs to be done, especially by enterprises to secure their data.
These safeguard measures include a comprehensive artificial intelligence and machine learning-driven cyber protection strategy combined with vulnerability assessment and penetration testing. Other effective security measures include blockchain technology to identify users; tokens assigned by an organization and use of biometrics in a headset to confirm user identity.
While the concept of a virtual world was developed primarily for social platforms to help them boost engagement, the immersive multi-dimension will also create more opportunities for complex cyber attacks.
“Metaverse for information warfare is now emerging as a real threat that could be used to spread malicious information. Issues such as deep fake news will be more convincing in metaverse, news coverage will get more “gruesome”, and sports and entertainment will feel more real. Emotions will run high – which in theory a weakness used by threat actors, including politically motivated ones,” noted Candid Wüest.
Introducing an essential new addition to MEA Market’s roster of awards, the inaugural Middle East CEO of the Year Awards 2023!Visit our awards here
MEA Markets is proud to announce the return of the MEA Business Awards 2023, which stands as a testament to the remarkable achievements of businesses spanning the Middle East and Africa region! This prestigious awards programme returns for its seventh year and aims to recognize and laud outstanding performers across a spectrum of industries, encompassing finance, technology, energy, healthcare, and more. Through this platform, excellence, innovation, and exemplary leadership are brought to the forefront.Visit our awards here
MEA Markets is excited to announce that we are set to host the UAE Business Awards for an eighth consecutive year! The 2024 programme will look to recognise the top performing companies across the various key sectors that make up the UAE’s diverse and evolving industry market.Visit our awards here