MEAM UAE Business Awards 2018

88 MEA MARKETS / 2018 UAE Business Awards , Born and based in Dubai, In2 Consulting was designed to help clients achieve real business value by leveraging strategic communications and digital technologies. As a cornerstone of its success, In2 aims to deliver a professionally implemented and tuned business process, in which clients are guaranteed to work directly with the firm’s partners and senior directors and utilise their incredible experience in this field. Anne discusses her own personal experience and how she draws on this to help drive both In2 Consulting and its clients to success. “Before establishing In2 Consulting in 2010 with my business partner, I was an Best Hospitality PR Agency 2018 In2 Consulting is a boutique strategic communications consultancy dedicated to helping organisations communicate better through creative thinking and delivery. We invited Co- Founder Anne Bleeker to tell us more. UA180044 in-house head of Corporate Communications in the hospitality industry, working with a network of global PR agencies. As a client, I was always on the lookout for agencies that could offer senior council and a bespoke communications approach to our business. “As such this is the model on which we founded In2 Consulting; a boutique and very experienced team of senior corporate communications professionals that work alongside clients, offering unparalleled industry experience and regional knowledge that enables us to add real value to our clients’ in-house communications teams. Combined, we have more than 100 years’ experience across six nationalities and have worked in leading roles in highly multicultural environments, spanning multiple sectors. Our vision is to provide senior communications council to businesses in the Middle East as a boutique, specialist agency.” To achieve this, the firm’s focus is on providing bespoke solutions which are tailored to meet the individual needs of its clients. Anne explores this process in detail and highlights how it helps the firm to provide the perfect solution for each client.