MEA Business Awards 2022

MEA Business Awards 2022 59 Most Comprehensive Digital Support Agency - South Africa Iconic Collective is a digital support agency with one great goal: to support every one of its clients and to focus on driving their success to help them become the most prominent brand they can be. Here’s what has helped it become the success it is today as it is recognised in our MEA Business Awards 2022. ounded in October 2014, Iconic Collective (Iconic) is a fully integrated and hybrid advertising agency looking to bring other businesses into the 21st Century through digital marketing growth. Effective communication is crucial in any business relationship, especially when working with a digital marketing agency. Communication matters for several reasons, and that’s precisely why the Iconic Collective agency in South Africa put this at the forefront of its mission. From the start, the team at Iconic conduct thorough research to ensure that the clients they work with will benefit from their services. By researching, they can understand the client’s needs and communicate with them effectively about their requirements and expectations. Good communication helps establish clear and mutual expectations between the client and the agency. This can help ensure everyone is on the same page and working towards a common goal – meaning the Iconic team and the client are fully aware of their responsibilities. Another critical asset which benefits Iconic’s clients is the agency’s ability to collaborate. Every business knows that a digital marketing campaign requires cooperation between the client and the agency. Clear communication facilitates a seamless collaboration process and ensures everyone works together effectively. For anyone looking to speak to Iconic, this is an ideal asset. Miscommunications can lead to misunderstandings and mistakes, something businesses need help to afford. Good communication helps prevent these issues and ensures everyone is on the same page. Fortunately, this is in plentiful supply at the company, and miscommunication is avoided. How a company reports and measures success is vital to business and company relationships. Effective communication is essential in determining the success of a digital marketing campaign. The client and the agency need to clearly understand what success looks like and how it will be measured. This is something that the Iconic team does very well. They are aware that this can only be achieved through good communication. Trust is a crucial component of any business relationship, and Iconic’s reputation and customer service speak for themselves. As a result, good communication helps build and maintain trust between the client and Iconic. Interestingly, the Iconic team are well known for thinking outside the box. Thinking outside the box is a phrase that is often used to describe a creative and innovative approach to problem-solving. It means looking at problems and challenges in new and unconventional ways rather than relying solely on traditional methods or established solutions. In essence, thinking outside the box involves breaking free from conventional thinking patterns, biases, and limitations to generate novel ideas and approaches. It requires a willingness to explore unconventional ideas, take calculated risks, and be open-minded to new perspectives. This makes Iconic so well-known and great to work with, particularly in the South African region. For the team over in South Africa, the goal of thinking outside the box is to come up with creative and practical solutions to problems and challenges that may have yet to be discovered through traditional methods. This type of creative thinking can lead to breakthroughs in various fields, from business and marketing to science and technology. In conclusion, effective communication is a critical factor in the success of the Iconic Collective agency. Therefore, clients and agencies need to invest time and effort into building strong, open lines of communication. Contact Email: [email protected] Company Name: Iconic Collective Agency Web Address: F Jan23400