Procera Sees Surge of Growth in Middle East


Procera Sees Surge of Growth in Middle East

Firm opens training facility in Dubai, addressing surge of growth in Middle East.

Procera Networks, Inc., the global Subscriber Experience Company, today announced expanded operations in the Middle East to serve the needs of partners and network operators in this rapidly growing region. The expansion includes growing the company’s sales and operations presence by opening a state-of-the-art training facility in Dubai’s popular Media City innovation hub. The new facility will serve regional customers and partners providing knowledge and skills to help improve subscriber experience with a reduced effort and operational cost. Training programs will include Procera’s Traffic Management, ScoreCard, Policy & Charging and PacketLogic/V NFV-ready solutions for both fixed, mobile and Wi-Fi broadband networks.

“The Middle East is one of the most technologically innovative regions in the world and we view it as a strategic market,” said Lyn Cantor, President and CEO of Procera Networks. “By expanding operations as well as opening a world-class training facility, we are signaling our long-term commitment to do business in the Middle East and signaling to our partners and customers that we are here to help them achieve success in their next-generation infrastructure deployments.”

The Middle East leads innovative initiatives such as Smart Cities and is poised for explosive growth especially in the IoT market, which will in turn require industry-leading traffic management technology to ensure positive customer experiences on the region’s stretched networks. Analysts expect the Middle Eastern IoT markets to continue to outpace global rates, further accelerating adoption of IoT devices and deployment of associated IoT services across the region.

“The rapid demand and growth that operators in the Middle East are facing requires many to embrace the customer experience as a network-wide philosophy across all departments,” said Angus MacCormick, Middle East Sales Director for Procera Networks. “Procera’s award-winning ScoreCard solution provides an attractive method of evaluating network operators’ subscriber experience readiness that is critical to ensuring the success and growth of Smart Cities and other innovative IoT deployments happening here in the Middle East.”

Gaining the intelligence to accurately gauge network quality readiness in the age of IoT is now a priority for network operators around the world, who are increasingly turning to ScoreCard to meet these needs. ScoreCard is a subscriber experience management solution that rates the experience that the operator’s network is capable of delivering in application categories that matter to customers. By providing meaningful insights into network Quality of Experience, operators are able to prioritize their investments to achieve maximum ROI and take actions that will have the greatest effect on network quality. ScoreCard recently won the LTE Asia Awards 2015 in the category of Best Test/Measurement Solution, received a Broadband Technology Report Diamond Technology Review ranking of 4.5 out of 5 Diamonds, and is a finalist for the CommsMEA Awards 2015 in the category of Most Innovative New Service of the Year.

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