MEAMARKETS / Business Awards 2021 35 , Jan22059 Established ten years ago as a partnership between colleagues fromprevious roles in the Dubai advertising world, Triviumwas launched as a UAE independent creative agency, specialising in brand consultancy, advertising, digital media, and experiential marketing. Recognised as Dubai’s Most Trusted Brand Consultancy, Trivium is acknowledged as leaders who primarily service the hospitality industry while retaining creative accounts for businesses in education, entertainment, theme parks, healthcare, and engineering. A one-stop-shop for all consultancy needs. Most Trusted Brand Consultancy - Dubai Successfully completing operations of over a decade in the industry, Trivium was founded by Sharath Premkumar (Director, Creative and Strategy), Khubaid Eisar (Director, Design & Production) and Dhivakar Parameswar (Director, Digital Media) and K.S Premkumar (Founding Partner). Together, their collective experience and expertise have been utilised to offer a cohesive mix of services to businesses in Dubai. With the collaborative efforts of Trivium’s three main directors and K.S Premkumar, a veteran of the real estate industry in Dubai since the ‘70s, the company can provide a wide range of creative capabilities. Therefore, Trivium can work with several briefs, regardless of scope, by utilising independent resources and executing projects efficiently and successfully. Trivium has established a selfsufficient team of professionals who deliver quick implementation and competitive pricing without relying on external freelancers or specialist support. Thus, Trivium was able to rapidly build a portfolio that included the highest regarded hospitality, private banking, FMCG, and retail brands in Dubai. Ten years later, Trivium is regarded as the Most Trusted Brand Consultancy in Dubai and has moved into a larger, selfowned and operated office space. Equipped with state of the art and cutting-edge hardwares, 12 design and project management experts service over 25 brands across the Middle East, Africa, and Turkey. Simply starting with three creative members back in 2012, Trivium has evolved and adapted to create one of the nation’s leading consultancy firms. “As brand custodians, we see it our purpose to improve our brand’s customer experiences with everyday innovations that drive commercial value, increase brand image and awareness. So we work with our clients and partners to create inspiring ideas, plan the perfect strategy, build the tools of communication and execute to the end” explains Director Sharath Premkumar. Since its establishment, the company has operated on the philosophy of ‘connecting the fierce’ – bringing individuals together who thrive on passionate innovation and strategies. Due to the industry’s highly competitive nature, Trivium flourishes on the notion that instincts such as pure creative freedom and courage fuel the best ideas. Sharath states, “By partnering with the fearless and following an approach that is fierce in its logic and execution, Trivium helps you find uncompromising solutions that deliver.” Recognised as a younger company within the industry, Trivium can stay topical and ahead of current trends, thus, maintaining reputation, innovation and state of the art strategies that boost the success of its clients and the company. In doing so, clients are confident in the work of Trivium and won’t expect anything less than creative approaches at their best. Moreover, regarding the boom of technology, Trivium was able to adapt and continue with success almost as instantly as the rise of digitalisation happened. “We were well-positioned to take on high-tech specifications for digital asset building and even introduce innovative, creative ideas for marketing activations,” states Sharath. Whilst the company was able to adapt through the interim years of mild recession, the entire world had been brought to a halt with the rise of the Covid-19 pandemic. However, just like the advancement of digitalisation, Trivium was able to look over its business functions and put better strategies in place for any challenges moving forward. By modifying practices and procedures, the company has come through the pandemic better than many other companies within the industry. For Trivium, operating in Dubai is full of opportunities, the welcoming of new businesses and entrepreneurs has been a blessing for the company. “By positioning ourselves as experts in the hospitality industry, we’ve been able to grow along with Dubai’s rising ambitions to be the centre of travel and tourism,” explains Sharath. With clients having innovative business objectives and Dubai’s fast-paced mode of function, Trivium and its team have learned to operate quickly, precisely, and uncompromising in creative quality. Thus, clients are rewarded with unwavering reliability and confidence in Trivium’s work. Precisely what has enabled the company to be regarded as the agency of choice. Company Name: Trivium Contact: Sharath Premkumar Web Address: www.triviumconcepts.com Contact Email: [email protected]
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