MEA Q2 2024

Markets mea MEA Markets- Q2 2024 Featuring:

News Now making our way through the second quarter of 2024, the dynamic MEA region continues to be positively impacted by the hard work and resilience of its businesses, boosted by cutting-edge technology and an increasing prioritisation of Environmental, Social, and Governance (ESG) principles. In this issue, we are pleased to be featuring an array of these exceptional companies that continue to make waves within their respective industries, whether operating in capital market fintech, high-end fashion retail, B2B technology services, pest control and cleaning, and more. We discover how industry developments are impacting their business operations and the star qualities that enable them to achieve such brilliant success. I hope you find this issue to be insightful and I wish you a prosperous quarter ahead. In the meantime, I look forward to welcoming you back again soon for the Q3 issue of MEA Markets magazine. Welcome to the Q2 issue of MEA Markets magazine. As always, we are dedicated to providing our readers with all the latest news and features from across the Middle East and Africa. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.

News Contents 4. News 6. SYPEX: Best Capital Market Fintech Company – EMEA 7. Europa Art Group: Best High-End Fashion Retailer 2023 - South Africa 8. Ransbiz: Best Internet Café & B2B Technology Services Company - Cameroon 9. Full Protection Company ltd: Best Pest Control & Cleaning Company - Saudi Arabia 10. SASH & Company: Best Regional Communications Consulting Firm – Middle East 12. MMF Global Trading LLC: Industrial Chemical Trading CEO of the Year 2023 - Dubai 13. RAKEZ drives forward UAE-India economic cooperation at Jaipur business event 14. Demica technology opens new doors to supply chain finance in Nigeria 7. 6. 12.

News Bill Gates & WHO chief in Riyadh for High-Level Dialogue Sessions Saudi Health Minister Fahd Al-Jalajel participated in a high-level dialogue session as part of the World Economic Forum events held in Riyadh. The session was attended by several international dignitaries, including Bill Gates, founder of Microsoft, Pakistani Prime Minister Muhammad Shahbaz Sharif, and Tedros Adhanom Ghebreyesus, DirectorGeneral of the World Health Organization. Al-Jalajel stressed the need to take proactive measures to address the future challenges of climaterelated health issues, emphasizing the importance of strengthening international cooperation to mitigate the impact of epidemics and emergencies. The Minister pointed to the pivotal role of Saudi Arabia in working regionally and internationally to declare the world free of polio. Al-Jalajel warned against the dangers of antimicrobial resistance, describing it as a “silent pandemic” that requires international efforts to combat it. He also announced the launch of a joint project between Saudi Health and the Bill & Melinda Gates Foundation to enhance cooperation in areas such as disease surveillance and diagnostic tools. Saudi Arabia has provided strong support to the Global Alliance for Vaccines and Immunization (GAVI), the COVAX Facility, and other alliance initiatives to enable the most fragile health systems in the world to immunize their populations. It has also provided direct support to more than 26 countries to improve their health systems, investing more than $900 million in this regard. Saudi Arabia Takes Center Stage in Global Health Discussions: Al-Jalajel Announces Collaboration with Bill & Melinda Gates Foundation

News Chinese business owners explore investment opportunities in Ras Al Khaimah A group of 34 Chinese business owners recently visited Ras Al Khaimah to explore the dynamic business environment and investment opportunities within Ras Al Khaimah Economic Zone (RAKEZ). During their visit, the group toured the state-of-the-art facilities of U-PAK and Mabani Steel in RAKEZ’s Al Hamra Industrial Zone and held discussions with representatives from Ras Al Khaimah Port and prominent real estate developers Marjan and RAK Properties gaining insights into the zone’s robust infrastructure and the ease of doing business. RAKEZ Group CEO Ramy Jallad said, “We are always happy to welcome Chinese businesses to explore the economic landscape of Ras Al Khaimah. These visits not only strengthen our strong historical ties but also open up new avenues for collaboration and investment. With 220 Chinese companies thriving within RAKEZ, we are committed to continuously enhancing our offerings to support more international enterprises in their growth journey.” The areas of collaboration discussed during the visit included sectors such as additive manufacturing (vehicles and machinery), agriculture, transportation, ICT, and travel and tourism, along with insurance and finance. Some of the leading Chinese businesses at RAKEZ include plastic waste recycler Mohamed Plastic Waste Recycling, oilfields chemicals manufacturer Zul Energy Middle East, equity level owner and controller Winbo Holding, and machines packing, packaging and assembling provider Nova Machinery. This visit underscores the UAE’s key role in China’s global trade strategy, highlighting over 40 years of strong bilateral relations. As China’s largest trade partner in the Arab region, the UAE plays a pivotal role in re-exporting approximately 60% of Chinese trade to over 400 cities across the Middle East and North Africa. To further strengthen these relations, the RAKEZ team is currently in China for strategic meetings and is also preparing to host more Chinese entrepreneurs, government officials, and media representatives, cementing its role as a dynamic hub for international business.

