MEAM UAE Business Awards 2018

60 MEA MARKETS / 2018 UAE Business Awards , Best Sports Marketing Agency 2018 Professional Sports Group is a leading international sports marketing agency with offices in London and Abu Dhabi. Founder Jamie Cunninghamprovides us with a fascinating insight into the firmand the range of solutions it offers to its clients. UA180036 Since its inception in 1996, Professional Sports Group has been delivering remarkable results for brands, governments, rights holders and athletes in the sports and business markets across the globe. Jamie outlines the firm’s service offering in more detail and explores how the company works to ensure that every client receives truly exceptional support. “With strong event management, social media, content and sponsorship expertise in house and over 20 years’ experience, at Professional Sports Group we are able to work with a wide range of clients, providing them with high quality services which are specifically designed to meet their needs. We first opened our office in the UAE in in 2006, and since then we have an established reputation within the community for delivering for all our clients, whether they are government, brands or individuals. “Central to achieving the outcome our clients need is collaboration: listening to clients’ needs and objectives ensures that we are able to shape the right strategy. As an agency we work best when the client places their trust in our expertise to let us deliver their needs without micro- management. We are a very transparent company in terms of our communication with clients and this helps with ensuring mutual success.” Overall, with both the marketing and sports marketplaces constantly developing and changing, Professional Sports Group has to work hard to stay at the cutting edge of the latest developments and ensure it continues to meet its clients’ needs. Jamie concludes by discussing how the agency will achieve this moving forward. “To remain relevant in such a fast paced industry, Professional Sports Group – and any agency – must constantly evolve to market needs. That is why we have a multiple skill-set in house ranging from marketing strategy to business development, social media to film production, sponsorship to event management, and experiential consumer propositions. Today, more than anything, whilst we need our team to live and breathe sport, we also need them to live and breathe social media. We have also recently launched our OneToWatch content / social division and this will help us undertake even more incredible projects.” Professional Sports Group Contact: Jamie Cunningham Address: Office 403, Twofour54, Park Rotana Building, 4th Floor, Abu Dhabi, PO Box 77779, UAE Phone: + 971 2 441 8122 Website: