MEAM UAE Business Awards 2018

74 MEA MARKETS / 2018 UAE Business Awards , Best Market Research Consultancy - MENA Best Market Research Consultancy - MENA Point Consultancy is a dynamic market research consultancy based in Dubai and catering to clients across theMiddle East and North Africa. We caught up withMaureenMassarani to find out more and explore the secrets behind the firm’s success. UA180063 Point Consultancy was formed by a group of market research experts who are dedicated to helping clients understand their customers’ buying habits and online behaviour. Maureen explores how the firm has created a service offering designed to meet its clients’ needs and exceed their expectations. “Here at Point Consultancy, we cater to both government and non-government sectors. As a full-service market research agency, we offer both quantitative and qualitative services to our clients. Our vast service offering includes customer, employee, and supplier satisfaction studies, ethnographic study, mystery shopping, brand tracking, product testing, concept testing, as well as new product development. “Working in such a competitive market, diversification is vital, and at Point Consultancy our understanding of real client servicing and provision of actionable insights sets us apart from our competition and marks us out as the best possible option for a range of clients.” Overall, Point Consultancy will strive to maintain its success as it looks towards a bright and exciting future, as Maureen finishes. “Looking ahead, I am optimistic about Point Consultancy’s future as we continue to grow and support our clients. Clients are always expecting something new especially if you have been working with them through the years. The market is evolving and we need to adapt to these changes as well, and this will offer us an exciting challenge which we look forward to overcoming.” Company: Point Consultancy Contact: Maureen Massarani Address: 10th floor, Office # 1007, B2B Tower, Business bay, Dubai, P.O. Box 390683, UAE Phone: +971 4 3681400 Website: pointconsultancy.com/