MEA | Q2 2024 6 Best Capital Market Fintech Company – EMEA Delivering unparalleled fintech solutions for capital market industries, SYPEX introduces its software to a plethora of clients withing to invest, and manage their investments, with ease. Here we learn more from Co-founder and Associate Director Hicham Benyahya in the wake of SYPEX’s prestigious award win. stablished in 2017 in Casablanca, Morocco, SYPEX is an unshakeable fintech solutions provider with a range of services to support clients from around the MEA region. Hicham Benyahya tells us more about the firm’s clientele, “Our clients are financial market players such as trading rooms and treasury, asset management, UCITS, REIM, stock exchange brokers, custodians, asset servicers, insurance and pension funds, private banking and wealth management.” Of course, working in such a fast-paced and ever-evolving industry, with various client needs, SYPEX has to be flexible. With its client-oriented platform for service management, the company ensures it can respond to changing needs “while respecting the Service Level Agreements initially defined with them”. Its platform, as a multi-entity software suite, is ideal for OnPremise or Cloud management of business workflows front-toback and in real time. SYPEX is built on the core values of commitment, innovation, excellence, respect, and sharing, which makes its connections even stronger regardless of what its clients require. These qualities also stand out as its USPs, separating the company from its competitors within the industry. Furthermore, Hicham shares, “Our competitive intelligence unit collects and analyzes data relating to competitor strategies, market developments, regulatory developments, technological developments, etc.” By staying up to date with industry developments, as well as forming beneficial partnerships with its clients, SYPEX’s software offers in-depth solutions which ultimately improve outcomes for the capital market as a whole. Raising the bar for what is expected of the integral industry, SYPEX enriches the surrounding region’s sectors. Hicham continues, “In recent years, we have seen the emergence of several African countries such as South Africa, Nigeria and Morocco where we are based. Even the maturity of some Middle East countries. There have been several developments in our market in Morocco such as the introduction of the REIM portfolio management, Wealth management regulation as well as the ongoing futures markets project. At the regional level, we see the development of UEMOA and CEMAC markets with evolution of UCITS. During market developments, we always follow the industry by adapting in order to integrate new functionalities into our solutions.” “Our solutions are adapted to the specificities of regional markets and integrating the best technology innovations.” SYPEX’s services covers market data, simulation, analysis, portfolios and asset management, contribution and performance attribution, private banking and wealth management, and so much more, to ensure its clients can actively monitor and manage risks and activities – all for a better future in business. Offering its team all the support needed to thrive, the company is poised and ready to embark on a new journey. As the industry continues to change, SYPEX has plans to consolidate its positioning in its region “while supporting clients in new developments for future markets”. With a large number of satisfied clients over the years, SYPEX endeavours to adapt to even more challenges which will inevitably approach the industry. Recently awarded with the title of Best Capital Market Fintech Company – EMEA, SYPEX has gained recognition for its excellence in the field of fintech solutions. Its fervent dedication to providing the best software solutions to its clients makes this firm an excellent choice for any business partnership. We wish the company the best as it continues to improve the sphere, and we’re sure to see it flourish further for the years to come. Contact: Hicham Benyahya Company: SYPEX Web Address: E

