MEAMARKETS / Q2 2021 15 , Nov20579 When it comes to finding ceramic products, there’s nowhere finer than RAK Ceramics. Established by H.H. Sheikh Saud Bin Saqr Al Qasimi, the aimof this company has always been to produce the best products possible in the world. Named Best Ceramic Tile Provider – UAE in theMEA Business Awards 2020, we take a closer look at how they have secured such enviable success. Best Ceramic Tile Provider - UAE Since opening its doors in 1989, RAK Ceramics has always been at the forefront of the ceramics industry. The aim from the very beginning has been to have the best machinery, latest technology, and to produce the best products possible for sale in the world. Now a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and on the Dhaka Stock Exchange in Bangladesh, the group has amassed an annual turnover of approximately US$1 billion. The team’s products embrace the potential of ceramics, specialising in ceramic porcelain wall and floor tiles, tableware, sanitaryware and faucets. If needed, the company has the capacity to produce 116 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year between the company’s 22 state-of-the-art plants that are based across the United Arab Emirates, India and Bangladesh. With such amazing ability to deliver, it’s little wonder that innovation has been at the core of the business since its inception. The team have not remained still over the years, but led the way in the use of technology and techniques at all of its plants. This has led to almost unprecedented levels of quality, as well as the ability to offer a wide range of integrated ceramics solutions. Customers appreciate that all of their needs can be met through this single firm. The team’s reach has grown significantly over the last few years, with products being sold in over 150 countries around the world. Most of the firm’s demand has come through a careful focus on specific markets, with the UAE, Saudi Araba, India, Bangladesh and Europe being major targets for the team. While the team are equipped to tackle any sort of ceramics production, it’s in the selling of tiles that the company have been able to achieve the most success. RAK Ceramics’ incredible achievements over the years are a credit to the hardworking team who are dedicated to providing a complete ceramics lifestyle solution. They are always looking for new opportunities to grow and showcase their impressive work. In recent years, these opportunities have been found in countries like Saudi Arabia, where a new showroom has been installed in the city of Jeddah thanks to increasing demand in the region. Teams have been brought on board, specifically to target the new interest that the region has demonstrated. Amongst the team’s plans for Saudi Arabia is the aim of investing in a state-of-the-art production facility, one which will add approximately 10 million square meters per annum to RAK Ceramics’ total tile production capacity. The team are optimistic for further growth in Saudi Arabia due to increasing construction and real estate activity and the attractive cost advantages for manufacturing due to competitive energy costs. When it comes to understanding how RAK Ceramics has achieved such success, it’s little surprise that it is thanks to an approach which keeps looking forward. While the team celebrate a long history of success, it’s their pioneering attitude that keeps them at the forefront of the industry. Company: RAK Ceramics PJSC Email: [email protected]
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