MEA Q3 2022

MEA / Q3 2022 Stage Set for Long-Awaited Return of Fully Booked Intersec Saudi Arabia It’s been three years since the last edition, with Covid-19 halting the momentum of what has been a highlight on the annual events calendar for security and safety professionals across Saudi Arabia. The stage is set for a fully booked Intersec Saudi Arabia, as the Kingdom’s largest trade fair for security, safety, and fire protection prepares for its longawaited return in Riyadh next month. Taking place from 13-15 September 2022 at the Riyadh International Convention & Exhibition Centre, Intersec Saudi Arabia’s 4th edition will feature more 150 exhibitors from 20 countries, covering the four key pillars of Commercial Security, Homeland Security, Fire and Safety, and Cybersecurity. It’s been three years since the last edition, with Covid-19 halting the momentum of what has been a highlight on the annual events calendar for security and safety professionals across the Kingdom. Now the annual three-day trade fair is back in full force, with organisers fending off prospective exhibitor enquiries, having hoisted the ‘sold out’ sign on available exhibition space several months ago. Clearly there’s pent up demand to tap into the Middle East’s largest market, with Saudi’s Vision 2030, and the corresponding opportunities in securing infrastructure, people and assets a central talking point. Intersec Saudi Arabia is organised by Saudibased Al-Harithy Company for Exhibitions (ACE) Group under licence from UAEheadquartered Messe Frankfurt Middle East, which organises Intersec, the world’s leading exhibition for security, safety, and fire protection. “Safety and Security is high on the agenda of Saudi’s Vision 2030 and there is a perennial requirement for safety and security products, fire protection and the accompanying innovations, all of which will be on display this year at Intersec Saudi Arabia 2022,” commented Alex Nicholl, Intersec’s Director. “Exhibitors are fully aware of the likes of NEOM, Amaala, Red Sea Project, and Qiddiya, and the immense opportunities these provide. They’re accordingly tailoring their stand designs and solutions to target these ‘giga’ projects specifically and this will only ramp up in intensity every year as each project phase nears completion.” Headline international exhibitors returning to the spotlight include Axis Communications, Hikvision, Genetec, Toshiba, and Milestone Systems, Nedap, Draeger, and Gatekeeper, while SAFE (National Security Services Company), Al-Alameya Group, Al Rajhi Telecom Company, Saudi Sicli Company, Abana Enterprises Group, and Al Aswad Fire Fighting System are flying the Saudi flag proudly. NFSSP (National Factory for Safety and Security Products) is among those launching new products in Saudi Arabia, with the UAE company set to unveil its Hoods brand of tactical and safety footwear. The UAE-made range of footwear, of which there are 41 models, comprise innovative materials including leather-tech air flow systems, fibre glass and Kevlar, offering lightweight, breathable, and durable footwear ideally suited to harsh Middle East climes. “Our company has been manufacturing in the UAE for more than 12 years, producing high quality tactical and safety shoes for many categories including military, police, security, oil & gas, construction and general factories,” said Jaime Ramirez, EMEA Sales and Marketing Manager at NFFSP. “Saudi Arabia is a hugely important market for us and is continuously growing. We see massive opportunity in particular in the construction and oil & gas sectors. We estimate we can contribute around 200,000 pairs of shoes to the market in 2023, growing 10 percent over the next five years.” Ramirez said with ongoing global supply chain challenges, NFSSP’s geographic proximity to neighbouring Saudi presents a compelling argument for customers to purchase from manufacturers closer to home. “Globally, many companies are facing issues and high costs in logistics, petrol and other elements,” said Ramirez. “Our UAE-made shoes are a great option for the Saudi and GCCmarket – we are competitive, while our quality and technology is approved by European standards.” Elsewhere, SB Group International will showcase its Netix and Teknoware brands of IoT and cloud-enabled building automation and life safety solutions at Intersec Saudi Arabia 2022. SB Group’s Chairman Sanjeev Bhatia said the company is eager to connect digitalization and optimization savvy clients with its wide range of smart solutions, including control panels, luminaires, IoT controllers, and its AI-powered Netix Konnect platform. “Saudi Arabia is a prime focus of our emerging business markets growth plan,” said Bhatia. “Teknoware, being a global leader in the manufacturing of emergency lighting solutions, and Netix, driving Environmental, Social and Governance (ESG), is fully aligned with and compliments the Mar22719