MEA | Q2 2024 7 The last 50 years have yielded a great deal of change in the fashion industry, and nowhere is this more true than in South Africa. Since its founding in 1973, Europa Art Group has had an array of leading brands call it home, and has thus built a reputation for style, sophistication, and a passion for all things related to fashion, be it men’s or women’s. From humble origins to a world-class fashion house, the journey this retailer has been on is inspiring, and we catch up with Executive Director and Head Fashion Buyer Melina Lambrakis to find out more about this luxury fashion brand. When Europa Art Group commenced operations more than 50 years ago, it did so as a small family-led business that was dedicated to providing quality products to locals. Skip ahead five decades and a lot has changed, with this flourishing enterprise quickly ascending the ranks in pursuit of becoming an industry leader with an influence spanning far and wide. One thing that remains unchanged however is this commitment to quality, and as Melina tells us, “It is from these grassroot beginnings that our strong sense of direction and conduct originates”, in turn, ensuring both evolution and the fortification of its founding principles. More than just a hub for some of the best designer brands that the industry has to offer, Europa Art Group is further distinguished through its commitments that span beyond just the fashion space, with community outreach, strong ethics, and sustainability serving as three of its four founding pillars, along with quality. Expanding on this further, Melina explains, “our steadfast beliefs act as the foundation of our company and remain at the heart of our relationships, collaborations, and ventures”, standing as the legacy that this brand continues to build even after all this time operating at the top of its game. One of the primary reasons for Europa Art Group’s long-standing success in this sphere has been its relentless drive to provide every customer with which it interacts a faultless customer experience that goes beyond even their wildest expectations. Warmth and luxury are radiated at every turn, and it is incredibly important for this team to tailor their offerings to the individual, something achieved through the employing of strategies such as regular training and development, establishing and solidifying a consistent brand image, engaging with all employees, carrying out robust quality checks, and innovating in every sense of the word. Commenting on this ongoing innovation, Melina states, “Europa Art Group stays at the cutting edge of industry developments by continuously conducting market research to stay updated on emerging trends, customer preferences, and competitor activities.” This is simply the tip of the iceberg, as the company also participates in major fashion shows and collaborates closely with other pioneers in the sector so as to craft exclusive collections that strike the balance between current trends and timeless elegance. By leveraging the innate creativity that is present across the brand, Europa Art Group steadily evolves with the times. Working in South Africa has been further instrumental in the brand’s continued success, with the uniquity and diversity of this market providing almost endless prospects for those in the luxury fashion space. For Melina, “the growing middle class and increasing urbanisation presents opportunities for greater expansion and market penetration. By working with exclusive international brands and partners we are able to create unique products and experiences for the South African consumer”, with this applying to those shopping in both an in-store and online environment alike. At the very heart of ensuring that this comes to fruition is Europa Art Group’s dedicated team, every member of which fully embodies the company culture, which is reflective of such elements as creativity, innovation, teamwork, and a love for high-end fashion. The inherent skill of this united workforce positions the brand in an enviable position as it looks to the future, where it is planning on expanding its presence in current markets and seeking out new growth opportunities in untapped areas. This will all take place atop an ongoing commitment to leveraging the latest technologies to further refine the customer experience. In essence, Europa Art Group is a beacon of luxury and sustainability in South Africa’s luxury fashion sector, and is thus the perfect retailer for any occasion, offering everything from quality footwear to designer accessories to scores of happy customers across the nation. Contact: Chantal Alves, Marketing Manager Company: Europa Art Group Web Address: Best High-End Fashion Retailer 2023 - South Africa

MEA | Q2 2024 8 Jul23190 Jan24203 Best Internet Café & B2B Technology Services Company - Cameroon Operating as both an internet café and a hotspot for the youths of Cameroon who may be eager to leverage technology’s capabilities to make money in a legal and ethical way, Ransbiz is a selfless entity whose services have played a pivotal role in Cameroon’s technological growth. Defining itself as a start-up tech service company, the collective has its sights set on encouragement and education, and has formed a communal environment in which individuals can thrive. Below, we take a closer look at how Ransbiz is reshaping the way the region’s youth makes use of the internet’s boundless potential. As we’ve progressed further and further into the age of technology, it’s become increasingly common for many to leverage the internet as a means to scam others. Making money through illegal methods has become far more prevalent, and yet it feels impossible to combat this rising trend. However, that hasn’t stopped Ransbiz from trying. As a combination internet café and B2B technology services provider, Ransbiz is a company whose efforts to dissuade the youths of Cameroon from abusing the power of technology have already had a positive impact on the surrounding community. Whether it’s offering internet services, bulk SMS, online marketing and blogging, e-commerce solutions, web management, web development, customer services, or outsourcing advice, Ransbiz provides a comprehensive selection of options for individuals to choose from. Whatever guidance they may require, the company is more than eager to assist, and it has frequently gone above and beyond the call of duty to make navigating the cyberspace far easier than it would be doing so alone. This culminates in an award-winning company whose actions are actively helping to forge a better tomorrow for internet users across the region. Additionally, Ransbiz empowers individuals through its extensive investment in the world of technology. Not only does the company provide access to technology blogs for the people of Cameroon, but it does so while also delivering tutorials and featuring critical topics that are essential to understand when taking the leap into the cyberspace. These features often include advice on making money online, SEO guidance, free internet tips, social media navigation, and even how to earn with Google AdSense. All of these titbits of information create a tangible resource for new internet users, allowing them to use the it as a tool for positive productivity. At its core, Ransbiz believes that technology holds the potential to reshape the trajectory of any person’s financial journey, and merely requires an advanced hand to guide them through understanding it. Ransbiz hopes to be this very guide – one that actively promotes the use of technology and the internet in Cameroon, especially across younger groups. In short, it’s determined to help users understand that the internet can be used to make money in a legal, positive way, ultimately reducing scamming occurrences in the process. Sharing tips and tricks is where the company thrives, distinguishing Ransbiz as a selfless entity in an industry that can sometimes be reluctant to help the uninitiated. For too long, the internet has remained an enigma. Very few have a keen understanding of how to navigate the cyberspace effectively, leaving space for companies such as Ransbiz to step in to lend a helping hand. It’s for this very reason that Ransbiz has earned itself this most recent accolade – its empowering nature has already uplifted young people across Cameroon, with more sure to follow. We look forward to seeing Ransbiz’s continued impact as technology and the internet continue to present more and more monetary opportunities to the next generation. Contact: Angu Ransom Azeh Company: Ransbiz Web Address:

