SOUQ.com Strengthens its Leadership Bench team in the Areas of Technology and Service


SOUQ.com, the Middle East’s largest online retail and marketplace platform is pleased to announce the appointment of Wisam Daoud as the new COO and Dinesh Ajmera, as the SVP of Technology to further expand SOUQ.com’s technology and global operations. These appointments highlight SOUQ.com’s ongoing commitment to foster a dynamic e-commerce ecosystem and is in line with the company’s vision of constantly innovating across its platform that includes adding new talent to the growing team. 

Boasting an enriching 17 years e-commerce expertise from the United States and Middle East, Daoud will spearhead global operations for SOUQ.com’s online marketplace, retail, and transport businesses. Earlier to this appointment, he served as the CTO of SOUQ.com where he led product engineering, analytics and technology operations teams to build best of breed Marketplace and Retail platform to deliver phenomenal business over his 6 year tenure.

Ajmera brings an in-depth product insight and a comprehensive knowledge of product development and management with over 16 years of extensive experience in building consumer and enterprise web-scale products. He has built top-notch engineering teams responsible for architecture, development, quality and deployment of high-performance online platforms through innovative technology solutions. He has also led the building of analytics platforms and products powered by Big Data & Algorithms to deliver world-class customer experience – a key factor which SOUQ.com, being the largest e-commerce platform in the region is committed to.

Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder comments, “One of our key commitments post the funding round earlier in the year was to drive further growth in the e-commerce market by investing in technology and recruiting the best talent. With the e-commerce market in the region growing at a phenomenal rate, we are focused on the value we bring through technology and job creation. By on-boarding experienced veterans with commendable portfolios, we at SOUQ.com are aiming to further empower SME’s with a more technologically robust platform and at the same time enable our consumers to make smarter choices. “

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