MEA July 2017

70 MEA MARKETS / July 2017 , Zenith Bank (Ghana) Limited (Zenith), is a financial services provider, incorporated in April 2005 under the Banking Act 2004 (Act 673) as a private limited company and commenced universal banking operation in September 2005. Zenith Bank Ghana is the winner of theMost Outstanding in Banking and Finance – Ghana award. Invest in the Best Within the 11 years of its existence, the Zenith brand has been synonymous with its cutting- edge ICT platform, passionately innovative staff and devotion to the development of top of the range products and services to meet customer needs. Zenith Bank (Ghana) Limited is an epitome of a stable and strong institution, with a brand and customer service that are the envy of its peers. The bank’s main service delivery channels include 34 business locations (branches and agencies), as well as numerous ATMs and point of sale terminals, strategically located in various cities and towns across Ghana. Zenith also offers real-time internet and mobile banking which enables customers to access banking services on-the- go. The bank’s customer base cuts across the following sectors: • Energy • Financial Institutions • Multilaterals • Mining & Construction • Public Sector & Parastatals • Manufacturing & Commodities • Retail & Consumer Banking • Telecom, Aviation & Hospitality “The bank’s clientele comprises largely corporate entities, many of which are subsidiaries of multinational corporations operating within and outside Ghana. Large Ghanaian companies and conglomerates also form a core of the bank’s corporate clientele. On the retail front, the bank’s main service focus is on the use of deposit products for liability generation and transaction services. “At Zenith Bank, the relationship management model of banking is used in the sourcing and management of all customers of the bank. In this model, well-trained marketing staff are assigned to customers, indeed they take banking to the doorstep of customers. “The model therefore enables the bank, through a series of discussions with the customer, to fully understand the business of the customer, to provide unique products and services that cater to their business needs. Exceptional customer service delivery also forms the bedrock of our relationship management model, for customer satisfaction translates into repeat business for the bank.” “The mission of the bank is ‘to continue to invest in the best people, technology and environment to underscore our commitment to achieving customer enthusiasm’. Zenith positions itself to be the first point of call for financial products and banking services. Therefore, it invests heavily in developing its human capital to ensure the attainment of this. Through a vigorous selection process, only the best and the brightest are recruited. The selection process ensures that all staff are committed to the course of the bank. “The bank has developed a wide range of innovative products and services to meet the changing needs of our customers. Our provision of multiple electronic channels to facilitate banking transactions via mobile banking, internet banking, electronic payment platforms (such as Zenith GlobalPAY), automated direct payment system (ADPS), Automated Cheque Writing Solution (ACWS), point of sale terminals, and ATMs make it possible for our corporate and individual clients to access our banking services 24/7 from the comfort of their offices and homes. With the current increase in cyber-crime, we can mitigate the risks associated with fraud through the continuous implementation of stringent security measures in our systems. “Zenith Bank also remains committed to the social, economic and environmental wellbeing of its stakeholders. The bank therefore contributes its quota in closing observed socio-economic gaps in the communities where we operate, aiming to improve the overall 1705ME08