Jul23121 MEA | Q2 2024 9 Mar24007 Best Pest Control & Cleaning Company - Saudi Arabia PROTEGER is a certified pest management and cleaning and sanitation company in Saudi Arabia, dedicated to protecting its community from pests, viruses, and bacteria. We speak to Managing Director, Ghaith Sarieddine to learn more. Please tell us about PROTEGER. PROTEGER was founded in 2020 to provide comprehensive services in cleaning and sanitization, office pantry services, and pest control management. We serve a diverse range of clients including offices, retail premises, industrial units, residential blocks, restaurants, construction sites, educational and community centers, sports facilities, heritage sites, and more. We’re dedicated to keeping communities clean and protecting them against germs and pests. We provide exceptional service and maintain high work standards by investing in training and development; preserving accreditation and standards like ISO 9001, 14001, and 45001; actively seeking customer feedback and continuously improving; ensuring regular inspections and audits are conducted; and keeping our clients informed and engaged throughout the service process. How do you stay ahead of industry developments? We ensure our team is knowledgeable about the latest techniques and technologies. Also, our memberships with well-known associations provide access to the latest research, trends, and regulations, ensuring our practices are safe, legal, and effective. Additionally, we engage with the broader community through seminars, workshops, and trade shows to exchange knowledge and learn about emerging solutions. By integrating innovative methods and technologies, we not only meet but exceed the expectations of our customers in all sectors we serve. What are the challenges and opportunities of being in the MEA region? The MEA region is going through a lot of turmoil, whether economic, political, or cultural, except for a few countries like Saudi Arabia currently witnessing a major growth and considered as one of the fasting growing markets in the world with the clear vision of its great leadership, HRH King Salman Bin Abdulaziz Al Saud and HRH Prince Mohammad Bin Salman Al Saud. Under its ambitious 2030 Vision program, Saudi Arabia is undergoing significant economic reforms, opening up opportunities in tourism, entertainment, technology, industrial, and renewable energy. This diversification from oil dependency has allowed other sectors to grow and flourish. The market is setting high standards through its legislative authorities, like the SFDA, to ensure the safety of people and communities, thus, this influences how products are used and what products are available in the market. What are the most prevalent trends in your industry? 1. We continue to incorporate more green technologies and non-toxic products into our services, ensuring compliance with environmental standards and customer preferences. 2. Many areas have reported an increase in pest sightings, likely due to changes in climate, and increase of greenery areas. 3. We’ve adopted digital tools and advanced technologies to improve our service delivery, precision in pest identification, and to provide more efficient solutions. 4. Recent changes in regulations have affected the industry, influencing how products are used and what products are available in the market. We ensure all our cleaning and pest control products comply by the SFDA. The pest control industry is likely to see further developments in regulations related to safety and environmental impact. We plan to continue educating and training and maintaining strong relationships with industry bodies and manufacturers. How does PROTEGER stand out from competitors? 1. Commitment to service quality and customer centric approach ensure our practices meet the highest standards of quality and environmental management. 2. Staying abreast with the latest technologies and knowhow. 3. We have experienced professionals ready to handle any challenge. Also, our service offerings complement each other and give clients more diverse solutions. 4. We launched our client online portal a year ago, where clients can access and check all treatment reports, trend analysis, material information, and more – without the need to get back to us. “I would like to thank all the team at PROTEGER who work really hard, tirelessly, and passionately to service our clients at all times. They deserve all the recognition.” Tell us about your internal culture. We work as a family and our company culture is deeply rooted in a commitment to professionalism, collaboration, and continuous learning. This reflects our approach to providing top-notch service but also shapes our recruitment and development strategies. We foster an environment where team members feel valued, heard, and supported. What does the future look like for PROTEGER? In 2024, we reap what we sow in previous years. We are working hard and diligently to enhance our service, keeping our existing clients happy and increasing our client portfolio. We look at our clients as our partners, not for a year but for years to come. We have a long-term vision that we are very persistent to achieve. Each year is more beautiful than the previous one. 2024 is going to be a great year for PROTEGER and is set to see tremendous growth, challenges, and fun. Company: PROTEGER Contact: Ghaith Sarieddine Email: [email protected] Website:

