MEA Q2 2018 Boecker

MEAMARKETS / Q2 2018 27 workplaces are wide- ranging, the study also revealed that cybersecurity is a challenge for employers. • Although employees reported higher levels of cybersecurity awareness (52% think about security often or daily), they also admitted to taking more risks with company data and devices, with 70% admitting to risky behaviors such as sharing passwords and devices. • A quarter (25%) of employees have connected to potentially unsafe open Wi-Fi in the past twelve months, 20% said they use the same password across multiple applications and accounts, and 17% admitted to writing down passwords in order to remember them. Gamal Emara, Country Manager, UAE at Aruba, a Hewlett Packard Enterprise company says, “Our research shows that digital workplace trends in UAE are in line with global trends. Organizations in the country and the larger Middle East region need to understand that more digitally-driven workplaces not only foster productivity, but employee wellbeing, motivation and job satisfaction. The organizations that capitalize on implementing a digitally-enabled workplace will gain a competitive edge, by helping employees fnish tasks quicker as well as making the process more collaborative and enjoyable.” “Simultaneously, companies need to be aware of the growing information security threats that are now a routine problem for increasingly connected organizations. Our fndings suggest that the problem is as much about human failures as it is digital workplace design.” The Road Forward These findings indicate that companies must adapt to leverage the benefits of new digital workplace technology while simultaneously minimizing security risks. Aruba recommends that organizations take the following actions: • Adopt a digital workplace strategy : IT departments need to work with business managers, end-users and other stakeholders to define a roadmap for their digital workplace evolution. This includes moving beyond established technologies to deploying new tools such as smart sensors and customized mobile apps that will create increasingly personalized workplace experiences. • Build collaborative digital workspaces : Companies need to think about how the digital workplace extends beyond their head office to support remote workers, partners, and customers. IT leaders need to plan for, and invest in, a working environment without borders. • Incorporate security from the ground up : Companies must architect the digital workplace with security as an integral part of the design, taking into account the role of human error as well as bad actors. To achieve optimum security that can adapt to change and unknowns, IT must look to emerging technologies in networking, cloud computing, AI and machine- learning. “The consumerization of the workplace is a very real movement. Employees are consumers and we bring consumer expectations with us to work,” said Janice Le, Chief Marketer for Aruba, a Hewlett Packard Enterprise company. “The workplace is getting smarter and therefore, employees are working smarter.” A new paradigm has started to emerge where smart building technologies are intersecting with the digital workplace to form the Smart Digital Workplace. This is where human-centered design meets IoT and building automation. The Smart Digital Workplace can enable personalized experiences such as connected furniture and smart lighting that adapts to the user. Buildings can go greener by dynamically optimizing energy utilization based on employee patterns. These new use cases not only foster employee productivity but also improve efficiency while putting people at the center. Beyond Productivity: The Human Side of the Digital Workplace Quantified g Le concluded, “This global study indicates that choice, personalization, ease and automation are improving the top line and the bottom line for organizations who are defining the future of work. Our own place of work is a living lab for the Smart Digital Workplace and we are seeing results such as faster hiring and higher offer acceptances. The benefits are tangible and go beyond productivity.” Research methodology A total of 7,000 employees were interviewed in April and May 2018. The respondents were from organizations of all sizes, across both public and private sectors, with a focus on the industrial, government, retail, healthcare, education, finance, and IT/technology/ telecommunications sectors. Interviews were conducted both online and via telephone using a rigorous multi-level screening process to ensure that only suitable candidates were given the opportunity to participate. Respondents were interviewed in the United Kingdom, Germany, France, the Netherlands, Spain, United Arab Emirates, the United States, Singapore, Japan, Australia, India, Brazil, Mexico, China and South Korea.