At the core of Elites - a multi-disciplinary creative agency - is Kareem Assaf, a visionary whose name has become synonymous with groundbreaking brand strategies in the MENA region. Assaf, the mastermind behind "Humanize Brands" movement, operates on a simple yet profound philosophy: "Building brands for people, by people." The 23-year-old has managed to rewrite the branding playbook in the region earning him the prestigious title of MEA's Digital Visionary of the Year. Game-Changer.