MEA UAE Business Awards 2017

94 MEA MARKETS / UAE BUSINESS AWARDS 2017 , UA170010 UA170047 Elemento LLC is a Dubai based interior design firm drawing on over eight years’ experience providing the very highest quality service to clients throughout the UAE. We invited KrisWanamaker (CEO) to tell us more. Fludium is a strategic branding agency based in Dubai, UAE. We spoke to Lawrence Flude to find out more about the firmand its service offering. Best Interior Decorating & Design Business - Dubai Most Innovative Branding Agency - Dubai Established in 2009, Elemento has grown by leaps and bounds since inception through referrals, an enthusiastic support network and extensive experience of the target market and has been recognised as one of the leading design companies in the UAE. Specializing in high-end projects, Elemento prides itself on creating inspiring interior spaces with a professional and open approach focused on absolute client satisfaction, as Kris explains. “Here at Elemento, we offer full turnkey projects from design and project management to complete fit-out and furnishing. For us, client service means assisting them to dream their dream, think it through technically, design all the elements that will bring the look and experience together, and finally to create the space, turning the dream into reality. Our high standards of customer care reflect both the authentic care Elemento demonstrates to everyone it interacts with in one of the most competitive markets in the UAE today. Quality and brilliance are not affected by the whims of the economy – they are timeless benchmarks that continue to set Elemento apart.” In order to ensure that clients receive the very highest standard of service, Elemento’s Fludium creates, refreshes and organises brands to give clients the winning edge. The team builds brands that boost business. Lawrence outlines the firm’s service offering in more detail. “At Fludium we distil the purpose and vision of a business to a brand promise that is both distinctive and magnetic to its target customers. The firm’s laboratory is comprised of talented and experienced strategists, project directors, copywriters, art directors and designers focused on finding simple answers to complex questions. Our team is well- versed in formulating insightful, strategic and creative solutions. As a company Fludium ignites all types of brands – from corporate to personal, product to service. Our clients range from large businesses to start-ups, non- profit to government.” Currently, within the Middle East, and specifically the UAE, there are many great prospects for growth for firms such as Fludium, as Lawrence is eager to highlight. “There are always opportunities in emerging economies for smaller agencies to thrive, due to there being less competition than they would face in developed markets. However, boutique agencies offering specialised organizational culture is a hybrid of dedicated people working within a collaborative and consultative management system. The design and fit-out business is potentially stressful, and as such a successful project delivery is the result of a harmonious bringing together of people, equipment, and materials., which Elemento works hard to provide. Looking to the future, this focus on quality and excellence will remains the firm’s ongoing focus, as Kris concludes. “Strategically, Elemento continues to develop solid long-term relationships with current and past clients that usually lead to referrals and recommendations. Elemento very much seeks to live one of Steve Jobs’ sayings - “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” Steve set the bar for Apple so high that it took the rest of the industry a decade to catch up. Elemento builds its yardstick each day in a marketplace where claims of quality and excellence are sometimes not matched by reality. Though the industry commentators have identified sustainability, workplace wellness, and employee engagement as key trends, and Elemento has already embedded these within its culture and practices and will continue to do so over the months and years to come.” services have been on the rise over the last few years due to clients being attracted by their favourable pricing, solid skillsets and big-project experience. Technology is enabling small agencies to move swiftly and deliver top-notch solutions at very competitive rates.” Moving forward, Fludium has a number of exciting developments in the pipeline that will allow it to grow and prosper over the months and years ahead, as Lawrence concludes. “We are positive about the future as we grow. We are developing a number of innovative tools, models, products and programmes to make the power of strategic branding available to a broader base of clients.” Company: Elemento LLC Address: Office 411, Pinnacle Building Sheikh Zayed Road, Dubai UAE Phone: +971 4 399 1140 Email: [email protected] Web Address: Company: Fludium DMCC Contact: Lawrence Flude Email: [email protected] Address: Office 1409, Goldcrest Executive Tower, Cluster C, Jumei- rah Lakes Towers, Dubai, UAE. PO Box 336220, Dubai, UAE. Phone: +971 50 469 4920 Website: