<p>DISTINCTIVE DESIGN. ETHICAL MANUFACTURE</p> <p>Finchitua is the edgy, modern streetwear brand with origins in tribal Ethiopia. The label’s name derives from </p> <p>the Ethiopian word ‘finchit’ which means ‘the girl with a gap between her teeth’ &#8211; like the label itself, a ‘finchit’</p> <p>is unique, distinctly African and considered a mark of beauty for the bearer.</p> <p>Each and every Finchitua design blends traditional handwoven Habesha fabric, </p> <p>made by artisans in the villages of Ethiopia with edgy modern fabrics to create a fresh, stylish and comfortable to wear.</p>