16 MEA MARKETS / Q3 2021 MEAMARKETS / Q3 2021 17 , , Jun21356 May21700 When people think of print, they want a solution that is not only of the highest quality, but bears the vital considerations of the environment in mind. That’s precisely what the team at Wallart Designs do. In the UAE Business Awards, the teamwere named Leading Experts in Large Format Printing 2021. We take a closer look at just how they did it. Inspire is a brand activations and events agency based in Dubai, KSA, Kuwait, and Qatar. It creates, manages and produces large scale events, activations and festivals across the Middle East for clients from all verticals of the industry, such as luxury, tech, FMCG, government, oil and gas, aerospace, and more. Its services are not limited to industries – they are customised to each client and the event or product that is being promoted. Wonderful Wallart Secures Success Best Events and Activations Agency 2021 Wallart Designs was established in 2019, under the careful eye of the team at Printpac ME. Having been a successful printing business since 1975, the large organization wished to give its Large Format Division a brand-new identity. This new identity – Wallart – would focus in on what customers wanted, namely a complete sustainable print solution that guaranteed the Inspire values its people and puts them first – it understands that by being serviceoriented, people always come first, and how it treats its people is an extension of how it treats its clients. Its core values include empathy, integrity, honesty and loyalty. How it serves its customers is a reflection of how its people would like to be served themselves. That’s when the age-old question comes into play – “If I was a client, would these be the kind of people I would want to be associated with or do business with?”, whether it be professionally or socially – This is what builds the character of the company; Inspire is who it hires. Inspire’s people understand the importance of the role they play – not just to give the client a service they’ve asked for, but what it means to give the clients the “Inspire Experience”, which starts from the moment the company is connected with them until the handover of the project. Inspire looks for people who have empathy, who are self-aware, culturally-sensitive and smart – Skills can be learned at any point in life but these are some things that you either have in you or you don’t. Inspire is a company that always strives to push boundaries in being the best at event innovation and scale and it does that by allowing people to try new things, same quality to which they had become accustomed. The team are able to offer printed designs that can make a house into a home, an office into more than just a place of work. With the ability to define yourself through graphics, there’s no end to the potential offered by the Wallart team. Their use of ecofriendly substrates powered by HP’s Latex printing technology allows them to offer something make mistakes and celebrate successes together. Its people build each other up and this ultimately builds the company. 2019 was a great year for the majority of events agencies in the region, with a promising start to 2020. However, after COVID-19 struck, everything came to an abrupt halt; confirmed events were cancelled and indefinitely delayed, staff from across the Middle East were locked in, and Inspire’s production houses were filled with fabricated materials that could no more be used. This was the case for all of 2020 and the start of 2021. That being said, as all the on-ground events were abruptly on hold, Inspire’s virtual events and technology-driven marketing solutions took off. In a world where physical contact was suddenly barred, people saw a glimmer of hope by connecting through virtual events. This has marked a significant shift in consumer behaviour and has forever changed the way we perceive events and interact with a product or service. Inspire CEO Shenin Hamid said, “I strongly believe the worst of what COVID could do to our industry is behind us. This has unfortunately caused many companies to go under, but has also brought in a surge of small business from various industries and sectors marking a birth of a new wave. The end of something is always the birth of something new.” truly exceptional in the industry, pushing forward into a bold new future. The team has printed and installed wall graphics for homes and various industries and offices as well as customized interior décors with printed wall coverings, canvases, floor graphics, and blinds. Those who have a specific image in mind for their project find willing partners in the team from Wallart. Few in the industry are able to match them when it comes to creating an environment of creativity and comfort. The benefits of a Wallart Design can be seen across a variety of different circumstances because the team can easily adapt to serve any client at all. In retail spaces, the team’s work can allow clients to highlight their product offerings, marketing campaigns, or enhance consumer experiences while in stores. In the home, their designs can transform a property into somewhere someone can really fall in love with. Their passion is the key to their success and ensures that their product is truly second to none in the region. During the COVID-19 pandemic, the team saw major demand for their work. This was because as people were at home, they were able to evaluate projects that needed undertaking. While in normal times, wallpaper might be considered a luxury, the Back in 2019, Inspire’s goal was to expand its territories, extend its line of services, and solve its customers’ problems in the most innovative ways possible. Looking ahead, the company plans to continue doing what it does with a sheer focus on technology that has without a Wallart team found themselves incredibly busy making sure that people could fulfil their desires. These projects often revolved around the use of wallpapers and canvases, custom designed by the team, to fit into specific spaces. The team’s incredible work ethic and high-quality products have ensured not only that clients continue to return to them, but that others wish to work with them too. Wallart has a strong partnership with leading designers, including Bishop Design in the United Arab Emirates, Robin Sprong Wallpaper in South Africa and Amy Diener in the USA and Thailand. These partnerships have inspired the team to push even harder when it comes to delivering a topquality product. Already, the team are exploring the possibilities of purchasing new printing machines, having implemented MIS software to streamline the production process. The future of the company will see the team continuing to aim ever higher in what they achieve so that more people will come to them for assistance in the specialist world of wallpaper. It’s the secret behind the team’s incredible continuing success. Company: Wallart Designs LLC Name: Naveed Ahmad Email: [email protected] Web Address: www.wallart.ae doubt carried it through such a difficult time and is now at the centre of what it does. Company: Inspire Events and Activations FZ LLC Contact: Shenin Hamid Email: [email protected] Web: www.inspiregroupme.com
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