PHOENIX CONTACT: Achieving Electrifying Success

Phoenix Contact is a leading manufacturer of electrical connection, electronic interface, and industrial automation technology. General Manager Iyad Madanat talks us through how the firm has achieved its current success.

Established in 2008, Phoenix Contact Middle East in Dubai under Tecom, following several years of operation through its representative office also in Dubai, the firm draws on the expertise of its parent firm Phoenix Contact, which was founded in 1923, with headquarters in Germany.

“It is our reliable presence in the region which brings Phoenix Contact’s products and expertise into closer proximity to our clients and partners in the Middle East and Northeast Africa” Iyad states. “Our highly trained and qualified sales, marketing, technical support, logistics, and operational teams are available to support and accommodate the growing demand of our clients throughout the area.”

The firm’s latest incarnation is Phoenix Contact Electrical Equipment Trading LLC was established in the Emirate of Abu Dhabi at the end of 2012, and is the latest addition to the group’s expanding structure in the Middle East region. With this new company which is located in Mussafah Industrial zone, customers can now benefit from a closer local presence that provides them with improved technical and commercial support, a higher level of logistics services, and same-day product availability in many cases. Iyad, who is General Manager of the group’s Middle East faction, explains how the firm operates and why this approach helps it to better meet the needs of its clients.

“Phoenix Contact Middle East in the United Arab Emirates is an independent subsidiary with its own local management, sales, training, support and its own logistics operations. Along with our local partner network, and our own team located in six major cities across the region, we cover the individual needs of our customers in 23 countries in the Middle East and Northeast Africa. And this is typical of Phoenix Contact: personal contact with our customers – quickly and on site. This way, we can work together with our customers in an optimal manner, and always offer them the right solution with the most innovative products.”

Currently there are a number of exciting changes going on in the global automation technology and electronics market, as Iyad emphasises.

“This is a very interesting time for our industry. We see a lot of changes globally in the way business in conducted. Certainly the new trend of digitalization of the industry, a concept also known as “Industry 4.0” is also a key focus area for Phoenix Contact, and we are transforming our company so that we too are ready and actively involved in this new industrial revolution.

“In the Middle East and Africa, we also see the trend of digitalization very clearly in the oil and gas industry, in smart city applications, as well as several areas of the energy and infrastructure industries. The aim is to always do things in a faster and more efficient manner, so that the growing needs of the population are always met in the best possible way.

“To achieve this, our core approach revolves around thinking and working in partnership. At Phoenix Contact, our strategy is based on solid foundation of trust and partnership. This motivates us to take responsibility and gives us the freedom to come up with new ideas. We really enjoy working together to meet objectives. In this way, we are also safeguarding our economic success in the future and remaining a competitive and reliable partner for inspiring technology.”
With regards to the future, Iyad believes that the firm’s winning combination of strong client service and industry leading innovation will serve it well as Phoenix Contact looks to build upon its current success.

“As a global player Phoenix Contact are represented in markets all over the world, and as such we are successfully involved in shaping the digitalization of the industry. Therefore, moving forward, we will continue to operate as an independent, family-owned company, and look forward to the opportunities this will bring.”

Company: Phoenix Contact Middle East FZ LLC

Name: Iyad Madanat

Email: [email protected]

Web Address:

Address: P.O. Box 345002 Dubai, U.A.E.

Telephone: 971 4 43 70 324