Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 31 , Best Local 360 Creative Agency - Saudi Arabia Bassmat Integrated & Digital Agency Amarketing agencywith a unique focus on championing its local culture and community, MEA Markets catches upwith Bassmat Digital Agency to find outmore about the company. Based in Riyadh Saudi Arabia, Bassmat is a full- service and fully integrated digital agency that was founded in 2003. One of the driving mentalities behind its work is the idea that it’s more important to become a favourite brand than a famous brand: Bassmat works to retain the trust and loyalty of its clients, to help them expand. Among its many services, it offers brand communication in identity design, communications, collateral, brand architecture, and creative campaign design. It also offers the management and creation of online communities, UX and UI design, and mobile app development, as well as PR strategies from press release to management and influencer marketing. It also works with clients on production and events branding. Among its core values are growth with its roots in mind, determination, hospitality towards its clients, agility and quality regarding its work output. Since its start, it has gained additional footholds in places such as Jeddah and Dubai, and its client list saw exponential growth as it climbed the ranks of its industry. Bassmat prides itself on being a local team with a global mindset – it has a focus on understanding the culture of every client that it meets, approaching each project with the idea of finding marketing and communication solutions. Its procedure always begins with a client briefing. During this phase, it seeks to enhance and sharpen the motivations and behaviours behind the project to develop a strategy from its previously tried and true methodologies. In an industry like marketing, it is critical to stay abreast of emerging trends. Bassmat is dedicated to avoiding getting ‘comfortable’ within any niche, ever conscious of pushing itself further and towards greater things. Throughout everything it does, it aims to significantly craft useful, smartly connected ecosystems that grow businesses and build enduring relationships’ using the latest technologies and the help of the most cutting-edge tools. It keeps a keen eye on developing trends by monitoring success in other industries, customer experience, and the use of monitoring tools to project and measure trends through benchmark study and statistical analysis. Unfortunately, the pandemic presented this company with a bump in the road during its journey to success. Due to strict measures in Saudi Arabia and the KSA industry being hit hard, it had to reduce its team and increase the hours of its employees working from home to make up shortfall. However, with the Saudi cautious return to normal life after pandemic, Bassmat managed to be quickly back on track, immersing itself in a market in a complex and adaptable region, Saudi Arabia is in the centre of it. Nov20846 Throughout all of this, Bassmat is supporting its local community and working on its own internal communications. At the heart of this company is its own local culture, something it feels many marketing agencies lose sight of in their growth. To this end, it embraces diversity across its teams in terms of gender, ethnicity, age, and experience, pulling together a group of people that give it true depth and breadth in terms of cultural understanding. It even takes this idea further by crowdsourcing work done by external creatives who have the right experience for a particular project. Through this, it can ensure that it will always find the right person with the right ideas for the job. Lastly, it hasn’t lost sight of its corporate social responsibility. It currently offers a portfolio of sustainable media that creates awareness and impact, whilst still being mindful of its environmental impact. Finally, as a look into the future, it has developed a five-year strategy for its upcoming growth, working to increase its shares in the Saudi market, as well as attract more investments and boost its staff. Company: Bassmat Integrated & Digital Agency Contact: Abdul Rahman Saud Website: www.bassmat.com