MEA | Q2 2024 Best Regional Communications Consulting Firm – Middle East The communications industry is responsible for how each business shares and conveys information – whether on a regional or global scale. We introduce SASH & Company: a highly skilled PR agency which acts as a one-stop shop for all our strategic communications needs. Here we talk to CEO, Tarek Sakik to find out more as the business wins its prestigious award in our MEA Business Awards 2023. SASH & Company was set up in 2007 to alleviate issues within the communications industry in the Middle East – and, ultimately, have an impact on the industry across the globe. Once it began in Jeddah, Saudi Arabia, the company decided to expand to Dubai with its strategic and creative hub, then a second KSA base in Riyadh. Led and managed by an exceptional team of individuals, SASH & Company exceeds all expectations for its clients across the Middle East. They deeply believe in the company’s philosophy to exceed expectations every time with extremely elevated standards and the delivery of unparalleled services and solutions for public affairs, media relations, strategic advisory, and social media to a diverse range of clients, including government entities and multinational corporations. Introducing Tarek Sakik, SASH & Company’s seasoned CEO, who has had a vital role in the accomplishments of the business. Tarek Sakik has over 20 years of experience in the field of communications. Working in the industry since 2003, and having been SASH & Company’s CEO since 2017, Tarek has a wealth of knowledge which helps him to lead the agency further into success, and he has worked tirelessly to ensure the business’ strategic communication advisory, crisis management, and leadership development and profiling is carried out exactly as needed. Tarek starts by telling us more about the establishment’s commitment to its clients’ high expectations: “Our commitment to client satisfaction is embedded in our company culture, ensuring consistency across all facets of our operations.” SASH & Company’s strategic communications services help organizations of all sizes to convey integral messages to their audience. Its approach to this is to communicate effectively with its own clients so that it can find out exactly what they want to put across to engage customers and stakeholders. Analyzing its clients’ specific needs and desired target audience, SASH & Company finds the most efficient, customized ways of raising its clients’ impact and impressions on the world. The company also covers strategic advisory, monitoring and reporting, Build – Operate – Transfer (BOT) services, content development, crisis management, social media solutions, digital diplomacy, media training, and outreach services. Focusing on its clients’ needs and requirements for solutions to their communication issues – large or small – the wide range of services offered are not an afterthought; they tie into everything that SASH & Company does. Tarek enthuses, “Research based communication lies at the heart of our offerings, empowering clients to deliver their message effectively and persuasively while maintaining their credibility among the masses. We prioritize ongoing education and technological integration. Regular training programs, industry collaborations, and keeping ahead of emerging trends allow us to adapt swiftly to evolving market landscapes.” Attracting and influencing customers is half the battle when it comes to building a business. Keeping customers is the other half. Ultimately, delivering impactful information is key to sparking initial relationships, then keeping a consistent conversation helps to forge partnerships that are made to last. Helping all kinds of businesses, across every sector, SASH & Company’s strategic advisory services enable an open channel of dialogue which leads it to triumph in its area of expertise. With its professional analysis, the firm is able to extend its foresight for any one of its clients’ industries. As this requires accurate foresight and actionable insights for each sector, SASH & Company has exercised its skills for reading the corporate landscape in relation to the needs of its clients. In relation to the communications landscape across the Middle East, the future looks bright and full of life. This is especially due to the fact that SASH & Company contributes to the overall success of the industry within the region. Tarek elaborates, “On the cusp of a major transformation from resource-rich economies to innovation-driven hubs, the GCC landscape offers a goldmine of high-growth

