MEA Q2 2018 Proserv

4 MEA MARKETS / Q2 2018 NEWS , Riverbed Reinvents APM for Digital Era with Industry’s First Unified APM and End-User Experience Monitoring Solution Powerful AI-based business analytics derive meaningful insights from APM “big data” Riverbed ® , The Dig- ital Performance Company™, recently announced the latest release of Riverbed SteelCentral that redefines the application performance man- agement (APM) market with the industry’s first unified APM and end-user experience monitoring solution. This unique approach enables organisations to monitor the digital experience for all ap- plications, and capture every ap- plication transaction at a level of depth and quality that is essential for today’s digital business. With this SteelCentral release, River- bed is also introducing powerful AI-based business analytics that provide meaningful insights for the business, as well as new in- tegration between SteelCentral and Riverbed Xirrus Wi-Fi access points. Riverbed SteelCentral is the only end-to-end solution that blends device-based end user experience, infrastructure, appli- cation, and network monitoring to enable customers to holistically manage the users’ digital experi- ence. “Companies in virtually every in- dustry are pursuing digital busi- ness initiatives to deliver a bet- ter end user experience – these are highly strategic investments designed to drive significant im- provements in employee pro- ductivity, customer loyalty, and financial performance. But as or- ganisations roll these digital initia- tives out, they’re discovering that they’re blind – their highly frag- mented traditional APM tools are unable to help them accurately measure the end user experience and identify the underlying driv- ers of that experience,” said Mike Sargent, Senior Vice President, General Manager for SteelCen- tral at Riverbed. “With today’s SteelCentral release, we are rein- venting APM – it’s the only user experience centric solution that captures all data for every appli-