LG Expands in the UAE with New Office

Strengthening its tactical position in the region, LG’s new office space is set to facilitate dialogue with key businesses and partners within the nation’s capital

31 January 2017

Abu Dhabi, UAE ‘ As part of its plans for regional expansion in 2017, LG Electronics (LG), a global leader and technology innovator in consumer electronics, has opened a new office facility in the UAE’s capital city this week.  The new LG office facility is optimally located in Bin Hamoodah Tower, Capital Centre in Abu Dhabi. Its opening aims to enhance both business-to-business and business-to-consumer operations for LG in the UAE. 

Attending LG Gulf’s new office inauguration and ribbon cutting ceremony were the President of LG MEA, Mr. Kevin Cha and the President of LG Gulf, Mr. Yong Geun Choi. Also attending the ceremony were key stakeholders including key business partners and retailers as well as members of the media. Expansion to Abu Dhabi aligns with LG’s ambitions to continue growing its operations and becoming even more accessible to its consumers and partners. While already maintaining a strong presence in Dubai, LG’s goal through this opening is to further strengthen its position in the fast-growing Middle East and Africa region.

‘At LG, a top priority is to continuously connect and engage with our customers and business partners by being available to them and by providing them with the best in innovative and premium technology solutions, and we have always been committed to seeking and leveraging opportunities which allow us to expand horizons and nurture a win-win relationship. Our new office in Abu Dhabi comes at an opportune time as we reinforce ties with key stakeholders and strongly position ourselves here in the capital of the UAE and continue to expand throughout the region,’ said Mr. Yong Geun Choi, President of LG Gulf. 

Long-term plans are to further solidify LG’s foothold in the region by increasing availability of and access to the brand’s premium products across LG’s various business units, including home entertainment and home appliances for consumers and through its business-to-business solutions. LG will continue to optimize its ‘premium way forward’ strategy with its high-end products and business solutions across its business units while constantly revolutionising the connections between the brand and its customers and partners in the UAE and across the MEA region.