MEA UAE Business Awards 2017

60 MEA MARKETS / UAE BUSINESS AWARDS 2017 , UA170076 BR Communications is a reputed public relations andmarketing consultancy based in the UAE, providing creative campaign solutions to its clients. Founder Bahaa Fatairy discusses the firmand its innovative service offering and how it has come to win this prestigious title. Best Marketing & Design Consultancy - Dubai Founded in 2013 by Bahaa, BR Communications is an award-winning PR, Social Media and Marketing agency. Within a span of three years BR communications has made a splash in the PR services sector locally and regionally. Bahaa talks us through the secrets behind the firm’s phenomenal success so far. “Here at BR Communications, we put our success down to three core factors. Firstly, we believe in transparency and have candid conversations with our clients. This is an important first step in meeting their expectations and fulfilling our requirements. Secondly, we believe in providing proactive suggestions to our clients by scouting current trends, and offering the best appropriate solutions. Finally, it is all about quality. Without high- quality products and services, we will not be able to meet our clients’ expectations, and live up to our standards. “This combined focus on quality and client service enables us to achieve our mission; to meet our clients’ expectations by consulting and communicating with them on their requirements firstly. We then follow through with our suggestions based on our brainstorming. We make it a point to deliver on our commitments and to be an added value to their business. We work with our clients as partners to ensure that their expectations are met in the final products that we produce.” Having operated in the PR and marketing space for over four years, and drawing on the vast market experience of Bahaa and his team, the firm is able to remain at the forefront of the latest market developments, which is crucial to its success. “At BR Communications, we constantly monitor for the latest trends in the market and offer the most suitable and appropriate solutions depending on our clients’ requirements. Currently, the use of digital media continues to be the largest and latest trend. However, there are nuances and complexities within this trend that need to be explored and understood before being adopted and offered as solutions for clients. To do this, we are conducting surveys for example on topics such as the usage of digital and traditional media, and the importance of a marketing budget for our knowledge and that of the industry.” Overall the future looks bright for BR Communications as Bahaa unveils his plans to grow the firm even further and spread the message that PR is a vital aspect of the corporate landscape. “Looking ahead, expansion is our top priority, both for BR Communications and our clients regionally, and globally. However, an important plan that we are pushing forward is to build awareness on the importance of PR, and its vital role in marketing to strengthen and position any firm locally, regionally and globally. We also want to push through our understanding of media trends, so far, digital media is the latest trend in marketing, but print media too which is a vital part of our history, is yet alive. So, we have to build a solid understanding of these trends and develop strategies around them. “Alongside this, we continue to grow along with our clients, some of whom have been with us since our inception, and new clients that we sign on. Our ongoing commitment to excellence will help ensure continued growth and success for both ourselves and our valued clients.” Company: BR Communications FZE Contact: Bahaa Fatairy Email: [email protected] Address: Office 2203, Concord Tower, Dubai Media City, Dubai, UAE Phone: 00971 50 749 7353 Website: