MEA UAE Business Awards 2017

72 MEA MARKETS / UAE BUSINESS AWARDS 2017 , UA170011 JPd is an award-winning boutique Branding and Communications Agency based in Dubai, UAE, specialising in strategic branding and public relations solutions that are relative in today’s global and competitive marketplace. We caught up with James Pass, Managing Director of JPd to find out more about the firmand the secrets behind its success. Best Strategic Branding Consultancy 2017 - Dubai JPd helps businesses within the region to standout and showcase their principals, offering them various branding, design and public relations services, from competitor research and brand positioning to brand identity and public relations campaigns, as well as engaging digital interactions. James outlines the firm’s approach and how this ensures that it offers clients cutting edge solutions and support. “Based on our wide experience of establishing new businesses and bringing fresh ideas to life, here at JPd we understand key milestones of that journey and consult our clients along the way, working as a team to ensure profitable results. We apply only proven and best international branding and PR practiсes at the core of all of our services. “Our key philosophy is to always think out of the box. It is essential to understand client brief one step beyond and offer not only what client wants but also what they really need to succeed as a business. We proactively offer new ideas at everything we do, are flexible with our approach and do not believe that there is ever only one solution to any given problem. Providing unique solutions to the client’s problem is our top priority, no matter what it takes. Working as a team, alongside prioritising communication and transparency, have always helped us to maintain high standards across the company.” What truly makes the firm stand out from the crowd is its innovative nature and boutique structure, which allows the company to be both nimble and flexible and adapt to the ever changing corporate branding market, as James explains. “JPd, is the only locally grown agency that offers Strategic Branding and Public Relations services in Dubai. We started as a boutique firm with the key goal to bring international best practices closer to the business owners in the region, as not everyone is able to engage with a big multinational branding agency. We strived to bring strategic branding closer to the business market in Dubai to ensure the best quality and practice for everyone, be it a small start-up to SME, or a corporate group. Since inception, our team’s key priority has been always to help businesses within the region to stand out and stand for something through strategic brand building approach.” As the international PR and marketing sector continues to grow and evolve, JPd are eager to remain at the forefront of industry developments in order to offer clients leading edge services which meet their ever changing needs, as James discusses in his concluding comments. “Ultimately, at JPd we are constantly looking for ways to innovate and optimise branding processes within the region. That is why our team created its own Brand Nucleus Matrix tool for the brand strategy development, which incorporates best international practices and optimises them as a user-friendly internal tool to ensure brand consistency. We are not standing still and planning to look further on how we can set the new standards and improve the way brands are built within the region. Also, we continue to expand and grow, constantly looking for a new talent, further establishing our PR department. All of these developments will provide us with many great opportunities over the coming months and years, and we look forward to taking advantage of these.” Company: JPd Contact: James Pass-Managing Director Email: [email protected] Address: Design House Building, Level 2, Office 208, Sufouh Gardens, Dubai, UAE Contact no.: 00971 04 554 7081 Web Address: www.jpd.agency