African Excellence Awards 2021

4 MEA MARKETS / African Excellence Awards 2021 , Morocco stands apart as an area of immense growth on the African continent, with businesses flourishing across all industries. We dig a little deeper into some of the firms that are driving this expansion, with none finer than the teamat Bulls and Lions Creatives. Their work has achieved incredible success for their clients, and has been justly recognized inMEAMarkets’ African Excellence Awards 2021. We dig a little deeper to see how they’ve done it. The power of a good brand is something that is recognized the world over. When people think of a name or a logo, positive connotations make a huge difference. Businesses have built their success over how they are perceived, whether it is as fun or serious or dry or energetic, but building that reputation takes a great deal of focus and an enormous amount of work. In 2012, Bulls and Lions Creatives was established as the first brand innovation firm in Morocco. As industry and businesses kept growing, and reaching out into other countries, there was a clear need for the region to find a way of establishing a message for itself as a whole. The team at Bulls and Lions Creatives have thrived on the delivery of end-to-end creative services for companies across the country, developing Brand Building & Brand Management Digital Solutions that have bolstered the reputation of Moroccan industries on an international level. For many businesses, the idea that good branding can transform a company is relatively new. The team at Bulls and Lions Creatives, therefore, has embraced an approach which champions innovation in every aspect of the business. Those who trust the team’s approach can create truly sustainable impact that embraces the power of what a brand has to offer. The team’s commitment to this has turned concepts of innovation and creativity into incredibly potent growth triggers that drive corporate and commercial leadership. When the team gets involved in a project, they are able to offer a comprehensive service that goes above and beyond what is expected. This means that the team not only build a brand, but can focus on creative strategies that define the content and tone of voice of a business. They get involved in all aspects of how a business presents itself, including digital and physical work as well as advertising and TV production. This ability to reach across various different avenues of branding has brought the team incredible respect from a variety of different companies, including some of the largest brands in Africa, Europe and the USA. Big names such as OCP Group, OCP Africa, SUEZ France, Mohammed VI Sustainable Development Foundation, CIH Bank, Lydec, Prince Albert II of Monaco Foundation, Saftco - Sweden, JESA, Royal Air Maroc, Lafarge-Holcim have all turned to Bulls and Lions Creatives for support. They know that they will receive incredible service that matches the high standards their teams expect. Needless to say, the ambition of the firm has been seen not only in Morocco, but has gained an international following of companies who want similar results. Of course, the world has changed significantly for the team at Bulls and Lions Creatives, as technology offers a whole new frontier of choice for both them and their clients. Perhaps, the most valuable offering that they can currently provide is the May21529 ability to experiment at scale. To this firm, all African brands have the ingredients to thrive if only they are allowed to experiment, learn and adapt rapidly. That’s part of the secret behind the team’s success – a creative approach which prioritizes Brand Visualization and Market experimentation. Both of these will only work, however, if connected to a strong purpose. Creativity is one of the key attributes of Bulls and Lions Creatives, as it gives rise to new campaigns, new products and innovative ways to serve customers. If enhanced with Brand Visualization, it gives marketers and customers a unique platform to share the next brand experience and co-build better products and services before deployment. By initiating these early experimentations, analytics become more powerful as they integrate with innovative solutions, creative ideas and approaches. Both will resonate in a deeper way with customers’ aspirations if they are connected to a strong purpose. Brand Innovation Company of the Year - Morocco Making Morocco the Next Destination for Brand Innovation