MEA UAE Business Awards 2017

64 MEA MARKETS / UAE BUSINESS AWARDS 2017 , UA170078 EsteemCommunications is a boutique Advertising agency based in Dubai. We invited Ashraf Afify to share an absorbing overview of the firmwith us and explore the secrets behind its success. Best Brand Marketing Firm - Dubai Founded in 2000, Esteem comprises of a small team with multinational experience and background. The firm’s services revolve developing creative concepts and applying them through the line, press campaigns, BTL, which includes flyers, posters, brochures, banners, menus, packaging design, logo design development, web design and stand designs. The firm also have arms providing PR, social media management and production to a wide range of clients from different sectors including hospitality, FMCG and automotive. Ashraf describes the firm’s passion and dedication to excellence and how this has helped drive its success so far. “Here at Esteem, we very much believe that great advertising is distinguished by three fundamental qualities: relevance, originality and impact. To achieve this, our proposed ideas should be backed up by proper field research and consumer feedback. To get this information, we do our own research and visit the stores to check our clients’ competitor brands in terms of their visibility on shelf, price, promotion that they are running and take pictures of the displays to share it with the client. “Additionally, we monitor the consumer’s behaviour towards the product and approach them to know the reason behind choosing/not choosing this specific product, what do they like/dislike about it and what would make them try using/ continue using the same and what kind of improvements/ enhancements that they would like the product to undergo. Our clients always appreciate the effort that we put behind our proposals as it provides useful market insights and makes them feel that we are an extension to their marketing team and not just an agency that executes.” The UAE is the land of opportunities, yet it is also a very competitive and challenging market that is rapidly growing. To be able to sustain, firms such as Esteem have to always be up to date with the changing market trends and be flexible to take on these changes and finding ways to turn them around to be of their benefit. As such, Ashraf outlines how the firm works to adapt around the latest trends it notices in the marketing industry. “With regards to trends in our market, social Media has been gaining ground very rapidly and is becoming a major requirement. I personally believe that it is a good medium to create awareness, but it should not by all means replace the other media. In order to be up to date and avoid being left behind, not only we have introduced social media management to our services, but also introduced new social media platforms including Augmented Reality. Augmania, allows brands and organizations to open channels and launch AR campaigns with which the shopper or consumer can interact, try and buy, share and socialize.” Looking to the future, Ashraf is excited for the future of Esteem as the firm works to capitalise on its current success and grow even further. “Ultimately, our clients’ are looking for partners that would help them maximize their budgets, meaning providing quality service at a reasonable price bracket, this is where we come in and I am very positive that it will help us gain more accounts on our portfolio. We are currently working on a proactive project for one of the biggest service providers in the UAE, and are excited for the opportunities this will bring for the firm.” Company: Esteem Communications DMCC Contact: Ashraf Afify Email: [email protected], [email protected] Address: Unit No. 1401, Mazaya Business Avenue BB1, Plot No. JLTE-PH2-BB1, Jumeirah Lakes Towers, Dubai, UAE Phone: 00971 4 558 5993 Web Address: