Theorem Expands Team in EMEA Region

Leading mobile strategist from Amazon joins Theorem London team

Theorem, a leading digital media services company, has hired Nik Dewar as its business director, in a new role that will oversee the company’s expansion into key regions across European, Middle East and African (EMEA) markets.

Dewar previously worked in senior roles at Microsoft and most recently at retail giant Amazon, where he was responsible for their mobile advertising proposition across Europe – a hugely successful and fast growing area of Amazon’s business.

‘Nik brings with him valuable digital media and mobile experience which will be a major asset to the management team. His knowledge in this sphere, along with international experience, will be invaluable as Theorem looks to bring increasingly innovative solutions to its clients and grow its global presence,’ commented Henry Rowe, who heads up Theorem EMEA. 

‘The digital media industry is going through unprecedented change and I am joining Theorem at a very exciting time,’ commented Nik Dewar. ‘Theorem has tremendous opportunity for growth, bringing with it strong business strategy along with unrivalled operational excellence and scale. I am delighted to be part of the team that will take it to the next level’. 

The firm is a full-service digital media company that delivers an extensive range of flexible, tailored services to help organizations plan, scale, manage and optimize their digital media initiatives. 

Providing a blend of domain specialty and digital best practices, coupled with an unrivalled heritage and experience in media services, Theorem underpins the digital program successes of companies including The Guardian, Rocketfuel, Hearst, Autotrader and Advance Digital.

Headquartered in Chatham, New Jersey, Theorem has offices in New York, London, India and the Dominican Republic. Theorem has over 1500 global employees and serves more than 200 leading agencies, publishers, networks, technology providers, and brands.

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