Renowned German denim brand, Mustang Jeans, have finally arrived in the region with their first ever boutique in the UAE opening its doors at Ibn Battuta Mall expansion. Mustang’s opening ceremony was held on the 24th of September at boutique premises in collaboration with their exclusive partners in the country, leading corporation, Al Madani Group, who are credited with introducing the brand to this market.
Commenting on the inauguration, Mr. Mohammad Al Madani, Chairman & CEO- Al Madani Group said, ‘It is our great pleasure to be presenting this iconic German denim brand to not just the UAE but to the region as a whole. Mustang is a welcome addition to the AMG brands portfolio, perfectly complementing existing categories. As the first franchisee of the brand in the Middle East, we intend to uphold and further Mustang’s reputation while working on some concrete expansion plans for the near future.’
Mr. Dietmar Axt, CEO ‘ Mustang Jeans GmbH further added, ‘Needless to say, the entry of Mustang Jeans into the Middle East is a thrilling milestone moment for everyone associated with the brand. Indubitably, this day would have been impossible without the support of our esteemed partner, Al Madani Group. We are excited to get closer to the fashionable and discerning UAE consumers and look forward to providing them with the most innovative styles.’
Mustang is the first European Denim brand Established in 1932 in Germany, with stores in Germany, Austria, Switzerland, Belgium, The Netherlands, France, Russia, Poland and many other locations. Mustang’s foundation is an excellent product, which impresses with perfect fit, remarkable quality, and innovative materials as well as outstanding value for price. The authentic MUSTANG world offers an extensive range of denim and lifestyle products that are available to its customers in various ways, as a result of their integrated multi-channel approach. One of Mustang’s greatest ambitions is to develop and produce perfect denims, which are as ecological and sustainable as possible. The brand uses innovative laser and ozone technologies in their finishing processes which allows them to significantly reduce the use of water.
Al Madani Group plans to open more Mustang Jeans outlets in key malls and locations throughout the UAE within the next 3 years.