UAE Business Awards 2021

18 MEA MARKETS / UAE Business Awards 2021 , Best Aviation Services Provider - MENA Serving its partners with exemplary flight services for their end users, ASE Group Egypt Morocco UAE is an ever-expanding international voice in aviation. From its Egyptian mother company, it has experienced exponential growth, gaining an influx of clients and an established trust in its industry. Beginning more than 30 years ago in Egypt, ASE Group Egypt Morocco UAE is an aircraft services provider that has been continually growing and expanding. Shortly after starting up, it made its move into Morocco, and then Dubai in 2008, kicking off a spurt of international growth that shows no signs of slowing as its operations in the UAE allow it to make a name for itself as airline representatives and ground handling supervisors. It is also highly competent at station management. Bolstering this growth has been the development of its reputation over time; through building its client base naturally, with word of mouth referrals from satisfied customers and scalable development, it has earned renown for being client focused. Its team are always eager to put the client first and better its own services across the board – thus, this business is continuously growing and adapting. Fundamentally, by keeping a finger on the pulse of its industry and consistently evolving, it has made itself an invaluable partner to many in its industry, recently adding ASE World of Travel to complement its partner airlines with its travel services. Its global flight support network is expanding on a daily basis in order to continually compliment these partners, as well as effectively attracting future partnerships, working on attaining an increasingly wider reach. Furthermore, this is empowered by the core value that forms the heart of its business. Transparency is the name of the game for ASE, and it holds to the truth that ground service providers must always be honest with its partnered airlines; this is, after all, what results in those long-term business dynamics that secure further success. ASE therefore works by giving existing and future partners all the information they need upfront, enabling them to reach the right decisions. In addition, by showing its values with every client interaction, it does an exemplary job of showing not telling why its clients should put their faith in its work. It focuses on what it can do better for its partners, how it can improve with their feedback and strive to make itself different from the competition through this – in essence, becoming exactly what its market segment needs, when they need it. When lockdowns began, ASE had to turn this attention inward somewhat towards its internal structure. Nominally, it began to reorganize its in-house workings through a thorough SWOT analysis of its assets, weaknesses, and strengths, starting with its weak points and moving towards threats and opportunities. The identification of these allowed ASE to regroup, reorganizing intensive training sessions and workshops for its marketing team, and working through the opportunities and challenges that lie ahead with a better-informed mindset. During this time, it did not stop keeping its partners informed of what was going on, instead providing them with important news and regulations as the government released such things. Therefore, it can confidently say that its team went above and beyond the call of duty during the pandemic, and that it is proud of each one of them; lots of work was completed and many challenges resolved, as well as opportunities seized. It has also been able to serve a good number of flights since the start of the lockdown period, bringing stranded passengers home, carrying cargo, and transporting pivotal medical supplies and commodities to where they have been needed most. Above all, its energy was funnelled into responding to the crisis and moving ahead accordingly. It has also been able to accomplish this alongside the growth of its wider region – the UAE is rapidly developing international power that is making waves in the global market segment, and having a base there is already an outstanding way to reach said segment. With a diverse economy, a political system that is excellent for Feb21632 encouraging business growth, and a liberal trade regime that encourages the thriving of enterprises across a variety of industries, the UAE has made itself an economic, tourism, and commercial business hub. Moreover, with regards to the aviation industry, the UAE’s open skies policy has allowed this sector to thrive over the past years, something that ASE has benefitted from since its founding. Thanks to all the support it has received over the years, ASE is able to pay this level of support back out towards its clientele, providing the highest quality of flight services according to international standards and with all the credentials needed to prove the rigor of its safety procedures. In this way, it demonstrates how it leaves nothing to chance. By being incredibly strict regarding protocol, abiding by all regulations, and keeping its client’s interests and successes at the core of its customer service, it takes an active interest in their business whilst maintaining a level of professionalism that has clients making it their go-to choice. Furthermore, with the provision of flight permits, third party payments, station management, representation of airlines before clients and governmental or airport authorities, it makes itself a one-stop-shop for transport, accommodation, and welfare –