Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 79 , Best Creative Consulting Agency - Dubai Think Human The power of ideas is one that cannot be underestimated.When an idea takes root in someone’s mind, it can be almost impossible to get rid of. The potential for ideas to take off is seemingly limitless, and believing in the power of ideas is the core philosophy of ThinkHuman. Regardless of themessage that needs to be communicated, this creative consulting agency believes strongly in the power of ideas to change theworld. Discovermore about this award-winning firmas we take a closer look to learnmore. Since its inception, the team at Think Human has always functioned with an incredibly strong belief in the power of ideas. The team, encapsulating this belief in their entirety, have spent their professional careers ensuring that every piece of communication, whether big or small, pushes the boundaries of what communication can do. In just three years, Think Human has successfully won the trust of many big names, including Aldar Retail (Yas Mall, Al Jimi Mall, and WTC Abu Dhabi), Mall of the Emirates, City Centre, Dr Sulaiman Al Habib Hospitals, American Hospital, and Mediclinic. All of these clients, and many others not named here, have benefitted from the wealth of creative communication and consulting services that are offered by the team at Think Human. Rather than simply work as yet another advertising agency that is full of robots looking for key words, Think Human does exactly as its name suggest: it thinks like a human to deliver a powerful story and message that captures exactly what the clients wants it to. Fuelled by a single motive to deliver strong ideas, Think Human offers its clients everything from ATL campaigns, to performance-driven digital campaigns, social media content and management, films, websites, activations, stands, corporate brochures, and more. Yet, for all the complexity in the service offerings, the firm’s workflow is pretty simple, and can be summed up in three words: ask, identify, and create. Asking is all about Think Human asking the right questions in order to understand the client’s challenges, and objectives that they want achieving. Backed by strategy, the firm then starts digging deeper for relevant human insights and seeks to find new ways to communicate and grab the attention of client’s target audiences. That is the identification aspect of the business. Finally, there is the creation. Using everything that has been ascertained thus far is then Nov20576 used to transform insights into big ideas that connect, resonate, and really matter to those that interact with them. Over the years, Think Human has helped its clients win various awards. For two years in a row, it has created winning strategies for The Middle East Council of Shopping Centres & Retailers Awards (MECSC), for both Aldar and Majid Al Futtaim, and it has also maintained strict confidentiality whilst creating these winning strategies and award films. Being a creative-led agency, Think Human does a lot of proactive campaigns which help it to win more business and trust. Trust has been imperative for businesses as they have navigated the COVID-19 pandemic. At a time when Think Human’s activation and event films stopped, it decided to focus on what was working and gave its absolute best for its clients. As a direct result of the global pandemic, the industry is also moving towards digital and social methods of working now. During the pandemic, there was a rise in digital and social consumption, with TikTok becoming a major force in the social media space. So, Think Human adapted, and started creating video content for shopping mall clients and retailers. To avoid the sea of sameness, the consultancy created ninety percent of its own content, adapting to a fun TikTok- style video creation in a bid to achieve results for clients. Ultimately, Think Human understands how humans consume and react, and has perfectly adapted to deliver a service that is meaningful for both client and consumer. It deserves every success, and the firm can enjoy this accolade. Company: Think Human Contact: Nisha Wagh Website: