UAE Business Awards 2022 18 Feb22378 Best Children’s Indoor Play Area - Dubai Established as a play area for children and parents to come together and relax and enjoy the hospitable ambience, Fiafia has been rewarded as Dubai’s Best Children’s Indoor Play Area. Enclosed within 120 square meters of fun, kids can experience play in several elements from different obstacles, activities, games, and slides. Conceived from a frustrated mother’s desire to have a unique and fun space where her kids could have fun and be cared for under her supervision whilst meeting up with friends or work. Alia Al Nabooda, owner and founder of Fiafia Play Area and Café, developed an establishment that was safe a, clean place where children could socialise, engage in activities, play and enjoy their time. Like many parents, Alia was fed up with the constant moaning and reluctantly ambiguous ‘I’m bored’ phrases that deterred her children’s mouths. Because she couldn’t find ‘the perfect place, Alia decided to take matters into her own hand and create one. Fiafia Play Area and Café was named after a common phrase found in the Pacific islands such as Samoa and Tonga. Fiafia has many meanings within this region from ‘celebration,’ ‘get together,’ or ‘happy,’ all of which can be done, felt and observed as the play area and café. Stemming from its design, the establishment’s logo was developed to inspire fun, colourfulness, joy, and happiness mixed in with abstract lines and beautiful colours to encourage children to think outside the box – beyond imagination. Catering for children 12 years and below, Fiafia aims to be the community hub for kids, so they can have fun while parents can stay, relax and enjoy the offerings of the café. So whether they’re working, minding their children or meeting up with friends, Fiafia is a centre where people of all walks of life can enjoy the bemusing atmosphere. In addition to its fun-loving aura, staff members are highly regarded for creating such a welcoming and loving environment, often engaging with children during their stay by performing, interacting and talking with children through various games and activities. They simultaneously ensure the safety of the children while providing a sense of care and fun for everyone involved. Moreover, Fiafia can offer additional services such as event set up, birthday parties, balloon art, entertainment, hair braiding, face painting, and much more to keep children entertained and parents happy with the quality and range of services. At Fiafia, the company is founded by a ruling motto: where kids come to have fun and grownups come to relax – a comprehensive service that allows friends and families to be taken care of, regardless of age. Fiafia opened a month before the nationwide lockdown, and because of this, the business faced several challenging events. However, with its incredibly dedicated and hardworking team, the Fiafia members were able to take these difficulties and turn them into opportunities to engage more with clients. Alia expands on this, stating, “When the government announced to re-open the business, our team assured that the activities would not compromise and ensuring to follow all the precautions of the Covid-19. Of course, the safety of our clients is our topmost priority. However, the benefits and advantages of the situation gave our team the ability and security to become more cautious and observant at all aspects.” At Fiafia, the initial concept is quite unique as it’s the first in its kind within the Middle East – a soft play area with different activities for children. While children play, parents can have the luxury to enjoy and relax in a cosy dining area. But, while the business’s innate development is different from many in the area, what differentiates itself and drives the company’s success is that of its team. They are a vital asset of fun experts who can ensure every child has fun and every parent enjoys their rest. “Fiafia is surrounded by a competent, dedicated team who believe in the concept of Fiafia. Our team engage with the children and interacts with them through play, dance, music, arts and games,” states Alia. For the future, there are many projects in the pipeline for the business, with an advertising upcoming idea to brand out and target different and diverse age groups such as teenagers. A place where they can hang out and unwind from their busy teenage lives is an exciting concept that will undoubtedly become as successful as its initial development. Established as the Best Children’s Indoor Play Area in Dubai, Fiafia supports its community of parents by bringing them into a place where kids can have as much fun as their guardians. Company: Fiafia Kids Amusement Arcade L.L.C / Fiafia Play Area & Café Ltd Name: Alia Alnabooda Email: [email protected] Web Address: www.fiafia.ae
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