11 Best Regional Communications Consulting Firm – Middle East opportunities in the emerging industries of technology, energy, tourism, sports, manufacturing, healthcare, real estate, and many more. However, successfully navigating in these lucrative waters comes with its own set of cultural curveballs and regulatory rigmarole that require local adaptability, stakeholder buyin, and alignment with national visions.” He adds, “Governments across the region are hard at work to accelerate regulation of digital content as they seek to provide a safe and attractive environment for local and global content creators while enforcing guardrails that ensure compliance with cultural values.” SASH & Company strives to always respond to the rapid changes of the local ecosystem and varied dynamics of the regional market – in order to help its clients and influence other businesses around the world. A lot can be learned from this remarkable agency as we react to rising industry trends across the map. Tarek explains, “Artificial Intelligence has undoubtedly been the biggest game changer in the communications realm, revolutionizing content creation, distribution, and consumption through increased automation, personalization, and efficiency. On the other hand, immersive technologies like the Metaverse, Virtual Reality, and Augmented Reality are gaining foothold for their immense potential in delivering a unique and memorable journey for audiences, enabling them to connect and engage at a deeper level. Finally, sustainability has evolved into a major imperative for entities across the spectrum to act on, having existed all this while as a social initiative with no real impact in the global fight against climate change.” Artificial Intelligence’s foothold across many industries – if not all – has meant that we’re all adapting to a new age of business. The industry has had to adapt for many younger generations, and SASH & Company is no stranger to this. Tarek shares, “As global experts, we have strived to incorporate the best of trends and practices followed globally in shaping our clients’ strategies to target a young, enterprising, and digitally savvy local audience less dazzled by style and dwelling more into substance.” “Our company stands out through its dedicated team which truly understands the local ecosystem and the dynamics of the regional market. This sets us apart from competitors, positioning us as leaders in the communications and PR sector. In short, we are global experts with local knowledge.” SASH & Company prides itself on its ability to adjust to what is needed from its clients. The agency has an unbreakable network of team members who all bring something irreplaceable to the table. Tarek says, “Our vibrant and family-like work environment has provided the ideal breeding ground for innovation and collaboration, making it a highly desirable employer in its own right. As an organization that places a high premium on skills such as emotional intelligence, open-mindedness, and critical thinking, we continue to build a team that pushes every limit and looks beyond the obvious to help our clients deliver their message in a way that not just brings results but resonates.” SASH & Company is a professional, intelligent, and well-versed PR agency which helps others to achieve their goals. Building a comprehensive media plan – and managing internal communications activities – for King Abdullah Financial District Development and Management Company (KAFD DMC), the agency has “enriched the district’s media presence in the local, regional, and global market”. This is just one superb example of SASH & Company’s excellence. The firm has also worked alongside ilmi Science Discovery and Innovation Center, Saudi Ports Authority (Mawani), Sela, FII Institute, Saudi Arabia’s Health Sector Transformation Programme (HSTP), Saudi Ministry of Culture, and many more. Building and managing internal and external communications, organizing press events, monitoring media coverage, implementing innovative ideas, and developing strategies are just some of the ways SASH & Company has exceeded all expectations amongst its rich pool of clients. For the future, Tarek tells us about the agency’s plans: “Taking off into global horizons will remain a key goal for us as we step into the new year. We plan to fulfil this through a hybrid model, which involves setting up bases in strategic markets across the world, in addition to exploring growth opportunities through acquisitions of boutique agencies.” Bestowed with its title in our MEA Business Awards 2023, SASH & Company has truly established itself as an awardwinning business to connect with if you have specific and unique needs for your communications, internal or external, and public relations as a whole. Contact: Maha Staiti Company: SASH & Company Web Address:

