Business Awards 2020

36 MEA MARKETS / 2020MEA Business Awards , Dermatology Centre of the Year 2020 - Oman Sandiane Dermatology Cosmetology and Lazer Centre Despite facingsignificant challengesover thepast yeardue to thepandemic, SandianeDermatology ismorededicated thanever toserving its clientelewithperseveranceandprofessionalism. Based in Muscat in the Sultanate of Oman in Al Azaibah, Sandiane Dermatology – a Cosmetology & Laser Centre – is a state-of-the-art operation. With all the enthusiasm of its slogan, ‘We love the skin that you’re in!’, Sandiane seeks to provide highly specialised medical cosmetic skincare for its patients. It boasts a talented roster of clinical and cosmetic dermatologists and offers the latest in terms of professional medical solutions within its field. It also separates its services into two different specialisms; the first being clinical dermatology, in which a patient can find geriatric, general and paediatric services, as well as skin cancer mapping and dermatoscope examinations. The second being its vast array of cosmetic dermatology solutions, including chemo-exfoliation, laser hair removal, botox, and fillers and other procedures within the field of cosmetology. Its doctors and nurses are all highly qualified to offer the best skin care advice, and Sandiane prides itself on the privacy, personal attentiveness, and comfort it offers. As well as offering so many dermatology solutions for skin types across the board, it is notably committed to providing skincare specifically to people of colour. Its medical director, Dr Ana Anido Serrano, co-wrote a dermatology textbook on the subject that is based on the Doctor’s own 23 years of experience in the field. Sandiane’s philosophy toward client service is to help every patient celebrate and learn to love their skin. It focuses on helping the patient build their self-confidence, even after they may have taken serious knocks due to skin health problems, working with the person to inform and educate during every step of the process. Mrs Deborah Fonceca Al Hooti, Director of Business and Marketing at Sandiane’s medical centre, is spearheading this educational initiative within the business. Through this, Sandiane can aid its end users in better understanding their skin and its needs, as well as empower them to make the best choices for its health in the short and long term. Sandiane strives to ensure that every employee is highly trained and educated to deliver its services with the most watertight protocols. To this end, its Doctors and Nurses are constantly receiving the most updated training so that they remain cutting edge minds in their field. This includes tools such as webinars, hands on courses, and research into the latest cosmeto-pharmacology developments, along with up-to-date clinical dermatology and therapuetics. Sandiane strives to incorporate every step forward in the wider industry into its own business to better its services even further. However, even a company as streamlined as this has encountered challenges over its lifetime. Over the past year, the pandemic brought about staccato and dramatic changes to the industry it operates within, and Sandiane faced uncertainty with an initial slump in the cosmetic industry’s sales. The market was changing rapidly – and buyers’ habits along with it. For many businesses, its customers were more unsure about purchasing luxury goods and services, but towards the end of the year there was once again an upward growth in the business arena. Internally, Sandiane responded to the problems the pandemic caused by pulling together. It involved all its staff in decisions that were made to sustain Dec20424 the business, prioritising staff salaries, staff health, and staff living conditions in all its plans. It also holds regular morning meetings and workshops so that all staff in this SME’s small but ambitious enterprise feel heard. A positive for Sandiane during this difficult period has been MEA’s continued interest in cosmetology; something that has been an emerging trend for about 10 years. Lazer hair removal has been at the forefront of this. With this increase in eyes on the industry, Sandiane has thus benefitted from the advancements in dermatologybeing invented right on its doorstep. One of the most notable of these was the advent of ‘pain-free and one-day doctor office procedures’ that made dermatology more accessible to those without the time for an extended recovery period after a procedure. Throughout all of this, Sandianehas been determinedly providing a holistic and customised approach to skin care that its patients appreciate. This attitude is evidenced by the glowing reviews and testimonials left by its clients through social media. Having pulled through one of the most difficult periods since its founding, Sandiane is looking forward to a future of growth in every element of its business, prepared to facewhat challenges the world might throw at it next. Company: Sandiane Dermatology Cosmetology and Lazer Centre Contact: Mrs Deborah Fonceca Al Hooti Co - Ceo Business and Marketing; Dr Ana Anido Serrano Co - Ceo Medical Director Website: sandianedermatology.com / sandianedermatologycentre.com Facebook: Sandiane Sdclc Instagram: sandiane_sdclc SANDIANE INTERNATIONAL LLC DERMATOLOGY, COSMETOLOGY & LASER CENTRE