MEA UAE Business Awards 2017

16 MEA MARKETS / UAE BUSINESS AWARDS 2017 , constructions take shape with these principles considered from the early concept stages, right through to completion and day-to-day management. Additionally, the significant interest and growing awareness in Jumeirah Golf Estates, which is translating to continued real estate sales, is underpinned by a robust and strategic global marketing and sales drive. This has seen our executives travel across continents to formalise partnerships, meet with VIP investors, sponsor high profile events and exhibit at world-leading exhibitions. This coincides with a hugely successful, sustained media and advertising campaign across the UAE and GCC – with 2015-16 regarded as the most successful year for Jumeirah Golf Estates in this regard.” Although facilities are of vital importance to the firm’s success, client service is also crucial to ensuring that clients are always supported and enjoy a relaxed, friendly atmosphere. As a truly mixed-use, award- winning community there is an exceptional level of customer service across all facets of Jumeirah Golf Estates, as Yousuf discusses. “Here at Jumeirah Golf Estates, our vision is to be the number one residential, recreational and leisure destination with a world-class offering through our amenities and services. The community’s best interest remains a core element of our offering: from ample well-being facilities and two of the world’s finest and most famous golf courses, through to a sustainable, eco-friendly environment. All this provides residents with a luxurious and relaxing environment, and buyers with a compelling investment proposition. “In order to offer a truly unique experience, Jumeirah Golf Estates is one of the select clubs that make up European Tour Destinations, and the only residential development in the Middle East with the title. European Tour Destinations are all world-class golf venues offering a comprehensive range of facilities and services to their members, residents and guests. Their identity is closely aligned with The European Tour, creating a unique partnership ensuring that all guests can enjoy the outstanding customer experience that is expected from the family of one of the game’s foremost organizations. Members and residents alike are entitled to play at each of the other member- venues at a specially discounted green fee with complimentary access to a range of European Tour events, allowing everyone to enjoy this truly prestigious event.” Despite its current success, the company are keen to ensure that the community remains at the forefront of the latest industry developments and meets the ever evolving needs of its residents. A key trend that emerged last year was the increase of investments in real estate by both local and international investors, as well as end-users. Dubai residents who are considering to reside in Dubai for the longer term are opting to purchase a property rather than rent, which increased the requirement for more affordable properties. In response to this demand, Jumeirah Golf Estates recently launched a collection of Townhouses in its affordable luxury community, Alandalus. The collection of 95 contemporary homes with two and three-bedroom townhouses start from AED 1,3 million and expand on our portfolio of affordable luxury properties, providing an even more diverse real estate proposition within Jumeirah Golf Estates. The gated community is expected for completion in September 2018, and offers an uncompromised lifestyle ensuring quality and affluence at an affordable price. Each townhouse has been carefully designed to combine modern and traditional Alandalusian materials for sophisticated, functional and comfortable space, with a private outdoor terrace and an optional plunge pool and patio area. The Alandalus Townhouses are the latest addition to the Jumeirah Golf Estates community and offer added value to one of Dubai’s most desirable residential communities. Yousuf talks us through the features which have led this glorious community to become the success it is today and have led the firm to expand it. “Jumeirah Golf Estates offers the rare opportunity of living in a community that has been carefully planned and designed to meet the needs of the modern family. Inspired by the majesty of nature, with stunning architecture, spectacular views of two world-class championship golf courses, wonderful amenities and an exclusive location in one the world’s fastest growing cities, the community offers an unmatched way of life. “Our two expertly designed championship golf courses, Fire and Earth are praised by a world of golf lovers, recently being ranked as one of the world’s 100 Greatest Golf Courses, a listing published by Golf Digest. As an official partner of the European Tour, we have played host to the DP World Tour Championship since 2009 and continue to welcome the world’s top 60 golfers as they compete in the final tournament of the Race to Dubai series every year, attracting over 65,000 visitors from across the globe. “With superior quality at the core of Jumeirah Golf Estates’ offering as a leading residential golf community, each home – whether a villa, townhouse or apartment – is designed to exude luxurious living, regardless of price point. This commitment came to life in 2015-16 with the continued development of our affordable luxury community Alandalus within Jumeirah Golf Estates. “The residential communities are also in close proximity to our unrivalled facilities such as the regions only European Tour Performance Institute – one of the world’s finest golf instructional facilities, offering an unparalleled teaching and practice experience – as well as the world-class Clubhouse that opened its doors in November 2014. The Mediterranean- themed Clubhouse lies at the centre of the Fire and Earth Courses, which extend over 13 hectares of landscaped parkland, creating the perfect backdrop for outdoor living.” Looking to the future, Jumeirah Golf Estates will soon be announcing the launch of an additional tower in its affordable- luxury community Alandalus, whilst pushing forward with the development of the current phases, with Phase 1 currently on track for completion and handover in 2018. This development will provide the community with many great opportunities for growth and expansion, as Yousuf concludes. “Moving forward, our latest building design will offer a further 120 mid-market homes, following the success of the Alandalus Townhouses, with 65 units selling-out within three hours of being released onto the market in February this year. The building will comprise one, two, three and four bedroom units, adding more units to the sought-after community and enabling us to welcome more residents to this stunning community. “Another exciting development will the launch of the first retail centre in Jumeirah Golf Estates in early 2017. The 45,000 square feet centre will offer residents access to a grocery store, restaurant and café – all within the community, on the edge of the Wildflower development – positioning it as a one-stop living destination suited to investor needs. “Longer term, we will be looking to address the remaining 4.68million square meters of the development and develop future plans in line with the changing needs of Dubai’s property market, which are currently being explored through our master plan. This is an exciting stage for the community and we are looking forward to taking advantage of the opportunities this will bring.”