6 MEA MARKETS / Q4 2021 , The Customer Loyalty and Engagement Experts blu Loyalty™ is a company that specialises in offering end-to-end customer loyalty and customer engagement solutions to all types of businesses. By using its existing platform, it helps its clients’ reach and engagewith their customers in amuchmore effective and engagingway. This in turn helps businesses workingwith blu Loyalty™ to growat a higher-than-normal rate. Thatmakes blu Loyalty™ an invaluable partner for any kind of business or enterprise. Below, awardwinning CEO, Tony Gougassian shares his own experience, as well as the excellent progression of his gamechanging organisation. Recently, a plethora of organisations such as retail brands, major corporates, and banking organisations have increasingly begun to reward their customers. They all started off with a simple goal and vision in mind – that of success, recognition, and a reputation of being the best – and have now found a multitude of ways to connect with their audience as well as completely win them over. With loyalty schemes and programmes these organisations have been accelerating even quicker than before. But it isn’t so straightforward. Loyalty programmes need to be inclusive, exciting, and compelling in order for customers to want a slice of the pie. If the loyalty scheme can provide something that customers simply cannot achieve or gain without returning time and time again, the customer is twice as likely to return for another taste. With the world as it is today, customers come and go quicker than the rise and set of the scorching sun. Acquiring new customers is time consuming, costly, and sometimes disheartening. However, blu Loyalty™ has a knack for it – it has plenty of experience, years of dedication, and deep rooted intellect at the very base of all its endeavours. With regards to being a new business or enterprise, blu Loyalty™ wants to take the reigns and guide you so that you can experience its seasoned lessons and adopt them into the core of your organisation. With the financial climate being full of such pressure, start-ups can find it daunting and even scary when trying to locate their target audience, never mind gaining followers or customers that will stick around. But with blu Loyalty™ there’s something magic in the air – something that will enchant the consumer and make them feel truly special. With the programmes that blu Loyalty™ offers, organisations will find it easy to gain new customers, as well as keeping them coming back for the foreseeable future. These connections cannot be replaced and they certainly can’t be broken. By staying current and by understanding data on trends, purchasing habits, and demands, blu Loyalty™ stays on track and changes with the times – with a remarkable future in the industry. Based in Dubai, UAE, and founded in 2013, blu Loyalty™ is a fine example of a highly effective customer loyalty and customer engagement solutions supplier that provides an endto-end comprehensive range of loyalty programmes. Tony Gougassian, CEO of blu Loyalty™, gained much experience and expertise within the electronic payments industry. He has earned a respectable seat in the industry with his fine work in end-to-end customer engagement solutions and has become the backbone of the company. With experience working for Visa for 10 years, he built up a portfolio of aiding a large number of markets within the Gulf and Middle Eastern countries which fuelled his passion for loyalty-based market research and business-tocustomer connection. Tony had a deep vision of success that has led him on his path towards creating and leading blu Loyalty™. His tenacity and determination have resulted in a very bright future for this organisation as his first-hand knowledge propelled it from a small enterprise to the huge success that it is today. Tony learned that to be successful in gaining and retaining customers it is of utmost importance that the customer feels heard and rewarded for returning. Understanding that this is essential, blu Loyalty™ offers its services to all businesses looking to make it in their industries. With experience watching commercial banks offering rewards for their credit card programmes, Tony quickly realised that this can be used across the board. With these highly valuable elements, blu Loyalty™ attaches value to the organisations that it works with via its suggestion of points-based programmes and cashback systems. By using schemes such as these, customers become increasingly keener and more engaged with earning more points and cash back. Tony found that credit card companies that didn’t provide these kinds of rewards didn’t do as well in retaining their customerbase. In fact, they lost customers more regularly. These customers would eventually end up going with another credit card company or commercial bank because they were aware of the other rewards that were on offer elsewhere. blu Loyalty™ introduces ways to meet the needs of the consumer for card issuers large and small. Beginning with a simple ‘plug and play’ loyalty programme – a comprehensive and competitive Oct21673
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