MEA UAE Business Awards 2017

12 MEA MARKETS / UAE BUSINESS AWARDS 2017 , The group’s marketing strategies include establishing a regional sales office in Europe. The group actively participates in various international hotel industry events, tapping into potential markets including China, Europe and the GCC. The brand also capitalizes on the millennial travelers. Understanding their needs and responding to their fast- paced lifestyle, the firm invest heavily in search engine optimization, mobile-friendly website design, and the best social media analytics tool to help us understand the millennial market trends. Moving forward, staying ahead of developments will remain the firm’s ongoing focus as it looks to build upon its current success, as Martin concludes. “Overall, 2016 was an interesting year for us, despite the oversupply of new hotel accommodations coming into the market, we were able to cope well with it. Our average rates were comparable to the market. November was one of our best performing months mainly driven by the big events that Abu Dhabi fuels. Despite this, Abu Dhabi did experience a challenging economic environment mainly driven by the continuing oil price decrease. As an operator, we were able to attract a good market mix which allowed us to remain competitive in the market. As Jannah continues to build presence in the market, we are constantly trying to innovate and try on new challenges. “Looking ahead, 2017 has so far been and will be a great year for us, with Jannah Resort & Villas Ras Al Khaimah debuted in February. Its hotel apartments and luxury villas are an attractive product with a unique offering of being the only hotel offering private en-suite heated pools and the biggest villa pools in Ras Al Khaimah. I have a positive outlook for 2017, as oil prices will soon rise which will drive up the corporate’s budget, and the group as a whole is looking forward towards expanding furthermore within the UAE, as the future looks very promising for Jannah Hotels & Resorts.”