MEA | Q2 2024 12 Industrial Chemical Trading CEO of the Year 2023 - Dubai In the world of import and export, Dubai’s MMF Global Trading LLC stands as a beacon of trust and reliability. An expert in transporting raw materials for construction, as well as agricultural and industrial chemicals and petrochemicals, this business works closely with an extensive range of business partners who fulfil the roles of end users, manufacturers, and other traders also operating in this space. As its partners grow, so too does MMF Global Trading, expanding through vertical integration to ensure that it can continue to offer its clients all they need to succeed. he interconnected world that we live in today means that there is a greater demand now than ever before for companies like MMF Global Trading – enterprises that serve the wider industrial and construction industries on an international scale. Leveraging a proven track record of meeting deadlines and quite literally delivering excellence each and every time, this business has positioned itself as a global player that is highly capable of adapting to the needs of its clients in this ever-changing landscape. From its head office situated in the breathtaking Metropolis Tower skyscraper in Dubai’s Business Bay, this company proudly stands as the ultimate one-stop-shop solution for all of one’s raw material and agricultural/industrial chemical needs. As a result of this allencompassing approach to client service and the effective targeting of a wealth of varied enterprises in need of its solutions, the niche this company has carved out for itself is sizeable and incorporates a number of diverse sectors, all of which are exposed to the same uniform high standards the business is today famed for. MMF Global Trading boasts an expansive product portfolio that includes the likes of the polymers PVC resin, PET resin, HDPE, and LDPE. It also offers the industry chemicals of melamine, sodium carbonate, calcium chloride, and caustic soda, and it is for this area that the business’ CEO is being celebrated. These top-quality products come with almost limitless potential in this field, and it is thanks to the faultless import and export process employed here that these delicate goods are delivered to their intended location safely and swiftly. Besides just these chemicals and polymers, MMF Global Trading is incredibly well-versed in the import/export of a variety of building materials, particularly plywood, white wood, steel, and hard wood. These invaluable items serve as the building blocks for some truly remarkable creations, and anybody who seeks out nothing short of the best for their next construction project now knows where to turn. Then, there are the fertilisers that this team deliver, a range comprised of the likes of sulphuric acid, phosphate, urea, and NPK. By drilling down to the smallest, most basic mineral and providing the simple raw materials those across the sectors that it serves need to succeed, this operation caters to the requirements of all. As an example of this paying off, over the past several years, MMF Global Trading has been celebrated with a number of awards across this space, standing as a testament to its skill and sustained distinction in this far-reaching sphere. This award is yet another feather in its cap, and it is not the first time this fantastic business has been celebrated in this publication. An unbroken promise to quality continues to stand the business in incredibly good stead. This is particularly true of recent years, when it has been left with no choice but to battle such insurmountable odds as overcoming a global pandemic and traversing considerable industry shifts, all whilst growing its own business and those of its clients. On the back of this, such distinction has become synonymous with MMF Global Trading, starting at the top of the company ladder with its CEO and trickling down to even its most junior employees. Where others have failed, MMF Global Trading LLC has succeeded, something it has achieved through a meticulous process of going above and beyond in the endless pursuit of perfection, utilising its robust, everexpanding network of business partners to stimulate mutual growth and lasting partnerships that can weather any storm the future may hold. Company: MMF Global Trading LLC Web Address: T

MEA | Q2 2024 13 Ras Al Khaimah Economic Zone (RAKEZ) showcased the strategic advantages of investing in Ras Al Khaimah during a recent business event in Jaipur, India. Experts from RAKEZ, accompanied by representatives from various entities in Ras Al Khaimah, participated in business roundtables and other discussions at the event organised by the UAE-India CEPA Council, in partnership with the Confederation of Indian Industry. The trip’s key focus was on fostering bilateral trade and investment opportunities and encouraging further economic cooperation in various sectors. The discussions highlighted Ras Al Khaimah as a dynamic hub for key industries such as tourism, manufacturing, startups, real estate, and technology. This platform saw over 30 Indian businesses from diverse sectors engaging with the RAKEZ team, demonstrating their keen interest in leveraging the UAEIndia Comprehensive Economic Partnership Agreement (CEPA) for mutual benefit. The event not only reinforced existing ties, but also opened new avenues for future collaboration and investment. RAKEZ Group CEO Ramy Jallad said, “The recent discussions with Indian entrepreneurs and industry leaders have been fruitful, enhancing our mutual understanding and uncovering exciting avenues for future collaborations under the CEPA framework. At RAKEZ, we are committed to our strategy of enhancing the economic landscape of Ras Al Khaimah by promoting its strategic location as a gateway to MENA region and global markets, and robust infrastructure to foster an environment that is conducive to the growth and success of businesses from India and around the world.” The team also had the opportunity to engage in targeted meetings to discuss potential collaborations and share knowledge for mutual growth and development with business leaders and stakeholders from prominent sectors – including chemicals, building materials, metals, IT, digital technology, and renewable energy. Particularly in healthcare, the team explored opportunities for collaboration in telemedicine, medical tourism, and specialised healthcare facilities, which are rapidly gaining traction in global markets. In the technology sector, discussions focused on forging partnerships in emerging fields such as artificial intelligence, cybersecurity, and digital transformation, setting the stage for innovative collaborations. RAKEZ’s active participation in global events highlights its crucial role as a facilitator of international business and economic development. Home to over 23,000 companies, including more than 5,300 Indian enterprises, RAKEZ is a thriving business hub. The presence of renowned Indian companies such as Dabur, MSSL, Mahindra, Ashok Leyland, and Royal Gulf Industries underscore its appeal to major international players. Continuously supporting growth, RAKEZ provides a robust platform for businesses aiming to expand into the Middle East and beyond. RAKEZ drives forward UAE-India economic cooperation at Jaipur business event

