Business Awards 2021

MEAMARKETS / Business Awards 2021 11 Dynamic Solutions for a Dynamic NewEra. Dynasoft has secured measures to stay ahead of any emerging development trends. Keeping up with the competition has become second nature to Dynasoft. However, it does it successfully by producing and providing innovative technologies that are continuously evolving and have been recognisably unmatched within its area of expertise. Previous to developing a new product, members of Dynasoft’s research and development team conducted a thorough study to support each project, including but not limited to determining product specifications, production costs, and a timeline. Gilbert states, “Our research is to include an evaluation of the need for the product before the design begins to ensure it is a functional product that customers want to use, and the research paves the way for the development phase. “ In order to progress within the development phase, products must meet guidelines and regulatory specifications. Therefore, these steps are heavily considered during the research phase, when products are being produced based on specific requirements and ideas by the company. Additionally, for existing products, the research and development department regularly evaluates the products offered by the company to ensure they are still functional, in which potential changes or upgrades are then considered. Concerning problems that may already exist, the department is then asked to resolve any issues by establishing innovative solutions to change or evolve the product. Like many companies within a competitive industry, Dynasoft heavily relies on its research and development team in order to keep up with trends and produce innovative and efficient products. Moreover, the department is able to research and analyse the products other businesses are creating, as well as the new trends within the industry, which in turn aids the department in developing and updating the products created by Dynasoft. Overall, the imperative and appreciated presence of its research and development team helps Dynasoft direct the company’s future based on the information it provides and the products it creates. Whilst the company has secured measures to remain the leader amongst its competitors, Dynasoft has noted a significant trend that has been drastically on the rise, dominating the market over the past few years. The primary factor pointed out within the market has been with SMBs increasingly selecting cloud-only or hybrid ERP. Additionally, as SMBs are progressively viewing cloud ERP as their on-ramp to new technologies, Dynasoft has pulled at this notion and has been able to offer a faster, cheaper, and easier way to automate and integrate operations. Regarding this current e-commerce trend, Gilbert explains, “The boom of e-commerce and direct-toconsumer developments increase business model complexity and would require ERP systems to have support for multiple business models, including distribution, retail and mixed-mode manufacturing. In addition, with the significant traffic from the e-commerce channel, the tight e-commerce integration may be a key driver for most ERP implementations.” Since its establishment, Dynasoft has developed an expertise for implementing and deploying business applications that address the unique business needs and customer challenges faced by its clients. Currently, Dynasoft is engaged in the initial stages of deploying an enterprise multi-country cloud ERP, a development that was otherwise unthought-of until the pandemic acted as a digitalisation booster. “The multi-country cloud ERP highlights the importance of distributing risk geographically to cope with crises and with social distancing, offsite delivery of services and outsourcing is becoming increasingly essential,” explains Gilbert. By launching this new and innovative development, Dynasoft is able to grab a share of the ERP opportunities that are currently trending within the industry. The future of Dynasoft is evolving, adapting and expanding, and with its recent recognition as East Africa’s Best Holistic System Consultancy, the world is truly at its fingertips. Company: Dynasoft Business Solutions Ltd. Name: Gilbert Kiplagat Kugun Email: [email protected] Web Address: https://dynasoft.co.ke/

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