MEA Q2 2021

6 MEA MARKETS / Q2 2021 , Best EMS Gym 2021 With an exemplary roster of satisfied clients in its repertoire that accreditMy 30Minutes Personal Fitness with helping themto reach their goals, this company has become aworld leader in EMS training. Using top-of-the-range technologies and techniques delivered by its well-trained staff, this franchise’s expansion shows no signs of slowing. My 30 Minutes Personal Fitness Training, or My30, is a professional gym operating all around the world that started its journey in the Dubai Mall in 2017. There, it offered EMS group training, and EMS personal training, to serve all its clients fitness needs in a manner that has gained it significant traction in its industry since. EMS as a fitness strategy is a technique using state-ofthe-art technologies by way of electrical muscle stimulation, helping a customer to achieve results under the guidance of its expert staff, crafting a routine that targets the areas a client wishes to work on. With the goals of the client in mind, its staff utilise EMS and traditional exercise techniques to coach each individual in a manner that best suits them; all the while ensuring that the client is using proper form to maximise effectiveness and reduce risk of injury. Furthermore, working with a personal trainer in this way one-to-one means that clients can continually adjust rhythm, intensity, and duration of electrical impulses depending on the details worked out in the individual exercise plan, as well as during a session. In this way, My30 is designed to give a customer a full-body workout in just 20 minutes. They can achieve the rigour and intensity of a 3-4 hour gym session in this time with the aid of EMS bolstering the physical activity, making it the ideal workout for those without the time for such long form workouts who still want to achieve their fitness goals. It is with this business model that My30 has made an impact on its market segment, taking the fitness industry by storm as the buzz about it spread, both within its sector and amongst is clientele, who leave it outstanding reviews for its work. Consequentially, this naturalistic growth has allowed it to expand significantly; it has built up a culture wherein many of its clients wish to take on the brand name and join the franchise, and they are able to take the business model of the core founding establishments and implement this to great effect. This has not only proven the efficacy of the original business model time and time again, but allowed My30 to reach further international notoriety. Since its flagship opening in Dubai, it has opened an EMS group and personal training service in the Beauty Connections Spa, as well as in Nad Al Hamar, Amman in Jordan and Palm Jumeirach in Anantara The Palm resort, as well as even further afield in Core Club Manhattan, New York, the Eastern Mangroves Hotel in Abu Dhabi, and Wuppertal, Germany. In this manner, the EMS training method and concept has proven widely popular. Additionally, with it being such an innovative and holistic concept, it has become one of the pioneers for further growth and development of the fitness industry as a whole – something that My30 is incredibly proud to say. The use of the Mar21622 My30 method and combining EMS with well-managed physical training can result in heightened muscular and athletic performance, weight loss and toning, rehabilitation training for injuries, post-pregnancy fitness, and is excellent for working exercise into a schedule that otherwise wouldn’t allow for it. Furthermore, with customization comes motivation. My30 has found over the course of its operation that if people can tailor their workouts, they are far more excited to do them, and are more likely to stick to them – this is because that workout now thoroughly reflects what the client wants. In addition, My30 promises workout routines that a client can love, prizing its ability to turn what can be a chore into a part of a client’s daily life that they can look forward to. Through individual consultations, something that all personal fitness training packages contain, a trainer can work with a client on elements of their lifestyle outside of exercise too. This can help to boost the effectiveness of the workout routine, covering health and medical assessments that give a client a better breakdown of how they’re doing physically, alongside a body composition test and nutritional guideline help. My30 has been developing these systems and processes since its founding. By use of standardized procedure when working with a client that can then be built on top and personalized, My30 ensures that each client receives a consistency of service; this reliability has brought it further good faith amongst its market segment. Of course, during lockdown, this market segment was far harder to reach. In this way, My30 and many other businesses like it experienced difficulties wherein lockdowns prevented clients from visiting its gyms and fitness centres. The UAE market was temporarily halted across the board in March of 2020 when the strictest of the rules were in place – My30’s response was one of respect for those rules, taking a step back to temporarily close its business whilst the infection rate was managed in its region. It would therefore like to thank the Government for its quick and effective response, as it was the swift implementation of necessary lockdowns and restrictions that has allowed the UAE to get back on its feet so quickly as the dust of the pandemic begins to settle. After 3 months and strict precautions, businesses were allowed to reopen under strict oversight from the local municipality and regulatory boards, My30 amongst them. Therefore, My30 found itself once again being able to get back to serving its clients with its exemplary training solutions in order to keep their fitness and spirits up during an internationally difficult period, and its marketing reflected this. My30 funnelled significant resources into outreach and getting back in touch with its customers, emphasising the additional precautions that it