MEA | Q2 2024 Afreximbank and Sterling Bank partner to provide approved payables finance to Nigerian businesses and suppliers using Demica’s advanced, worldclass supply chain finance technology emica, the leading fintech specialising in supply chain finance solutions, announces its cutting-edge approved payables finance technology is underpinning the expansion of supply chain finance to Nigerian businesses, including SMEs, transforming working capital optimisation and liquidity through a new banking partnership. African Export-Import Bank (Afreximbank) and Nigeria-based Sterling Bank have partnered to introduce the innovative AFREXIMBANK TRADELINK in Nigeria, leveraging Demica’s proven payables finance technology as well as its intuitive supplier onboarding tool. By partnering with Demica, Afreximbank and Sterling Bank are providing a major opportunity for Nigerian businesses to benefit from payables finance, a solution with multiple advantages for both buyers and suppliers. Demica is a leading global fintech specialising in working capital solutions built on a track record of trust and achievement. The company has been working with Afreximbank to provide payables finance across Africa as part of Afreximbank’s strategy to boost Africa’s share of global trade. The new partnership in Nigeria is a unique, innovative arrangement which leverages the complementary strengths of both banks to provide a comprehensive market-leading solution to Nigerian corporates and their suppliers. Under the partnership, US Dollar and Euro financing is provided by Afreximbank and financing in Naira is provided by Sterling Bank. Suppliers to Nigerian corporates can thus benefit from financing in both local and foreign currency as per their requirements. The payables finance product enables suppliers to access funding by obtaining early payment for invoices approved for payment by their corporate buyers. The buyers continue to receive trade credit from the suppliers, and the suppliers monetise their trade receivables through the early payment received, enabling them to improve their working capital position and ultimately grow their business. The financing cost is linked to the credit rating of the corporate buyers, thereby making this product particularly valuable for SME suppliers who may face challenges in accessing bank finance at competitive pricing. AFREXIMBANK TRADELINK, is part of Afreximbank’s digital Africa Trade Gateway (ATG) which provides African corporates and banks with the digital Demica technology opens new doors to supply chain finance in Nigeria D tools they need to access market information and connect with buyers and sellers across the continent. This aim is to achieve efficient marketing and procurement, facilitate Know Your Customer (KYC) procedures, and effect trade payments between African countries in local currencies. Gwen Mwaba, Director and Global Head, Trade Finance, Afreximbank, said: “The launch in Nigeria is a first step in Afreximbank’s plans to introduce payables finance across Africa in partnership with leading African financial institutions. The product, which will deploy worldclass technology and a collaborative delivery model, aligns with the bank’s vision of transforming Africa’s trade, and will contribute towards achievement of the bank’s strategic objective of reducing the trade finance gap in Africa, especially for the SME segment.” Mr Abubakar Suleiman, Managing Director of Sterling Bank, commented: “Sterling Bank is committed to meeting the trade finance needs of Nigerian corporates and their suppliers and we are proud to introduce this much-needed product for the benefit of Nigerian businesses in partnership with Afreximbank.” Maurice Benisty, Demica’s Chief Commercial Officer, said: “We’re thrilled our technology is helping drive forward the expansion of supply chain finance in Nigeria, in partnership with Afreximbank and Sterling Bank. Right across Africa there is huge unmet demand for this type of finance to meet fast-changing requirements for working capital and liquidity, especially in the SME sector. This payables finance solution is going to assist the growth of trade in and from Africa, and further demonstrates the value that these solutions bring to the real economy.”

15 Demica technology opens new doors to supply chain finance in Nigeria

Visit to Subscribe