MEA UAE Business Awards 2017

54 MEA MARKETS / UAE BUSINESS AWARDS 2017 , Ambition Legal is a boutique legal consultancy firm incorporated in Ras Al Khaimah - United Arab Emirates. We caught up with Founder Elsie Habib to learnmore about the firmand the range of services it offers. Best Legal Consultancy - Ras Al Khaimah & Award for Excellence in Cross- Border Transactions 2017 Ambition Legal offers corporate advisory on federal laws in the region and international laws in respect to cross-border transactions and is noted for its corporate, commercial and employment legal practices and its expertise in advising clients. These clients range from individuals to corporations seeking to maintaining their business and drafting their internal policies or those looking to form new firms or business or establish a branch and / or representative offices of their foreign companies, offshore and free zone companies. Ambition Legal is also a registered agent with Ras Al Khaimah International Corporate Center (RAK ICC). For this vast array of clients the firm offers corporate advisory in respect to structuring, restructuring, refinancing, merger & acquisitions, due diligence, joint ventures, asset sales and purchases, energy management and energy saving agreements, distribution and commercial agency agreements , franchising agreements, liquidation and insolvency, corporate shareholders’ disputes, employer and employee disputes, corporate governance, compliance matters, directors’ duties and offshore jurisdictions and free zone regulations. It also advises on the practical application of laws and regulations and their impact on the conduct of business in the region. To support this vast array of clients, a strong client focused approach is crucial, and Elsie aims to offer this by maintaining a professional demeanour and working hard to ensure that she learns as much as possible about her clients’ business, as she explains. “Personally, my philosophy is to maintain a certain calibre and professionalism by understanding my clients’ businesses and needs and by offering them solutions which meet their individual needs. Additionally, it is very important to be honest with the client and do not give the client high hopes when something is impossible to achieve for them. You need to give alternative solutions but do not give false promises just in order to charge the client fees. The client’s satisfaction is when you provide the client legal services with a great value which benefits them, and this cannot be achieved by giving false hope.” Recently, many laws in the region were amended, and this led to challenges for legal firms such as Ambition Legal. However, as Elsie is eager to emphasise, she utilised her vast experience, which spans more than 15 years in the region, to ensure that she remains at the forefront of the emerging developments and continues to offer her clients the very highest standards of service and support. “During late 2016 and early 2017 there were many amendments of the laws as well as the changes business activities and mergers of offshore authorities together either due to overlap one over the other or for improvement and development purposes. I adapted quickly to these developments because I always keep my finger on the pulse of the latest industry trends and was able to predict these changes. The challenge is how to convince a client of such changes when there is a transaction under process; to overcome this I always predict any developments and inform my clients by email well in advance, allowing them plenty of time to adapt around the change.” Drawing on this vast experience, which includes M&A, corporate restructuring and franchising work, Elsie is keen to continue adapting around new trends as she looks towards a bright and exciting future. “Moving forward Ambition Legal will continue to offer the very highest standards of service to our clients as we look to take on new projects and work to build upon our current success.” Contact: Elsie Habib Email: [email protected] Company: Ambition Legal Consultancy FZE, Emirates Islamic Bank Building, Business Park, Level 9, Office 901, P.O.Box 37674, RAK, UAE Phone: 00971 7 207 8855 ; 00971 50 712 9334 Website: www.ambitionlc.com UA170077