Business Awards 2020

44 MEA MARKETS / 2020MEA Business Awards , Nail Salon of the Year - Dubai Chi Nail Spa Spa treatments used to be the exclusive province of the rich and powerful, but nowmore and more people have come to see the benefits of these specialised treatments.When it comes to nail salons, there are none finer thanChi Nail Spa.We take a closer look at thismarket leader to see how it hasmanaged to achieve such an astonishing level of success. Since 2010, the team at Chi Nail Spa Dubai have been leading the way when it comes to providing customers with exceptional service alongside high standards of products and hygiene. Their efforts have gone a long way to not just creating an environment where all are welcomed, but where all can be calmed, pampered and relaxed. At the heart of the company’s philosophy is the client. Every decision that is made is made with the intention of putting people first and foremost. There are a huge array of different products and colours, designed to meet the tastes of all who come through the spa’s doors. No two people are the same, and so one of the team’s boasts is that they are able to provide a personalised service that makes the individual feel very special indeed. Due to the climate of Dubai, clients visit the nail spa more than in other countries and this means that the team must build up long-lasting relationships with their customers. All feedback matters and is often used as useful guidance to improve the service that the team offers its clients. By building up this loyalty with customers, the team can guarantee their continued custom throughout any situation. While maintaining customer loyalty is important, it is only possible with a staff who love their work and have a passion for serving customers. Stability, support, and safety are the primary appeal for those staff who remain loyal to Chi Nail Spa and for new staff who join the company. The success of this approach can be seen most clearly in the fact that it goes without saying that the COVID-19 pandemic has changed how the spa has operated. Since the start of the crisis, the team has taken on the advice of the government, anticipating the new safety requirements and sanitation expectations. This has impressed not only the clientete who come through the door, but the municipality auditors. The quick action and rapid move to secure a safe environment shows clearly the value that the team place on customers and staff. COVID-19 saw the team having to act in a different way, in order to keep customers aware of the services they were able to offer. Online shopping and e-gift cards were made available for the first time in order to maintain sales and attend to the various needs of the customer. While this adaptation has kept the team working through the last year, 2021 will hopefully see Chi Nail Spa growing into new areas, with new branches in new locations and a host of new services that clients will love. Company: Chi Nail Spa Name: Elham Mansour Frongia Web Address: Email: [email protected] Nov20584