Multi-award-winning Brazen MENA provides a fresh, cutting-edge approach to communications coupled with extensive local experience to ensure clients across the region receive the content marketing solutions they need to get their brand recognised. Louise Jacobson provides us with a riveting insight into the firm’s work and how this benefits a vast array of clients across the Middle East and North Africa.


Since its launch in 2015, Brazen has been shortlisted for 32 industry awards including Small Agency of the Year 2018 and 2019 for MEPRA and PRCA MENA. It offers a full suite of PR and social media services across consumer and corporate sectors across the region.

Based in the heart of Dubai’s Media City, the firm also offers social media and influencer engagement ensuring it engages with clients through its storytelling, whether the client require exposure in a business publication or social media content to enhance their profile.
No matter what service they require or industry they operate in, what unites Brazen’s clientele is the exceptional standard of service they receive from this dynamic and dedicated company, as Louise is keen to emphasise.

‘At Brazen, we have a very clear philosophy on client service that revolves around client satisfaction: we go the extra mile to achieve results and we never settle for good enough. Our creative and strategic approach means that our ideas cut through the clutter but always relate to a business objective which we clearly agree at the beginning of a campaign. We always have an open and honest dialogue with clients to ensure we get the best results for the brand, this is why we have worked with renowned clients such as Disney and Atlantis, The Palm for many years.

‘We have an uncompromising and passionate approach when it comes and the results we garner for them. We conceptualise and deliver ideas that impact beyond the traditional means. We have a multi-cultural team comprised of former journalists, influencers and other industry expertise which means we’re highly skilled at our practice and we are largely made up of senior personnel, so clients can be assured they will have experienced counsel and a very high standard of work.’

This talented team is at the centre of the firm’s success, and as such Brazen is constantly looking to provide them with a supportive internal culture. Louise discusses this in detail and speaks with pride about the atmosphere she and her team cultivate in the Brazen offices.

‘Internally, the Brazen culture has a family feel, with trust and respect at the core. We invest a lot in training and development and all team members have bespoke career plans meaning we have a high retention rate. Employee wellbeing is very important to us, which is why we declared 2019 a year of wellbeing having been inspired by the UAE Government’s annual initiatives. As part of the wellbeing commitment, the team receive a number of benefits including duvet days, mindfulness sessions, wellbeing hours and monthly team socials.’

As she reflects on how far her firm has come over the past four years, Louise is proud of all the hard work of her team and excited for an opportunity filled future, as she concludes.
‘Overall, the future is very bright for Brazen. We have a strong brand with a fantastic reputation that we have built based on our award-winning results since we launched in 2015.

‘Thanks to our success, Brazen now contributes a lot to the PR and communications industry here as well as just our business which will continue to be key for us. I’m a member of the MEPRA Strategy Board and one of our account directors is Vice-Chair of ‘Next-Gen’ which is run by PRCA MENA. We help our industry bodies ensure standards are as high as possible and we also collaborate with local universities to help train the new PR stars of tomorrow. This will remain our core focus over the coming years as we look to enhance our current reputation for excellence even further and drive the region’s PR and communications markets to even greater heights.’


Company: Brazen MENA

Web Address: uae.wearebrazenpr.com

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