2019 UAE Business Awards

MEAMARKETS / 2019 UAE Business Awards 41 , Best Middle East Cinema Theatre Franchise 2019 & Media Entertainment Venue of the Year 2019 Boasting a presence spread across theMiddle East, Novo Cinemas welcomes a wide variety of guests to enjoy its cutting-edge cinematic technology, latest film releases and exceptional hospitality. We profile the firm to learnmore about its rich history of excellence. With a long legacy of cinema firsts, a passion for movies and a mission to entertain film fans everywhere, Novo Cinemas is proud to be the largest and most visited chain of theatres in the Middle East. The company’s journey began in 2000 under the Grand Cinemas brand. The launch of the flagship Grand Cineplex in Dubai, United Arab Emirates would be the cornerstone of an entertainment chain that would soon extend across borders and introduce to the region such pioneering technologies as online booking, e-kiosks and the first cinema-dedicated mobile app, in addition to the UAE’s only IMAX screen. In 2012, Grand Cinemas was acquired by Gulf Film as part of the Gulf Film Group, and so began an exciting new chapter in the brand’s story. Attuned to the evolving social habits and needs of today’s movie-goers, in 2014 the chain was re-branded as Novo Cinemas, an identity that would reflect the firm’s promise of a complete entertainment experience. In the same year, Novo Cinemas opened its doors at World Trade Centre-Abu Dhabi, a location near and dear to Emirati hearts in the capital’s old central market, and took premium cinema to Qatar, welcoming movie-goers at the luxury island destination of The Pearl- Qatar. As a result of these developments, the brand’s expansive network now spans no fewer than 119 screens and 22,000 seats in 15 locations across the UAE, Qatar and Jordan. Looking ahead, ongoing expansion will see Novo Cinema’s numbers grow to over 200 screens, and its IMAX network extended to four spectacular screens. These ongoing developments promise to ensure that the chain remains a key player in the Middle East’s entertainment market for many years to come. Recently the firm opened revolutionary cosmic venue with Dubai’s largest Imax® with laser screen at IMG Worlds Of Adventure, and over the coming years it will be continuing to enhance its portfolio of new cinemas to offer guests an even better cinematic experience. Company: Novo Cinemas Contact: Victoria Brouillet Web : uae.novocinemas.com Feb19238

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