Innovative, dynamic and agile, Property.CoZa is one of the fastest growing real estate companies in South Africa. We profile the firm and CEO Gustav Kruger to find out how he has driven the firm to the success it enjoys today and earned the coveted title of CEO of the Year 2017 – South Africa.
As one of the fastest growing Real Estate Agencies in South Africa, Property. CoZa was started by Gustav Kruger and his business partner MJ Dafel in 2009. Since its inception the firm has rapidly expanded into a national network of 34 dedicated offices, employing more than 650 Property Professionals, full time management and administrative personnel, all of whom are supported by its experienced management team who is driven by a future-focused vision.
Drawing on his vast experience, Gustav works hard to ensure success for his team and their clients. He is experienced in real estate agency franchising, property professional, business and financial management of companies as well as IT development. Also, he is currently director of DotComNet IT Solutions as well as other companies. Further past experience as MD for marketing and sales company with 15 branches countrywide proves that Gustav is truly an entrepreneur by nature.
Today, Gustav focuses most of his time spearheading new and innovative ideas to streamline the Property.CoZa business model through strategic implementation of carefully thought through business strategies, including the development and rolling out state of the art IT technology to grow and enhance the productivity and future focus vision of the group. This innovative organisation is real estate company that’s rewriting industry rules, building client relationships on integrity, trust and professionalism and creating exceptional career opportunities for top real estate professionals.
Fundamentally, e-property trading has a considerable role to play in the future. As such, Property.CoZa fully embraces technology and the online environment, harnessing it as a tool for smarter business practices and a value-added service to agents and clients. The firm’s IT platform includes an Office Management System, electronic referral system and the advanced Treasure Map tool. Working smarter allows the company to provide clients with quicker turnaround times and a more efficient service.
The firm’s agents plug into a fully operational process, with an IT system that allows him/ her to operate from home, a coffee shop or the office. This flexibility creates a culture of entrepreneurship, optimal productivity and work-life balance. To facilitate efficient service delivery, each Property. CoZa office is electronically linked with a referral system to ensure speedy networking between offices and agents. The entire network operates on a seamless, end-to-end back office management system.
Alongside this, a user-friendly web tool allows agents to: access a document library which hosts all documentation required to market and conclude a sale, load property mandates or listings onto the Property.CoZa website, monitor website hits and automatically generate marketing collateral like brochures. It also sends all property mandates or listings to all the major property websites including Property24, MyProperty, SAHometraders, Private Property and many more. Therefore, a clients’ property will be professionally represented and marketed every step of the way.
Each Property.CoZa office is electronically linked with a panel of Property Lawyers/ Conveyancers through a unique after-sales reporting web tool, Treasure Map. Treasure Map is a revolutionary real-time web tool developed by Property.CoZa in conjunction with Property Lawyers, which covers the entire life cycle of the registration process of the deal and enables clients and the firm’s dedicated team to access more relevant
information than standard software packages.
Overall, Property.CoZa strives to be South Africa’s most dynamic Real Estate Organisation by providing an uninterrupted personal service to its clients, with a focus on expedience through commitment, reliability, professionalism and trust. Looking ahead, this will remain its ongoing focus as it seeks to build upon its current success and continue to provide clients with the exceptional level of service that they have to expect and rely on.
Contact: Gustav Kruger
Address: Block A, Ground Floor, Deus Exorno Building, Bondev Park, Cnr. Wierda Rd & Willem Botha Str, Centurion, Gauteng, South Africa
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